AI Visibility · Regional Scoreboard

Buick AI Visibility Detroit Metro

Buick dealers across Detroit

Regional report · 7 sub-markets
AI
VISIBILITY
Find Buy Service
Prepared October 2026Prepared by CarGenius
Overview

Executive summary

We measured how often AI assistants (ChatGPT, Google AI Mode, and Google AI Overview) name each of the region's 20 Buick dealers when shoppers ask where to find, buy, and service - city by city. Here is who is winning AI visibility today, and where the gaps are.

Les Stanford Buick GMC leads with 12% share of voice (of every time AI named a Buick dealer in the region) and is named in 50% of all answers. Jim Causley Buick - GMC Truck and Fox Buick GMC follow. The clearest gap is Todd Wenzel Buick GMC Of Westland, which AI names less often than its nearby shopper demand would suggest.

How to read this report. This draws on answers from ChatGPT, Google AI Mode, and Google AI Overview. Dealers are never named in the questions, so every dealer is measured the same way. Cities are not counted equally: each city counts toward the regional score in proportion to how much Buick shopping happens there - measured by its monthly search demand - so a strong showing in high-demand markets like Detroit and Warren moves a dealer's regional standing much more than the same showing in a small one. Every city's own results appear in the sub-market table below. The full method is at the end of this report.

The regional leaderboard

Who AI recommends most across the region. Share of voice: of every time AI named a Buick dealer in the region, how often it named this one. AI visibility: how often AI names the dealer at all. Named first: how often it is the very first dealer named.

  1. Les Stanford Buick GMC - 12% share of voice, named in 50% of answers, named first 4% of the time; strongest sub-market: Detroit.
  2. Jim Causley Buick - GMC Truck - 11% share of voice, named in 48% of answers, named first 31% of the time; strongest sub-market: Warren.
  3. Fox Buick GMC - 11% share of voice, named in 40% of answers, named first 23% of the time; strongest sub-market: Farmington Hills.
  4. Ray Laethem Buick GMC - 10% share of voice, named in 45% of answers, named first 51% of the time; strongest sub-market: Detroit.
  5. Matick Buick GMC - 8% share of voice, named in 31% of answers, named first 20% of the time; strongest sub-market: Farmington Hills.
  6. LaFontaine Buick GMC Dearborn - 7% share of voice, named in 33% of answers, named first 22% of the time; strongest sub-market: Detroit.
  7. Moran Buick GMC of Sterling Heights - 7% share of voice, named in 24% of answers, named first 14% of the time; strongest sub-market: Warren.
  8. Suburban Buick GMC of Troy - 6% share of voice, named in 23% of answers, named first 7% of the time; strongest sub-market: Troy.
  9. Taylor Buick GMC - 5% share of voice, named in 21% of answers, named first 0% of the time; strongest sub-market: Livonia.
  10. Bob Jeannotte Buick GMC - 4% share of voice, named in 14% of answers, named first 14% of the time; strongest sub-market: Livonia.
  11. Ed Rinke Chevrolet Buick GMC CO. - 4% share of voice, named in 16% of answers, named first 46% of the time; strongest sub-market: Warren.
  12. Lunghamer Buick GMC - 3% share of voice, named in 12% of answers, named first 12% of the time; strongest sub-market: Waterford.
  13. LaFontaine Buick GMC Ann Arbor - 2% share of voice, named in 6% of answers, named first 80% of the time; strongest sub-market: Ann Arbor.
  14. Serra Buick GMC Rochester Hills - 2% share of voice, named in 8% of answers, named first 0% of the time; strongest sub-market: Troy.
  15. Champion Buick GMC - 2% share of voice, named in 4% of answers, named first 0% of the time; strongest sub-market: Ann Arbor.
  16. Golling Buick GMC - 2% share of voice, named in 5% of answers, named first 2% of the time; strongest sub-market: Waterford.
  17. LaFontaine Buick GMC Highland - 2% share of voice, named in 5% of answers, named first 0% of the time; strongest sub-market: Waterford.
  18. Todd Wenzel Buick GMC Of Westland - 1% share of voice, named in 5% of answers, named first 4% of the time; strongest sub-market: Livonia.
  19. Randy Wise Buick GMC - 1% share of voice, named in 3% of answers, named first 0% of the time; strongest sub-market: Waterford.
  20. Serra Buick GMC Cadillac - 1% share of voice, named in 3% of answers, named first 15% of the time; strongest sub-market: Troy.

