AI Visibility · Regional Scoreboard

Buick AI Visibility Chicago Metro

Buick dealers across Chicago

Regional report · 7 sub-markets
AI
VISIBILITY
Find Buy Service
Prepared October 2026Prepared by CarGenius
Overview

Executive summary

We measured how often AI assistants (ChatGPT, Google AI Mode, and Google AI Overview) name each of the region's 19 Buick dealers when shoppers ask where to find, buy, and service - city by city. Here is who is winning AI visibility today, and where the gaps are.

Arlington Heights Buick GMC leads with 14% share of voice (of every time AI named a Buick dealer in the region) and is named in 43% of all answers. Woody Buick GMC of Naperville and Haggerty Buick GMC follow. The clearest gap is Napleton Chicago Chevy Buick GMC, which AI names less often than its nearby shopper demand would suggest.

How to read this report. This draws on answers from ChatGPT, Google AI Mode, and Google AI Overview. Dealers are never named in the questions, so every dealer is measured the same way. Cities are not counted equally: each city counts toward the regional score in proportion to how much Buick shopping happens there - measured by its monthly search demand - so a strong showing in high-demand markets like Chicago and Joliet moves a dealer's regional standing much more than the same showing in a small one. Every city's own results appear in the sub-market table below. The full method is at the end of this report.

The regional leaderboard

Who AI recommends most across the region. Share of voice: of every time AI named a Buick dealer in the region, how often it named this one. AI visibility: how often AI names the dealer at all. Named first: how often it is the very first dealer named.

  1. Arlington Heights Buick GMC - 14% share of voice, named in 43% of answers, named first 53% of the time; strongest sub-market: Elgin.
  2. Woody Buick GMC of Naperville - 11% share of voice, named in 37% of answers, named first 25% of the time; strongest sub-market: Aurora.
  3. Haggerty Buick GMC - 10% share of voice, named in 31% of answers, named first 0% of the time; strongest sub-market: Naperville.
  4. Zeigler Buick GMC of Lincolnwood - 10% share of voice, named in 35% of answers, named first 39% of the time; strongest sub-market: Waukegan.
  5. Castle Buick GMC - 10% share of voice, named in 33% of answers, named first 17% of the time; strongest sub-market: Chicago.
  6. Arnie Bauer Buick GMC - 9% share of voice, named in 25% of answers, named first 36% of the time; strongest sub-market: Chicago.
  7. Advantage Buick GMC - 7% share of voice, named in 25% of answers, named first 21% of the time; strongest sub-market: Aurora.
  8. Napleton Chicago Chevy Buick GMC - 6% share of voice, named in 20% of answers, named first 18% of the time; strongest sub-market: Chicago.
  9. Woody Buick GMC of Gurnee - 4% share of voice, named in 12% of answers, named first 50% of the time; strongest sub-market: Waukegan.
  10. Napleton's Schaumburg Buick GMC - 4% share of voice, named in 11% of answers, named first 32% of the time; strongest sub-market: Elgin.
  11. D'Arcy Buick-GMC - 3% share of voice, named in 8% of answers, named first 34% of the time; strongest sub-market: Joliet.
  12. Napleton Buick GMC Crystal Lake - 3% share of voice, named in 9% of answers, named first 67% of the time; strongest sub-market: Elgin.
  13. Bill Kay Buick GMC - 3% share of voice, named in 8% of answers, named first 2% of the time; strongest sub-market: Naperville.
  14. Mike Haggerty Buick GMC - 2% share of voice, named in 8% of answers, named first 0% of the time; strongest sub-market: Chicago.
  15. Al Piemonte Buick GMC - 2% share of voice, named in 6% of answers, named first 51% of the time; strongest sub-market: Aurora.
  16. Rizza Buick GMC - 1% share of voice, named in 3% of answers, named first 0% of the time; strongest sub-market: Joliet.
  17. Circle Buick GMC - 1% share of voice, named in 2% of answers, named first 71% of the time; strongest sub-market: Hammond.
  18. Schepel Buick GMC - 1% share of voice, named in 2% of answers, named first 31% of the time; strongest sub-market: Hammond.
  19. Palmen Buick GMC Cadillac - 0% share of voice, named in 0% of answers, named first 11% of the time; strongest sub-market: Waukegan.