Who leads each sub-market, and where

  • Detroit (population 645,705, 4,910 searches per month) - AI names Ray Laethem Buick GMC most.
  • Warren (population 134,056, 910 searches per month) - AI names Moran Buick GMC of Sterling Heights most.
  • Troy (population 83,280, 550 searches per month) - AI names Suburban Buick GMC of Troy most.
  • Ann Arbor (population 117,070, 500 searches per month) - AI names LaFontaine Buick GMC Ann Arbor most.
  • Livonia (population 94,635, 440 searches per month) - AI names Bob Jeannotte Buick GMC most.
  • Farmington Hills (population 81,330, 410 searches per month) - AI names Fox Buick GMC most.
  • Waterford (population 75,737, 240 searches per month) - AI names Lunghamer Buick GMC most.

Bubble area is proportional to monthly search demand; the number keys each sub-market to the table. Small dots mark the tracked dealers' locations. Map © OpenStreetMap contributors.

What the region is searching for

  • Buick Envista - 3,640 searches per month
  • Buick Enclave - 2,190 searches per month
  • Buick Envision - 1,750 searches per month
  • Buick Encore GX - 380 searches per month

Top Sources

The websites AI cited most when answering shopper questions across the region, as a share of all citations:

  • cars.com - 10.1% of citations
  • dealerrater.com - 9.9% of citations
  • foxbuickgmc.com - 6.5% of citations
  • carfax.com - 5.7% of citations
  • lunghamerbuickgmc.com - 5.4% of citations
  • autotrader.com - 4.5% of citations
  • jeannotte.com - 4.5% of citations
  • lesstanfordbuickgmc.com - 4.4% of citations
  • lafontainebuickgmcannarbor.com - 3.8% of citations
  • kbb.com - 3.3% of citations
  • matickbuickgmc.com - 3.3% of citations
  • moranbuickgmcofsterlingheights.com - 3.3% of citations

Regional Insights

AI gives shoppers a short list of 3 to 4 dealers. AI answers with actual dealership names 98.7% of the time and names only 3 to 4 dealers per answer. A dealer not on that list loses the shopper to one that is.

The most Google reviews does not mean the most AI recommendations. LaFontaine Buick GMC Highland has the region's most Google reviews (5,413) yet ranks 17th of 20 on this leaderboard, while Les Stanford Buick GMC (2,186 reviews) ranks 1st.

AI's information comes from review sites and forums, not dealer websites. dealerrater.com alone is cited more often than any dealer website.

Dealer ratings run far lower on Yelp than on Google. The tracked dealers average 4.5 stars on Google but only 2.6 on Yelp, and 12 of 19 score below 3.0 there. Yelp is one of AI's cited sources in this report, so a weak Yelp profile feeds directly into what AI reads.

Detroit holds most of the demand - and no dealer has a firm lead. Detroit and Warren together hold 73% of the region's shopping demand, yet in Detroit, the busiest market, the most-recommended dealer (Ray Laethem Buick GMC) takes only 16% of AI's dealer mentions. Each of the 7 local areas has a different dealer that AI names most.

Regional footprint

Who leads each sub-market, and where

The dealer AI names most in each sub-market. Each sub-market is measured at its anchor city - shown with its population - chosen to represent that part of the region; the anchors together span the metro's major population centers. On the map, each anchor's bubble is sized by its monthly shopper search demand, so larger circles are the markets with more search activity.

National footprint

The 25 metros, coast to coast

Each bubble is one of America's 25 biggest metro areas, sized by monthly shopper search demand in its anchor city and numbered by metro rank. The table that follows names the dealer AI recommends most in each.

Market demand

Where the nation shops

Monthly brand and model searches in each metro's anchor city - the demand AI answers compete for. Search demand weights and sizes the markets in this report; it is not a sales figure.

Market demand

What the region is searching for

How many shoppers near the region search for each model every month. This is the demand AI answers compete for, and it sets how much each city counts toward the scores. Search demand weights the cities in this report; it is not a sales figure.

Metro leaderboard

The National 25 - who AI recommends, metro by metro

The dealer AI assistants recommend most in each of the nation's 25 biggest metros, measured with identical non-branded Find / Buy / Service questions in each metro's anchor city.

How to read this. Share of voice: of every time AI named a dealer in this metro, how often it named this one. AI visibility: how often AI names the dealer at all. Named first: how often it is the very first dealer named - kept separate from visibility, as always. Bars are scaled to a 50% share.

Regional leaderboard

The regional leaderboard

Who AI recommends most across the region. Share of voice is the headline: out of every time AI named a dealer, how often it named this one. AI visibility is how often AI names the dealer at all, and named first is how often it is the very first dealer named - a dealer can be named often yet rarely first, so we keep these separate. Cities with more shopper demand count for more.