Who leads each sub-market, and where

  • Chicago (population 2,664,452, 10,680 searches per month) - AI names Arlington Heights Buick GMC most.
  • Joliet (population 147,861, 500 searches per month) - AI names D'Arcy Buick-GMC most.
  • Naperville (population 147,100, 360 searches per month) - AI names Woody Buick GMC of Naperville most.
  • Aurora (population 200,661, 350 searches per month) - AI names Woody Buick GMC of Naperville most.
  • Hammond (population 77,614, 290 searches per month) - AI names Circle Buick GMC most.
  • Elgin (population 112,111, 220 searches per month) - AI names Napleton's Schaumburg Buick GMC most.
  • Waukegan (population 88,475, 150 searches per month) - AI names Woody Buick GMC of Gurnee most.

Bubble area is proportional to monthly search demand; the number keys each sub-market to the table. Small dots mark the tracked dealers' locations. Map © OpenStreetMap contributors.

What the region is searching for

  • Buick Envista - 6,270 searches per month
  • Buick Enclave - 3,390 searches per month
  • Buick Envision - 2,300 searches per month
  • Buick Encore GX - 590 searches per month

Top Sources

The websites AI cited most when answering shopper questions across the region, as a share of all citations:

  • cars.com - 10.7% of citations
  • dealerrater.com - 9.7% of citations
  • woodycars.com - 8.1% of citations
  • carfax.com - 5.9% of citations
  • autotrader.com - 5.3% of citations
  • circleautomotive.com - 5.3% of citations
  • kbb.com - 3.9% of citations
  • cargurus.com - 3.1% of citations
  • darcybuickgmc.com - 3.1% of citations
  • buick.com - 3.0% of citations
  • napletonbuickgmc.com - 2.9% of citations
  • foxvalleygmc.com - 2.9% of citations

Regional Insights

AI gives shoppers a short list of 2 to 3 dealers. AI answers with actual dealership names 95.3% of the time and names only 2 to 3 dealers per answer. A dealer not on that list loses the shopper to one that is.

The most Google reviews does not mean the most AI recommendations. Zeigler Buick GMC of Lincolnwood has the region's most Google reviews (5,307) yet ranks 4th of 19 on this leaderboard, while Haggerty Buick GMC (792 reviews) ranks 3rd.

Dealer ratings run far lower on Yelp than on Google. The tracked dealers average 4.5 stars on Google but only 2.7 on Yelp, and 12 of 18 score below 3.0 there. Yelp is one of AI's cited sources in this report, so a weak Yelp profile feeds directly into what AI reads.

Chicago holds most of the demand - and no dealer has a firm lead. Chicago and Joliet together hold 89% of the region's shopping demand, yet in Chicago, the busiest market, the most-recommended dealer (Arlington Heights Buick GMC) takes only 15% of AI's dealer mentions. AI names a different leading dealer in 6 of the 7 local areas.

Regional footprint

Who leads each sub-market, and where

The dealer AI names most in each sub-market. Each sub-market is measured at its anchor city - shown with its population - chosen to represent that part of the region; the anchors together span the metro's major population centers. On the map, each anchor's bubble is sized by its monthly shopper search demand, so larger circles are the markets with more search activity.

National footprint

The 25 metros, coast to coast

Each bubble is one of America's 25 biggest metro areas, sized by monthly shopper search demand in its anchor city and numbered by metro rank. The table that follows names the dealer AI recommends most in each.

Market demand

Where the nation shops

Monthly brand and model searches in each metro's anchor city - the demand AI answers compete for. Search demand weights and sizes the markets in this report; it is not a sales figure.

Market demand

What the region is searching for

How many shoppers near the region search for each model every month. This is the demand AI answers compete for, and it sets how much each city counts toward the scores. Search demand weights the cities in this report; it is not a sales figure.

Metro leaderboard

The National 25 - who AI recommends, metro by metro

The dealer AI assistants recommend most in each of the nation's 25 biggest metros, measured with identical non-branded Find / Buy / Service questions in each metro's anchor city.

How to read this. Share of voice: of every time AI named a dealer in this metro, how often it named this one. AI visibility: how often AI names the dealer at all. Named first: how often it is the very first dealer named - kept separate from visibility, as always. Bars are scaled to a 50% share.

Regional leaderboard

The regional leaderboard

Who AI recommends most across the region. Share of voice is the headline: out of every time AI named a dealer, how often it named this one. AI visibility is how often AI names the dealer at all, and named first is how often it is the very first dealer named - a dealer can be named often yet rarely first, so we keep these separate. Cities with more shopper demand count for more.

#DealerStrongest sub-marketAI visibilityShare of voiceNamed first
1Arlington Heights Buick GMCElgin43%
14%
53%
2Woody Buick GMC of NapervilleAurora37%
11%*
25%
3Haggerty Buick GMCNaperville31%
10%*
0%
4Zeigler Buick GMC of LincolnwoodWaukegan35%
10%
39%
5Castle Buick GMCChicago33%
10%
17%
6Arnie Bauer Buick GMCChicago25%
9%
36%
7Advantage Buick GMCAurora25%
7%
21%
8Napleton Chicago Chevy Buick GMCChicago20%
6%
18%
9Woody Buick GMC of GurneeWaukegan12%
4%
50%
10Napleton's Schaumburg Buick GMCElgin11%
4%
32%
11D'Arcy Buick-GMCJoliet8%
3%
34%
12Napleton Buick GMC Crystal LakeElgin9%
3%
67%
13Bill Kay Buick GMCNaperville8%
3%
2%
14Mike Haggerty Buick GMCChicago8%
2%
0%
15Al Piemonte Buick GMCAurora6%
2%
51%
16Rizza Buick GMCJoliet3%
1%
0%
17Circle Buick GMCHammond2%
1%
71%
18Schepel Buick GMCHammond2%
1%
31%
19Palmen Buick GMC CadillacWaukegan0%
0%
11%
A share marked * is a near-tie: the dealer ranked next to it is within 1 point, and the ranking follows the unrounded scores.
Winning patterns

The winners are not who you'd expect

The two things dealers invest in as reputation - store size and Google rating - do not separate the AI leaders from the field. Most metros are led by a store that is not the biggest in its market, winning under its own local name.

Where AI's winners rank by store size. Every metro's dealers, ranked by Google review count; the groups below show where each metro's AI leader falls in that size order.

Dealer scorecard

Dealer ranking scorecard

Read each grade cell as two numbers: a bold 0-100 grade, and in grey the share of voice it comes from. The grade is relative - the region's strongest dealer scores 100 and every other dealer is measured against it. Find, Buy and Service are graded on their own and count equally toward the Weighted overall. "Weighted" means busier cities count for more: each city's result is scaled by its monthly search demand before the cities are combined, so how a dealer does where the shoppers are matters most.

AI sources

Top Sources

The websites AI cited most when answering shopper questions across the region - each shown as its share of all the citations AI made. Getting listed and well-reviewed on the sources that rank highest here is how a dealer gets into AI answers.

AI sources

What AI reads, nationally

Store size and ratings do not decide who AI recommends. The clearest national pattern is what AI reads: the same few sources appear in metro after metro. Each website is shown as its share of all the citations AI made across the 25 measured metros. Getting listed and well-reviewed on the sources that rank highest here is how a dealer gets into AI answers.

Market opportunity

Most metros are still up for grabs

The small number next to each metro is the leader's share of voice divided by the runner-up's - 1.0x means the leader and runner-up are tied.

Contested - the runner-up is within striking distance Held - the leader is comfortably ahead Bubble size = market size (monthly searches)

Leader's share of voice

Of every time AI named a dealer in that metro, the percentage that went to the metro's #1 dealer.

Runner-up's share of voice

The same measure for the #2 dealer. The closer the two shares, the closer the race; a leader can never sit below the dashed line, only above it.

Share of voice = a dealer's AI mentions ÷ all dealers' AI mentions in its metro
Striking distance = the runner-up holds at least the leader's share ÷ 1.2
Market opportunity

Share of Voice vs Share of Demand

This chart plots each dealer's Share of Voice (up) against its Share of Demand (across). The dashed line is break-even, where the two are equal. Below it, a dealer's Share of Demand is larger than its Share of Voice - the clearest gaps to close. Bubbles are sized by Google review count.

At or above its opportunity Below its opportunity (a gap) Bubble size = Google review count

Share of Voice

When AI assistants recommend dealers in this region, the percentage of those recommendations that go to this dealer.

Share of Demand

This dealer's slice of the region's shoppers, based on distance: each town's shoppers count toward the stores nearest them, and busier towns count for more.

Share of voice = a dealer's AI mentions ÷ all dealers' AI mentions
Share of demand = a dealer's nearby demand ÷ all dealers' nearby demand
Regional insights

Regional Insights

These patterns stand out when the region's answers are read together. Each one is computed from the measured runs behind this report.

National insights

National insights

Beyond the headline story, these patterns stand out when all the metros are read together. Each one is computed from the measured runs - per-metro results are directional, but these cross-metro patterns rest on the full national sample.

Recommended actions

What To Do

The patterns in this report are national, but the actions they point to are local - and none of them requires being the biggest store in the market. Five places to start, each grounded in what this measurement found.