#DealerStrongest sub-marketAI visibilityShare of voiceNamed first
1Les Stanford Buick GMCDetroit50%
12%*
4%
2Jim Causley Buick - GMC TruckWarren48%
11%*
31%
3Fox Buick GMCFarmington Hills40%
11%*
23%
4Ray Laethem Buick GMCDetroit45%
10%
51%
5Matick Buick GMCFarmington Hills31%
8%
20%
6LaFontaine Buick GMC DearbornDetroit33%
7%
22%
7Moran Buick GMC of Sterling HeightsWarren24%
7%
14%
8Suburban Buick GMC of TroyTroy23%
6%
7%
9Taylor Buick GMCLivonia21%
5%
0%
10Bob Jeannotte Buick GMCLivonia14%
4%
14%
11Ed Rinke Chevrolet Buick GMC CO.Warren16%
4%
46%
12Lunghamer Buick GMCWaterford12%
3%
12%
13LaFontaine Buick GMC Ann ArborAnn Arbor6%
2%
80%
14Serra Buick GMC Rochester HillsTroy8%
2%
0%
15Champion Buick GMCAnn Arbor4%
2%
0%
16Golling Buick GMCWaterford5%
2%
2%
17LaFontaine Buick GMC HighlandWaterford5%
2%
0%
18Todd Wenzel Buick GMC Of WestlandLivonia5%
1%
4%
19Randy Wise Buick GMCWaterford3%
1%
0%
20Serra Buick GMC CadillacTroy3%
1%
15%
A share marked * is a near-tie: the dealer ranked next to it is within 1 point, and the ranking follows the unrounded scores.
Winning patterns

The winners are not who you'd expect

The two things dealers invest in as reputation - store size and Google rating - do not separate the AI leaders from the field. Most metros are led by a store that is not the biggest in its market, winning under its own local name.

Where AI's winners rank by store size. Every metro's dealers, ranked by Google review count; the groups below show where each metro's AI leader falls in that size order.

Dealer scorecard

Dealer ranking scorecard

Read each grade cell as two numbers: a bold 0-100 grade, and in grey the share of voice it comes from. The grade is relative - the region's strongest dealer scores 100 and every other dealer is measured against it. Find, Buy and Service are graded on their own and count equally toward the Weighted overall. "Weighted" means busier cities count for more: each city's result is scaled by its monthly search demand before the cities are combined, so how a dealer does where the shoppers are matters most.

AI sources

Top Sources

The websites AI cited most when answering shopper questions across the region - each shown as its share of all the citations AI made. Getting listed and well-reviewed on the sources that rank highest here is how a dealer gets into AI answers.

AI sources

What AI reads, nationally

Store size and ratings do not decide who AI recommends. The clearest national pattern is what AI reads: the same few sources appear in metro after metro. Each website is shown as its share of all the citations AI made across the 25 measured metros. Getting listed and well-reviewed on the sources that rank highest here is how a dealer gets into AI answers.

Market opportunity

Most metros are still up for grabs

The small number next to each metro is the leader's share of voice divided by the runner-up's - 1.0x means the leader and runner-up are tied.

Contested - the runner-up is within striking distance Held - the leader is comfortably ahead Bubble size = market size (monthly searches)

Leader's share of voice

Of every time AI named a dealer in that metro, the percentage that went to the metro's #1 dealer.

Runner-up's share of voice

The same measure for the #2 dealer. The closer the two shares, the closer the race; a leader can never sit below the dashed line, only above it.

Share of voice = a dealer's AI mentions ÷ all dealers' AI mentions in its metro
Striking distance = the runner-up holds at least the leader's share ÷ 1.2
Market opportunity

Share of Voice vs Share of Demand

This chart plots each dealer's Share of Voice (up) against its Share of Demand (across). The dashed line is break-even, where the two are equal. Below it, a dealer's Share of Demand is larger than its Share of Voice - the clearest gaps to close. Bubbles are sized by Google review count.

At or above its opportunity Below its opportunity (a gap) Bubble size = Google review count

Share of Voice

When AI assistants recommend dealers in this region, the percentage of those recommendations that go to this dealer.

Share of Demand

This dealer's slice of the region's shoppers, based on distance: each town's shoppers count toward the stores nearest them, and busier towns count for more.

Share of voice = a dealer's AI mentions ÷ all dealers' AI mentions
Share of demand = a dealer's nearby demand ÷ all dealers' nearby demand
Regional insights

Regional Insights

These patterns stand out when the region's answers are read together. Each one is computed from the measured runs behind this report.

National insights

National insights

Beyond the headline story, these patterns stand out when all the metros are read together. Each one is computed from the measured runs - per-metro results are directional, but these cross-metro patterns rest on the full national sample.

Recommended actions

What To Do

The patterns in this report are national, but the actions they point to are local - and none of them requires being the biggest store in the market. Five places to start, each grounded in what this measurement found.

Methodology

Methodology

We asked non-dealer branded questions - for example "best Buick dealer near [city]", "Buick Envista inventory near [city]", and "where to service a Buick near [city]" - against ChatGPT, Google AI Mode, and Google AI Overview, city by city, and recorded which dealers each answer named and in what order. Dealers are never named in the questions, so every dealer in the region is measured the same way and the leaderboard reflects who AI brings up on its own. Search demand comes from Google search volume for in-market shopping terms by model and city; it weights each city and is not a sales figure. Every confirmed Buick dealership in the region's measured footprint is tracked and scored - 20 dealers in this report.

Position is reported only as "named first". How often AI names a dealer and how early it names them are separate measurements, and this report keeps them separate. Because the weighting follows measured demand, Detroit and Warren together carry about 73% of the regional score; every city's own results are shown in the sub-market table. Search demand: Google search volume. AI visibility: live queries to ChatGPT, Google AI Mode, and Google AI Overview. Dealer ratings: Google Business Profile and Yelp.

Next step · For your dealership

Custom Dealer Reports

This regional report shows how AI sees the whole market. A Custom Dealer Report goes deeper on one dealership: yours.

This national report shows how AI sees dealers across America's biggest metros. A Custom Dealer Report goes deeper on one dealership: yours.

Every month, CarGenius runs the questions your buyers ask across the major AI engines and reports how often AI names you versus each competitor, scores your Find, Buy, and Service visibility, verifies your marketplace presence, and ranks what to fix by effort and impact.

Get a Custom Report
Custom Dealer Report · sample data

Most-mentioned dealers in your market

How often AI names each dealer across this month's shopping prompts
Your Dealership
54%
Competitor A
41%
Competitor B
33%
Competitor C
27%
FIND
72/100
BUY
41/100
SERVICE
58/100
About CarGenius

About CarGenius

CarGenius builds AI commerce infrastructure for car dealerships - so a dealership can be found, understood, and chosen when car shoppers ask AI.

Infrastructure

MCP Server

Connects your DMS, inventory, and pricing directly to AI agents in real time.

AI Search

On-Site AI

Conversational search for your own website, built for how car buyers shop.

AI Services

Expert Support

White-glove implementation and AEO reporting, like this report.