Methodology

Methodology

We asked non-dealer branded questions - for example "best Buick dealer near [city]", "Buick Envista inventory near [city]", and "where to service a Buick near [city]" - against ChatGPT, Google AI Mode, and Google AI Overview, city by city, and recorded which dealers each answer named and in what order. Dealers are never named in the questions, so every dealer in the region is measured the same way and the leaderboard reflects who AI brings up on its own. Search demand comes from Google search volume for in-market shopping terms by model and city; it weights each city and is not a sales figure. Every confirmed Buick dealership in the region's measured footprint is tracked and scored - 19 dealers in this report.

Position is reported only as "named first". How often AI names a dealer and how early it names them are separate measurements, and this report keeps them separate. Because the weighting follows measured demand, Chicago and Joliet together carry about 89% of the regional score; every city's own results are shown in the sub-market table. Search demand: Google search volume. AI visibility: live queries to ChatGPT, Google AI Mode, and Google AI Overview. Dealer ratings: Google Business Profile and Yelp.

Next step · For your dealership

Custom Dealer Reports

This regional report shows how AI sees the whole market. A Custom Dealer Report goes deeper on one dealership: yours.

This national report shows how AI sees dealers across America's biggest metros. A Custom Dealer Report goes deeper on one dealership: yours.

Every month, CarGenius runs the questions your buyers ask across the major AI engines and reports how often AI names you versus each competitor, scores your Find, Buy, and Service visibility, verifies your marketplace presence, and ranks what to fix by effort and impact.

Get a Custom Report
Custom Dealer Report · sample data

Most-mentioned dealers in your market

How often AI names each dealer across this month's shopping prompts
Your Dealership
54%
Competitor A
41%
Competitor B
33%
Competitor C
27%
FIND
72/100
BUY
41/100
SERVICE
58/100
About CarGenius

About CarGenius

CarGenius builds AI commerce infrastructure for car dealerships - so a dealership can be found, understood, and chosen when car shoppers ask AI.

Infrastructure

MCP Server

Connects your DMS, inventory, and pricing directly to AI agents in real time.

AI Search

On-Site AI

Conversational search for your own website, built for how car buyers shop.

AI Services

Expert Support

White-glove implementation and AEO reporting, like this report.