Buick
Detroit
[{"label":"Leads the region","name":"Les Stanford Buick GMC","value":"12%","value_label":" share of voice","sub":"Named in 50% of answers"},{"label":"2nd","name":"Jim Causley Buick - GMC Truck","value":"11%","value_label":" share of voice","sub":"Named in 48% of answers"},{"label":"3rd","name":"Fox Buick GMC","value":"11%","value_label":" share of voice","sub":"Named in 40% of answers"}]
{"submarkets":[{"n":1,"name":"Detroit","lat":42.33143,"lng":-83.04575,"demand":4910,"leader":"Ray Laethem Buick GMC"},{"n":2,"name":"Warren","lat":42.49044,"lng":-83.01304,"demand":910,"leader":"Moran Buick GMC of Sterling Heights"},{"n":3,"name":"Troy","lat":42.60559,"lng":-83.14993,"demand":550,"leader":"Suburban Buick GMC of Troy"},{"n":4,"name":"Ann Arbor","lat":42.27756,"lng":-83.74088,"demand":500,"leader":"LaFontaine Buick GMC Ann Arbor"},{"n":5,"name":"Livonia","lat":42.36837,"lng":-83.35271,"demand":440,"leader":"Bob Jeannotte Buick GMC"},{"n":6,"name":"Farmington Hills","lat":42.48531,"lng":-83.37716,"demand":410,"leader":"Fox Buick GMC"},{"n":7,"name":"Waterford","lat":42.69303,"lng":-83.41181,"demand":240,"leader":"Lunghamer Buick GMC"}],"dealers":[{"name":"LaFontaine Buick GMC Highland","lat":42.6376291,"lng":-83.6703785},{"name":"Ed Rinke Chevrolet Buick GMC CO.","lat":42.4856027,"lng":-83.0295922},{"name":"Randy Wise Buick GMC","lat":42.7906165,"lng":-83.72742459999999},{"name":"Serra Buick GMC Cadillac","lat":42.771761999999995,"lng":-83.0114724},{"name":"Jim Causley Buick - GMC Truck","lat":42.5768737,"lng":-82.88888539999999},{"name":"Fox Buick GMC","lat":42.4700115,"lng":-83.4220117},{"name":"LaFontaine Buick GMC Ann Arbor","lat":42.2859316,"lng":-83.8099411},{"name":"Les Stanford Buick GMC","lat":42.4532862,"lng":-83.1289804},{"name":"Lunghamer Buick GMC","lat":42.658788,"lng":-83.4019591},{"name":"LaFontaine Buick GMC Dearborn","lat":42.3195428,"lng":-83.18395369999999},{"name":"Champion Buick GMC","lat":42.561389899999995,"lng":-83.7951583},{"name":"Suburban Buick GMC of Troy","lat":42.5486195,"lng":-83.17377669999999},{"name":"Taylor Buick GMC","lat":42.204710899999995,"lng":-83.26926089999999},{"name":"Matick Buick GMC","lat":42.5040379,"lng":-83.284568},{"name":"Ray Laethem Buick GMC","lat":42.401989799999996,"lng":-82.9182312},{"name":"Moran Buick GMC of Sterling Heights","lat":42.592940299999995,"lng":-83.03158309999999},{"name":"Bob Jeannotte Buick GMC","lat":42.3923291,"lng":-83.48214229999999},{"name":"Serra Buick GMC Rochester Hills","lat":42.6690075,"lng":-83.13231429999999},{"name":"Golling Buick GMC","lat":42.7593941,"lng":-83.2433239},{"name":"Todd Wenzel Buick GMC Of Westland","lat":42.3251214,"lng":-83.38620039999999}]}
[{"n":1,"name":"Detroit","population":645705,"searches":4910,"leader":"Ray Laethem Buick GMC"},{"n":2,"name":"Warren","population":134056,"searches":910,"leader":"Moran Buick GMC of Sterling Heights"},{"n":3,"name":"Troy","population":83280,"searches":550,"leader":"Suburban Buick GMC of Troy"},{"n":4,"name":"Ann Arbor","population":117070,"searches":500,"leader":"LaFontaine Buick GMC Ann Arbor"},{"n":5,"name":"Livonia","population":94635,"searches":440,"leader":"Bob Jeannotte Buick GMC"},{"n":6,"name":"Farmington Hills","population":81330,"searches":410,"leader":"Fox Buick GMC"},{"n":7,"name":"Waterford","population":75737,"searches":240,"leader":"Lunghamer Buick GMC"}]
[{"model":"Buick Envista","searches":3640},{"model":"Buick Enclave","searches":2190},{"model":"Buick Envision","searches":1750},{"model":"Buick Encore GX","searches":380}]