Buick
Chicago
[{"label":"Leads the region","name":"Arlington Heights Buick GMC","value":"14%","value_label":" share of voice","sub":"Named in 43% of answers"},{"label":"2nd","name":"Woody Buick GMC of Naperville","value":"11%","value_label":" share of voice","sub":"Named in 37% of answers"},{"label":"3rd","name":"Haggerty Buick GMC","value":"10%","value_label":" share of voice","sub":"Named in 31% of answers"}]
{"submarkets":[{"n":1,"name":"Chicago","lat":41.85003,"lng":-87.65005,"demand":10680,"leader":"Arlington Heights Buick GMC"},{"n":2,"name":"Joliet","lat":41.52519,"lng":-88.0834,"demand":500,"leader":"D'Arcy Buick-GMC"},{"n":3,"name":"Naperville","lat":41.78586,"lng":-88.14729,"demand":360,"leader":"Woody Buick GMC of Naperville"},{"n":4,"name":"Aurora","lat":41.76058,"lng":-88.32007,"demand":350,"leader":"Woody Buick GMC of Naperville"},{"n":5,"name":"Hammond","lat":41.58337,"lng":-87.50004,"demand":290,"leader":"Circle Buick GMC"},{"n":6,"name":"Elgin","lat":42.03725,"lng":-88.28119,"demand":220,"leader":"Napleton's Schaumburg Buick GMC"},{"n":7,"name":"Waukegan","lat":42.36363,"lng":-87.84479,"demand":150,"leader":"Woody Buick GMC of Gurnee"}],"dealers":[{"name":"Zeigler Buick GMC of Lincolnwood","lat":42.006991,"lng":-87.712648},{"name":"Woody Buick GMC of Naperville","lat":41.765998499999995,"lng":-88.18797219999999},{"name":"Castle Buick GMC","lat":41.851221699999996,"lng":-87.8075499},{"name":"Schepel Buick GMC","lat":41.4702607,"lng":-87.3753146},{"name":"D'Arcy Buick-GMC","lat":41.559522,"lng":-88.1597846},{"name":"Woody Buick GMC of Gurnee","lat":42.3774756,"lng":-87.9424239},{"name":"Napleton's Schaumburg Buick GMC","lat":42.049945,"lng":-88.08223199999999},{"name":"Arlington Heights Buick GMC","lat":42.138272099999995,"lng":-87.99054559999999},{"name":"Al Piemonte Buick GMC","lat":41.9303836,"lng":-87.9521101},{"name":"Arnie Bauer Buick GMC","lat":41.5050313,"lng":-87.74936199999999},{"name":"Rizza Buick GMC","lat":41.6010941,"lng":-87.8245039},{"name":"Circle Buick GMC","lat":41.5369111,"lng":-87.46939449999999},{"name":"Advantage Buick GMC","lat":41.777673799999995,"lng":-87.8667139},{"name":"Bill Kay Buick GMC","lat":41.8067267,"lng":-88.041243},{"name":"Napleton Chicago Chevy Buick GMC","lat":41.843658,"lng":-87.623863},{"name":"Mike Haggerty Buick GMC","lat":41.7233387,"lng":-87.7401149},{"name":"Palmen Buick GMC Cadillac","lat":42.5691214,"lng":-87.8941055},{"name":"Napleton Buick GMC Crystal Lake","lat":42.2254559,"lng":-88.3205143},{"name":"Haggerty Buick GMC","lat":41.8609115,"lng":-87.9859958}]}
[{"n":1,"name":"Chicago","population":2664452,"searches":10680,"leader":"Arlington Heights Buick GMC"},{"n":2,"name":"Joliet","population":147861,"searches":500,"leader":"D'Arcy Buick-GMC"},{"n":3,"name":"Naperville","population":147100,"searches":360,"leader":"Woody Buick GMC of Naperville"},{"n":4,"name":"Aurora","population":200661,"searches":350,"leader":"Woody Buick GMC of Naperville"},{"n":5,"name":"Hammond","population":77614,"searches":290,"leader":"Circle Buick GMC"},{"n":6,"name":"Elgin","population":112111,"searches":220,"leader":"Napleton's Schaumburg Buick GMC"},{"n":7,"name":"Waukegan","population":88475,"searches":150,"leader":"Woody Buick GMC of Gurnee"}]
[{"model":"Buick Envista","searches":6270},{"model":"Buick Enclave","searches":3390},{"model":"Buick Envision","searches":2300},{"model":"Buick Encore GX","searches":590}]
[{"rank":1,"dealer":"Arlington Heights Buick GMC","strongest":"Elgin","visibility":0.4255,"sov":0.1375,"first_rate":0.5292,"near_tie":false},{"rank":2,"dealer":"Woody Buick GMC of Naperville","strongest":"Aurora","visibility":0.3653,"sov":0.114,"first_rate":0.2483,"near_tie":true},{"rank":3,"dealer":"Haggerty Buick GMC","strongest":"Naperville","visibility":0.3097,"sov":0.1046,"first_rate":0.0013,"near_tie":true},{"rank":4,"dealer":"Zeigler Buick GMC of Lincolnwood","strongest":"Waukegan","visibility":0.3497,"sov":0.1046,"first_rate":0.3881,"near_tie":false},{"rank":5,"dealer":"Castle Buick GMC","strongest":"Chicago","visibility":0.3348,"sov":0.0962,"first_rate":0.1745,"near_tie":false},{"rank":6,"dealer":"Arnie Bauer Buick GMC","strongest":"Chicago","visibility":0.2473,"sov":0.0914,"first_rate":0.357,"near_tie":false},{"rank":7,"dealer":"Advantage Buick GMC","strongest":"Aurora","visibility":0.2484,"sov":0.0671,"first_rate":0.2129,"near_tie":false},{"rank":8,"dealer":"Napleton Chicago Chevy Buick GMC","strongest":"Chicago","visibility":0.2049,"sov":0.0554,"first_rate":0.1806,"near_tie":false},{"rank":9,"dealer":"Woody Buick GMC of Gurnee","strongest":"Waukegan","visibility":0.1219,"sov":0.0404,"first_rate":0.5032,"near_tie":false},{"rank":10,"dealer":"Napleton's Schaumburg Buick GMC","strongest":"Elgin","visibility":0.1057,"sov":0.0351,"first_rate":0.3169,"near_tie":false},{"rank":11,"dealer":"D'Arcy Buick-GMC","strongest":"Joliet","visibility":0.0776,"sov":0.0291,"first_rate":0.3443,"near_tie":false},{"rank":12,"dealer":"Napleton Buick GMC Crystal Lake","strongest":"Elgin","visibility":0.0915,"sov":0.0285,"first_rate":0.668,"near_tie":false},{"rank":13,"dealer":"Bill Kay Buick GMC","strongest":"Naperville","visibility":0.0808,"sov":0.0261,"first_rate":0.0214,"near_tie":false},{"rank":14,"dealer":"Mike Haggerty Buick GMC","strongest":"Chicago","visibility":0.0812,"sov":0.0215,"first_rate":0.0,"near_tie":false},{"rank":15,"dealer":"Al Piemonte Buick GMC","strongest":"Aurora","visibility":0.0559,"sov":0.016,"first_rate":0.5086,"near_tie":false},{"rank":16,"dealer":"Rizza Buick GMC","strongest":"Joliet","visibility":0.0338,"sov":0.0108,"first_rate":0.0,"near_tie":false},{"rank":17,"dealer":"Circle Buick GMC","strongest":"Hammond","visibility":0.0227,"sov":0.0105,"first_rate":0.713,"near_tie":false},{"rank":18,"dealer":"Schepel Buick GMC","strongest":"Hammond","visibility":0.021,"sov":0.0097,"first_rate":0.3093,"near_tie":false},{"rank":19,"dealer":"Palmen Buick GMC Cadillac","strongest":"Waukegan","visibility":0.0045,"sov":0.0015,"first_rate":0.1111,"near_tie":false}]
[{"rank":1,"dealer":"Arlington Heights Buick GMC","overall":{"grade":100,"share":0.1375},"find":{"grade":100,"share":0.1855},"buy":{"grade":100,"share":0.1514},"service":{"grade":36,"share":0.0755},"sentiment":58,"google":{"rating":4.7,"reviews":2247},"yelp":{"rating":2.4,"reviews":23}},{"rank":2,"dealer":"Woody Buick GMC of Naperville","overall":{"grade":83,"share":0.114},"find":{"grade":62,"share":0.1148},"buy":{"grade":93,"share":0.1408},"service":{"grade":41,"share":0.0864},"sentiment":60,"google":{"rating":4.7,"reviews":4356},"yelp":{"rating":3.5,"reviews":334}},{"rank":3,"dealer":"Haggerty Buick GMC","overall":{"grade":76,"share":0.1046},"find":{"grade":54,"share":0.1004},"buy":{"grade":2,"share":0.0027},"service":{"grade":100,"share":0.2108},"sentiment":54,"google":{"rating":4.7,"reviews":792},"yelp":{"rating":3.2,"reviews":47}},{"rank":4,"dealer":"Zeigler Buick GMC of Lincolnwood","overall":{"grade":76,"share":0.1046},"find":{"grade":52,"share":0.0973},"buy":{"grade":68,"share":0.1036},"service":{"grade":54,"share":0.1129},"sentiment":56,"google":{"rating":4.5,"reviews":5307},"yelp":{"rating":2.3,"reviews":82}},{"rank":5,"dealer":"Castle Buick GMC","overall":{"grade":70,"share":0.0962},"find":{"grade":67,"share":0.1243},"buy":{"grade":77,"share":0.1171},"service":{"grade":22,"share":0.0473},"sentiment":56,"google":{"rating":4.4,"reviews":3465},"yelp":{"rating":2.3,"reviews":226}},{"rank":6,"dealer":"Arnie Bauer Buick GMC","overall":{"grade":66,"share":0.0914},"find":{"grade":24,"share":0.045},"buy":{"grade":71,"share":0.1068},"service":{"grade":58,"share":0.1224},"sentiment":55,"google":{"rating":4.4,"reviews":1840},"yelp":{"rating":2.8,"reviews":108}},{"rank":7,"dealer":"Advantage Buick