[{"rank":1,"dealer":"Les Stanford Buick GMC","strongest":"Detroit","visibility":0.4975,"sov":0.1199,"first_rate":0.035,"near_tie":true},{"rank":2,"dealer":"Jim Causley Buick - GMC Truck","strongest":"Warren","visibility":0.4773,"sov":0.1109,"first_rate":0.3109,"near_tie":true},{"rank":3,"dealer":"Fox Buick GMC","strongest":"Farmington Hills","visibility":0.4007,"sov":0.1092,"first_rate":0.2281,"near_tie":true},{"rank":4,"dealer":"Ray Laethem Buick GMC","strongest":"Detroit","visibility":0.4462,"sov":0.1014,"first_rate":0.5084,"near_tie":false},{"rank":5,"dealer":"Matick Buick GMC","strongest":"Farmington Hills","visibility":0.314,"sov":0.0792,"first_rate":0.1963,"near_tie":false},{"rank":6,"dealer":"LaFontaine Buick GMC Dearborn","strongest":"Detroit","visibility":0.3274,"sov":0.0728,"first_rate":0.2195,"near_tie":false},{"rank":7,"dealer":"Moran Buick GMC of Sterling Heights","strongest":"Warren","visibility":0.2363,"sov":0.0659,"first_rate":0.1394,"near_tie":false},{"rank":8,"dealer":"Suburban Buick GMC of Troy","strongest":"Troy","visibility":0.2254,"sov":0.0594,"first_rate":0.067,"near_tie":false},{"rank":9,"dealer":"Taylor Buick GMC","strongest":"Livonia","visibility":0.2141,"sov":0.05,"first_rate":0.0,"near_tie":false},{"rank":10,"dealer":"Bob Jeannotte Buick GMC","strongest":"Livonia","visibility":0.1353,"sov":0.0409,"first_rate":0.1448,"near_tie":false},{"rank":11,"dealer":"Ed Rinke Chevrolet Buick GMC CO.","strongest":"Warren","visibility":0.1615,"sov":0.0388,"first_rate":0.4579,"near_tie":false},{"rank":12,"dealer":"Lunghamer Buick GMC","strongest":"Waterford","visibility":0.1158,"sov":0.03,"first_rate":0.1166,"near_tie":false},{"rank":13,"dealer":"LaFontaine Buick GMC Ann Arbor","strongest":"Ann Arbor","visibility":0.0626,"sov":0.0229,"first_rate":0.8017,"near_tie":false},{"rank":14,"dealer":"Serra Buick GMC Rochester Hills","strongest":"Troy","visibility":0.0789,"sov":0.0188,"first_rate":0.0,"near_tie":false},{"rank":15,"dealer":"Champion Buick GMC","strongest":"Ann Arbor","visibility":0.0437,"sov":0.0165,"first_rate":0.0,"near_tie":false},{"rank":16,"dealer":"Golling Buick GMC","strongest":"Waterford","visibility":0.0498,"sov":0.0162,"first_rate":0.0211,"near_tie":false},{"rank":17,"dealer":"LaFontaine Buick GMC Highland","strongest":"Waterford","visibility":0.0515,"sov":0.0156,"first_rate":0.0024,"near_tie":false},{"rank":18,"dealer":"Todd Wenzel Buick GMC Of Westland","strongest":"Livonia","visibility":0.0502,"sov":0.0148,"first_rate":0.0432,"near_tie":false},{"rank":19,"dealer":"Randy Wise Buick GMC","strongest":"Waterford","visibility":0.0302,"sov":0.0086,"first_rate":0.0,"near_tie":false},{"rank":20,"dealer":"Serra Buick GMC Cadillac","strongest":"Troy","visibility":0.0274,"sov":0.0083,"first_rate":0.1548,"near_tie":false}]
[{"rank":1,"dealer":"Les Stanford Buick GMC","overall":{"grade":100,"share":0.1199},"find":{"grade":88,"share":0.1059},"buy":{"grade":87,"share":0.1164},"service":{"grade":100,"share":0.1374},"sentiment":54,"google":{"rating":4.2,"reviews":2186},"yelp":{"rating":3.7,"reviews":3}},{"rank":2,"dealer":"Jim Causley Buick - GMC Truck","overall":{"grade":92,"share":0.1109},"find":{"grade":100,"share":0.121},"buy":{"grade":63,"share":0.0832},"service":{"grade":93,"share":0.1284},"sentiment":56,"google":{"rating":4.7,"reviews":2851},"yelp":{"rating":2.6,"reviews":51}},{"rank":3,"dealer":"Fox Buick GMC","overall":{"grade":91,"share":0.1092},"find":{"grade":88,"share":0.1066},"buy":{"grade":100,"share":0.1331},"service":{"grade":64,"share":0.088},"sentiment":60,"google":{"rating":4.6,"reviews":2670},"yelp":{"rating":3.8,"reviews":84}},{"rank":4,"dealer":"Ray Laethem Buick GMC","overall":{"grade":85,"share":0.1014},"find":{"grade":76,"share":0.0923},"buy":{"grade":65,"share":0.086},"service":{"grade":92,"share":0.126},"sentiment":57,"google":{"rating":4.4,"reviews":1340},"yelp":{"rating":2.9,"reviews":43}},{"rank":5,"dealer":"Matick Buick GMC","overall":{"grade":66,"share":0.0792},"find":{"grade":70,"share":0.0846},"buy":{"grade":34,"share":0.0455},"service":{"grade":78,"share":0.1076},"sentiment":57,"google":{"rating":4.2,"reviews":1370},"yelp":{"rating":1.3,"reviews":7}},{"rank":6,"dealer":"LaFontaine Buick GMC Dearborn","overall":{"grade":61,"share":0.0728},"find":{"grade":29,"share":0.0351},"buy":{"grade":80,"share":0.1063},"service":{"grade":56,"share":0.0769},"sentiment":54,"google":{"rating":4.4,"reviews":1934},"yelp":{"rating":2.4,"reviews":45}},{"rank":7,"dealer":"Moran Buick GMC of Sterling Heights","overall":{"grade":55,"share":0.0659},"find":{"grade":75,"share":0.0911},"buy":{"grade":35,"share":0.047},"service":{"grade":43,"share":0.0596},"sentiment":58,"google":{"rating":4.5,"reviews":1321},"yelp":null},{"rank":8,"dealer":"Suburban