GMC","overall":{"grade":49,"share":0.0671},"find":{"grade":28,"share":0.0523},"buy":{"grade":32,"share":0.0479},"service":{"grade":48,"share":0.1011},"sentiment":59,"google":{"rating":4.7,"reviews":1392},"yelp":{"rating":3.1,"reviews":116}},{"rank":8,"dealer":"Napleton Chicago Chevy Buick GMC","overall":{"grade":40,"share":0.0554},"find":{"grade":30,"share":0.0561},"buy":{"grade":34,"share":0.051},"service":{"grade":28,"share":0.0591},"sentiment":56,"google":{"rating":4.3,"reviews":1276},"yelp":null},{"rank":9,"dealer":"Woody Buick GMC of Gurnee","overall":{"grade":29,"share":0.0404},"find":{"grade":27,"share":0.0501},"buy":{"grade":43,"share":0.0654},"service":{"grade":3,"share":0.0058},"sentiment":60,"google":{"rating":4.8,"reviews":2902},"yelp":{"rating":3.1,"reviews":11}},{"rank":10,"dealer":"Napleton's Schaumburg Buick GMC","overall":{"grade":26,"share":0.0351},"find":{"grade":19,"share":0.0351},"buy":{"grade":36,"share":0.0539},"service":{"grade":8,"share":0.0162},"sentiment":57,"google":{"rating":4.5,"reviews":2484},"yelp":{"rating":2.9,"reviews":184}},{"rank":11,"dealer":"D'Arcy Buick-GMC","overall":{"grade":21,"share":0.0291},"find":{"grade":14,"share":0.0261},"buy":{"grade":16,"share":0.0245},"service":{"grade":17,"share":0.0368},"sentiment":59,"google":{"rating":4.7,"reviews":2992},"yelp":{"rating":3.1,"reviews":59}},{"rank":12,"dealer":"Napleton Buick GMC Crystal Lake","overall":{"grade":21,"share":0.0285},"find":{"grade":24,"share":0.0446},"buy":{"grade":22,"share":0.0337},"service":{"grade":3,"share":0.0071},"sentiment":57,"google":{"rating":4.6,"reviews":1099},"yelp":{"rating":2.0,"reviews":30}},{"rank":13,"dealer":"Bill Kay Buick GMC","overall":{"grade":19,"share":0.0261},"find":{"grade":13,"share":0.0248},"buy":{"grade":20,"share":0.03},"service":{"grade":11,"share":0.0236},"sentiment":54,"google":{"rating":4.3,"reviews":1369},"yelp":{"rating":2.5,"reviews":138}},{"rank":14,"dealer":"Mike Haggerty Buick GMC","overall":{"grade":16,"share":0.0215},"find":{"grade":8,"share":0.014},"buy":{"grade":18,"share":0.027},"service":{"grade":11,"share":0.0236},"sentiment":55,"google":{"rating":4.2,"reviews":1260},"yelp":{"rating":2.3,"reviews":116}},{"rank":15,"dealer":"Al Piemonte Buick GMC","overall":{"grade":12,"share":0.016},"find":{"grade":0,"share":0.0006},"buy":{"grade":13,"share":0.0204},"service":{"grade":13,"share":0.0269},"sentiment":56,"google":{"rating":4.3,"reviews":1913},"yelp":{"rating":2.1,"reviews":47}},{"rank":16,"dealer":"Rizza Buick GMC","overall":{"grade":8,"share":0.0108},"find":{"grade":4,"share":0.0069},"buy":{"grade":2,"share":0.0036},"service":{"grade":10,"share":0.0218},"sentiment":56,"google":{"rating":4.3,"reviews":1745},"yelp":{"rating":2.5,"reviews":11}},{"rank":17,"dealer":"Circle Buick GMC","overall":{"grade":8,"share":0.0105},"find":{"grade":6,"share":0.0108},"buy":{"grade":6,"share":0.0091},"service":{"grade":6,"share":0.0116},"sentiment":57,"google":{"rating":4.1,"reviews":1722},"yelp":{"rating":2.5,"reviews":145}},{"rank":18,"dealer":"Schepel Buick GMC","overall":{"grade":7,"share":0.0097},"find":{"grade":6,"share":0.0103},"buy":{"grade":6,"share":0.0093},"service":{"grade":5,"share":0.0095},"sentiment":58,"google":{"rating":4.8,"reviews":3427},"yelp":{"rating":3.8,"reviews":40}},{"rank":19,"dealer":"Palmen Buick GMC Cadillac","overall":{"grade":1,"share":0.0015},"find":{"grade":1,"share":0.0012},"buy":{"grade":1,"share":0.0018},"service":{"grade":1,"share":0.0016},"sentiment":54,"google":{"rating":4.4,"reviews":1121},"yelp":{"rating":2.5,"reviews":30}}]
[{"domain":"cars.com","cls":"Corporate","share":0.1071},{"domain":"dealerrater.com","cls":"UGC","share":0.0971},{"domain":"woodycars.com","cls":"Corporate","share":0.0814},{"domain":"carfax.com","cls":"UGC","share":0.0586},{"domain":"autotrader.com","cls":"Corporate","share":0.0529},{"domain":"circleautomotive.com","cls":"Corporate","share":0.0529},{"domain":"kbb.com","cls":"Corporate","share":0.0386},{"domain":"cargurus.com","cls":"Corporate","share":0.0314},{"domain":"darcybuickgmc.com","cls":"Corporate","share":0.0314},{"domain":"buick.com","cls":"Other","share":0.03},{"domain":"napletonbuickgmc.com","cls":"Corporate","share":0.0286},{"domain":"foxvalleygmc.com","cls":"Corporate","share":0.0286}]
[{"dealer":"Arlington Heights Buick GMC","label":"Arlington Heights GMC","sov":0.1375,"demand_share":0.0421,"reviews":2247},{"dealer":"Woody Buick GMC of Naperville","label":"Woody GMC Naperville","sov":0.114,"demand_share":0.0335,"reviews":4356},{"dealer":"Haggerty Buick GMC","label":"Haggerty GMC","sov":0.1046,"demand_share":0.0386,"reviews":792},{"dealer":"Zeigler Buick GMC of Lincolnwood","label":"Zeigler GMC Lincolnwood","sov":0.1046,"demand_share":0.0774,"reviews":5307},{"dealer":"Castle Buick GMC","label":"Castle GMC","sov":0.0962,"demand_share":0.0683,"reviews":3465},{"dealer":"Arnie Bauer Buick GMC","label":"Arnie Bauer GMC","sov":0.0914,"demand_share":0.0277,"reviews":1840},{"dealer":"Advantage Buick GMC","label":"Advantage GMC","sov":0.0671,"demand_share":0.0413,"reviews":1392},{"dealer":"Napleton Chicago Chevy Buick GMC","label":"Napleton Chicago Chevy GMC","sov":0.0554,"demand_share":0.2813,"reviews":1276},{"dealer":"Woody Buick GMC of Gurnee","label":"Woody GMC Gurnee","sov":0.0404,"demand_share":0.03,"reviews":2902},{"dealer":"Napleton's Schaumburg Buick GMC","label":"Napleton's Schaumburg GMC","sov":0.0351,"demand_share":0.0447,"reviews":2484},{"dealer":"D'Arcy Buick-GMC","label":"D'Arcy Buick-GMC","sov":0.0291,"demand_share":0.0281,"reviews":2992},{"dealer":"Napleton Buick GMC Crystal Lake","label":"Napleton GMC Crystal Lake","sov":0.0285,"demand_share":0.0279,"reviews":1099},{"dealer":"Bill Kay Buick GMC","label":"Bill Kay GMC","sov":0.0261,"demand_share":0.0365,"reviews":1369},{"dealer":"Mike Haggerty Buick GMC","label":"Mike Haggerty GMC","sov":0.0215,"demand_share":0.0581,"reviews":1260},{"dealer":"Al Piemonte Buick GMC","label":"Al Piemonte GMC","sov":0.016,"demand_share":0.0432,"reviews":1913},{"dealer":"Rizza Buick GMC","label":"Rizza GMC","sov":0.0108,"demand_share":0.0345,"reviews":1745},{"dealer":"Circle Buick GMC","label":"Circle GMC","sov":0.0105,"demand_share":0.0345,"reviews":1722},{"dealer":"Schepel Buick GMC","label":"Schepel GMC","sov":0.0097,"demand_share":0.0238,"reviews":3427},{"dealer":"Palmen Buick GMC Cadillac","label":"Palmen GMC Cadillac","sov":0.0015,"demand_share":0.0286,"reviews":1121}]
[{"title":"AI gives shoppers a short list of 2 to 3 dealers","html":"AI answers with actual dealership names 95.3% of the time and names only 2 to 3 dealers per answer. A dealer not on that list loses the shopper to one that is."},{"title":"The most Google reviews does not mean the most AI recommendations","html":"Zeigler Buick GMC of Lincolnwood has the region's most Google reviews (5,307) yet ranks 4th of 19 on this leaderboard, while Haggerty Buick GMC (792 reviews) ranks 3rd."},{"title":"Dealer ratings run far lower on Yelp than on Google","html":"The tracked dealers average 4.5 stars on Google but only 2.7 on Yelp, and 12 of 18 score below 3.0 there. Yelp is one of AI's cited sources in this report, so a weak Yelp profile feeds directly into what AI reads."},{"title":"Chicago holds most of the demand - and no dealer has a firm lead","html":"Chicago and Joliet together hold 89% of the region's shopping demand, yet in Chicago, the busiest market, the most-recommended dealer (Arlington Heights Buick GMC) takes only 15% of AI's dealer mentions. AI names a different leading dealer in 6 of the 7 local areas."}]
Bubble area is proportional to monthly search demand; the number keys each sub-market to the table. Small dots mark the tracked dealers' locations. Map © OpenStreetMap contributors.
Regional