Buick GMC of Troy","overall":{"grade":50,"share":0.0594},"find":{"grade":65,"share":0.0783},"buy":{"grade":31,"share":0.0408},"service":{"grade":43,"share":0.0591},"sentiment":58,"google":{"rating":4.3,"reviews":1606},"yelp":{"rating":3.1,"reviews":107}},{"rank":9,"dealer":"Taylor Buick GMC","overall":{"grade":42,"share":0.05},"find":{"grade":46,"share":0.056},"buy":{"grade":46,"share":0.0616},"service":{"grade":24,"share":0.0323},"sentiment":58,"google":{"rating":4.5,"reviews":1560},"yelp":{"rating":1.0,"reviews":1}},{"rank":10,"dealer":"Bob Jeannotte Buick GMC","overall":{"grade":34,"share":0.0409},"find":{"grade":34,"share":0.0416},"buy":{"grade":33,"share":0.0441},"service":{"grade":27,"share":0.0369},"sentiment":56,"google":{"rating":4.5,"reviews":1208},"yelp":{"rating":3.5,"reviews":38}},{"rank":11,"dealer":"Ed Rinke Chevrolet Buick GMC CO.","overall":{"grade":32,"share":0.0388},"find":{"grade":30,"share":0.0361},"buy":{"grade":35,"share":0.0467},"service":{"grade":24,"share":0.0335},"sentiment":58,"google":{"rating":4.2,"reviews":3656},"yelp":{"rating":2.1,"reviews":124}},{"rank":12,"dealer":"Lunghamer Buick GMC","overall":{"grade":25,"share":0.03},"find":{"grade":14,"share":0.0174},"buy":{"grade":43,"share":0.0568},"service":{"grade":11,"share":0.0157},"sentiment":57,"google":{"rating":4.5,"reviews":2108},"yelp":{"rating":2.6,"reviews":64}},{"rank":13,"dealer":"LaFontaine Buick GMC Ann Arbor","overall":{"grade":19,"share":0.0229},"find":{"grade":21,"share":0.025},"buy":{"grade":17,"share":0.0224},"service":{"grade":16,"share":0.0214},"sentiment":61,"google":{"rating":4.6,"reviews":2213},"yelp":{"rating":2.8,"reviews":70}},{"rank":14,"dealer":"Serra Buick GMC Rochester Hills","overall":{"grade":16,"share":0.0188},"find":{"grade":7,"share":0.0083},"buy":{"grade":24,"share":0.0322},"service":{"grade":12,"share":0.0159},"sentiment":53,"google":{"rating":4.4,"reviews":1154},"yelp":{"rating":3.0,"reviews":60}},{"rank":15,"dealer":"Champion Buick GMC","overall":{"grade":14,"share":0.0165},"find":{"grade":12,"share":0.0143},"buy":{"grade":12,"share":0.0163},"service":{"grade":14,"share":0.0188},"sentiment":61,"google":{"rating":4.5,"reviews":1874},"yelp":{"rating":2.3,"reviews":74}},{"rank":16,"dealer":"Golling Buick GMC","overall":{"grade":14,"share":0.0162},"find":{"grade":14,"share":0.0175},"buy":{"grade":12,"share":0.0159},"service":{"grade":11,"share":0.0152},"sentiment":55,"google":{"rating":4.6,"reviews":1110},"yelp":{"rating":3.0,"reviews":36}},{"rank":17,"dealer":"LaFontaine Buick GMC Highland","overall":{"grade":13,"share":0.0156},"find":{"grade":23,"share":0.0273},"buy":{"grade":10,"share":0.013},"service":{"grade":5,"share":0.0066},"sentiment":57,"google":{"rating":4.6,"reviews":5413},"yelp":{"rating":1.8,"reviews":23}},{"rank":18,"dealer":"Todd Wenzel Buick GMC Of Westland","overall":{"grade":12,"share":0.0148},"find":{"grade":11,"share":0.0138},"buy":{"grade":16,"share":0.0211},"service":{"grade":7,"share":0.0094},"sentiment":54,"google":{"rating":4.1,"reviews":839},"yelp":{"rating":2.3,"reviews":90}},{"rank":19,"dealer":"Randy Wise Buick GMC","overall":{"grade":7,"share":0.0086},"find":{"grade":18,"share":0.0215},"buy":{"grade":1,"share":0.0019},"service":{"grade":2,"share":0.0023},"sentiment":61,"google":{"rating":4.7,"reviews":3612},"yelp":{"rating":2.5,"reviews":42}},{"rank":20,"dealer":"Serra Buick GMC Cadillac","overall":{"grade":7,"share":0.0083},"find":{"grade":5,"share":0.0062},"buy":{"grade":7,"share":0.0096},"service":{"grade":7,"share":0.009},"sentiment":58,"google":{"rating":4.6,"reviews":2985},"yelp":{"rating":3.2,"reviews":109}}]
[{"domain":"cars.com","cls":"Other","share":0.1011},{"domain":"dealerrater.com","cls":"UGC","share":0.0986},{"domain":"foxbuickgmc.com","cls":"Corporate","share":0.0645},{"domain":"carfax.com","cls":"UGC","share":0.0569},{"domain":"lunghamerbuickgmc.com","cls":"Corporate","share":0.0544},{"domain":"autotrader.com","cls":"Corporate","share":0.0455},{"domain":"jeannotte.com","cls":"Corporate","share":0.0455},{"domain":"lesstanfordbuickgmc.com","cls":"Corporate","share":0.0442},{"domain":"lafontainebuickgmcannarbor.com","cls":"Corporate","share":0.0379},{"domain":"kbb.com","cls":"Corporate","share":0.0329},{"domain":"matickbuickgmc.com","cls":"Corporate","share":0.0329},{"domain":"moranbuickgmcofsterlingheights.com","cls":"Corporate","share":0.0329}]
[{"dealer":"Les Stanford Buick GMC","label":"Les Stanford GMC","sov":0.1199,"demand_share":0.0798,"reviews":2186},{"dealer":"Jim Causley Buick - GMC Truck","label":"Jim Causley - GMC Truck","sov":0.1109,"demand_share":0.0534,"reviews":2851},{"dealer":"Fox Buick GMC","label":"Fox GMC","sov":0.1092,"demand_share":0.0499,"reviews":2670},{"dealer":"Ray Laethem Buick GMC","label":"Ray Laethem GMC","sov":0.1014,"demand_share":0.0679,"reviews":1340},{"dealer":"Matick Buick GMC","label":"Matick GMC","sov":0.0792,"demand_share":0.0466,"reviews":1370},{"dealer":"LaFontaine Buick GMC Dearborn","label":"LaFontaine GMC Dearborn","sov":0.0728,"demand_share":0.1122,"reviews":1934},{"dealer":"Moran Buick GMC of Sterling Heights","label":"Moran GMC Sterling Heights","sov":0.0659,"demand_share":0.0677,"reviews":1321},{"dealer":"Suburban Buick GMC of Troy","label":"Suburban GMC Troy","sov":0.0594,"demand_share":0.0525,"reviews":1606},{"dealer":"Taylor Buick GMC","label":"Taylor GMC","sov":0.05,"demand_share":0.0611,"reviews":1560},{"dealer":"Bob Jeannotte Buick GMC","label":"Bob Jeannotte GMC","sov":0.0409,"demand_share":0.0382,"reviews":1208},{"dealer":"Ed Rinke Chevrolet Buick GMC CO.","label":"Ed Rinke Chevrolet GMC CO.","sov":0.0388,"demand_share":0.0904,"reviews":3656},{"dealer":"Lunghamer Buick GMC","label":"Lunghamer GMC","sov":0.03,"demand_share":0.0321,"reviews":2108},{"dealer":"LaFontaine Buick GMC Ann Arbor","label":"LaFontaine GMC Ann Arbor","sov":0.0229,"demand_share":0.0283,"reviews":2213},{"dealer":"Serra Buick GMC Rochester Hills","label":"Serra GMC Rochester Hills","sov":0.0188,"demand_share":0.0518,"reviews":1154},{"dealer":"Champion Buick GMC","label":"Champion GMC","sov":0.0165,"demand_share":0.0148,"reviews":1874},{"dealer":"Golling Buick GMC","label":"Golling GMC","sov":0.0162,"demand_share":0.0199,"reviews":1110},{"dealer":"LaFontaine Buick GMC Highland","label":"LaFontaine GMC Highland","sov":0.0156,"demand_share":0.0157,"reviews":5413},{"dealer":"Todd Wenzel Buick GMC Of Westland","label":"Todd Wenzel GMC Westland","sov":0.0148,"demand_share":0.079,"reviews":839},{"dealer":"Randy Wise Buick GMC","label":"Randy Wise GMC","sov":0.0086,"demand_share":0.0222,"reviews":3612},{"dealer":"Serra Buick GMC Cadillac","label":"Serra GMC Cadillac","sov":0.0083,"demand_share":0.0165,"reviews":2985}]
[{"title":"AI gives shoppers a short list of 3 to 4 dealers","html":"AI answers with actual dealership names 98.7% of the time and names only 3 to 4 dealers per answer. A dealer not on that list loses the shopper to one that is."},{"title":"The most Google reviews does not mean the most AI recommendations","html":"LaFontaine Buick GMC Highland has the region's most Google reviews (5,413) yet ranks 17th of 20 on this leaderboard, while Les Stanford Buick GMC (2,186 reviews) ranks 1st."},{"title":"AI's information comes from review sites and forums, not dealer websites","html":"dealerrater.com alone is cited more often than any dealer website."},{"title":"Dealer ratings run far lower on Yelp than on Google","html":"The tracked dealers average 4.5 stars on Google but only 2.6 on Yelp, and 12 of 19 score below 3.0 there. Yelp is one of AI's cited sources in this report, so a weak Yelp profile feeds directly into what AI reads."},{"title":"Detroit holds most of the demand - and no dealer has a firm lead","html":"Detroit and Warren together hold 73% of the region's shopping demand, yet in Detroit, the busiest market, the most-recommended dealer (Ray Laethem Buick GMC) takes only 16% of AI's dealer mentions. Each of the 7 local areas has a different dealer that AI names most."}]
Bubble area is proportional to monthly search demand; the number keys each sub-market to the table. Small dots mark the tracked dealers' locations. Map © OpenStreetMap contributors.
Regional