In every one of America's 25 biggest metro areas, AI assistants already have a favorite Infiniti dealer. This report names all 25. In 13 of 25 metros the AI leader is not the metro's biggest store by review count, and the leaders' average Google rating (4.6★) is no better than the field's (4.6★). Store size and Google ratings do not decide who AI recommends. What the winners share is presence on the short list of sources AI reads in nearly every market. And with 17 of 25 metros still a contested race, the leader in most metros can still change.
Measured with identical non-branded Find / Buy / Service questions asked city by city across each metro, with every city's results weighted by its real search demand - so every metro and every dealer is measured the same way. The full method is at the end of this report.
25 metro AI leaders named
52% of metros: the biggest store is not the AI leader
68% of leaders do not hold their metro's highest Google rating
68% of metros are a contested race
The National 25 - who AI recommends, metro by metro
The dealer AI assistants recommend most in each of the nation's 25 biggest metros. Share of voice: of every time AI named an Infiniti dealer in the metro, how often it named this one. AI visibility: how often AI names the dealer at all. Named first: how often it is the very first dealer named.
New York - Kings INFINITI (based in Brooklyn, NY) leads with 27% share of voice, named in 74% of answers, named first 59% of the time. Google 4.5★, Yelp 3.2★.
Los Angeles - Glendale INFINITI (based in Glendale, CA) leads with 27% share of voice, named in 83% of answers, named first 57% of the time. Google 4.6★, Yelp 3.9★.
Chicago - INFINITI of Chicago (based in Chicago, IL) leads with 23% share of voice; a near-tie - the runner-up's share is within 1 point, named in 75% of answers, named first 43% of the time. Google 4.4★, Yelp not rated.
Dallas-Fort Worth - Grubbs INFINITI (based in Grapevine, TX) leads with 31% share of voice, named in 78% of answers, named first 11% of the time. Google 4.5★, Yelp 2.8★.
Houston - Southwest INFINITI (based in Houston, TX) leads with 27% share of voice, named in 76% of answers, named first 36% of the time. Google 4.7★, Yelp 3.0★.
Atlanta - Nalley INFINITI of Atlanta (based in Atlanta, GA) leads with 28% share of voice, named in 81% of answers, named first 51% of the time. Google 4.5★, Yelp not rated.
Washington DC - Jim Coleman Infiniti (based in Bethesda, MD) leads with 52% share of voice, named in 86% of answers, named first 43% of the time. Google 4.4★, Yelp 3.1★.
Miami - Taverna INFINITI North Miami (based in West Park, FL) leads with 30% share of voice, named in 75% of answers, named first 28% of the time. Google 4.8★, Yelp not rated.
Philadelphia - Holman INFINITI (based in Maple Shade, NJ) leads with 28% share of voice, named in 76% of answers, named first 15% of the time. Google 4.6★, Yelp 3.7★.
Phoenix - Coulter INFINITI (based in Mesa, AZ) leads with 31% share of voice, named in 75% of answers, named first 33% of the time. Google 4.6★, Yelp 3.7★.
Boston - INFINITI of Norwood (based in Norwood, MA) leads with 39% share of voice, named in 97% of answers, named first 54% of the time. Google 4.7★, Yelp 2.9★.
Riverside - INFINITI of Ontario (based in Ontario, CA) leads with 53% share of voice, named in 72% of answers, named first 72% of the time. Google 4.7★, Yelp 4.4★.
San Francisco Bay Area - Dublin INFINITI (based in Dublin, CA) leads with 24% share of voice; a near-tie - the runner-up's share is within 1 point, named in 60% of answers, named first 28% of the time. Google 4.5★, Yelp 4.6★.
Detroit - LaFontaine INFINITI Novi (based in Novi, MI) leads with 40% share of voice, named in 90% of answers, named first 60% of the time. Google 4.3★, Yelp not rated.
Seattle - INFINITI of Tacoma at Fife (based in Fife, WA) leads with 36% share of voice, named in 91% of answers, named first 31% of the time. Google 4.8★, Yelp 3.3★.
Minneapolis-St. Paul - Luther INFINITI of Bloomington (based in Bloomington, MN) leads with 50% share of voice; a near-tie - the runner-up's share is within 1 point, named in 96% of answers, named first 55% of the time. Google 4.5★, Yelp 4.6★.
Tampa - INFINITI Of Tampa (based in Tampa, FL) leads with 42% share of voice, named in 85% of answers, named first 62% of the time. Google 4.6★, Yelp 3.2★.
San Diego - Infiniti of Kearny Mesa (based in San Diego, CA) leads with 40% share of voice, named in 93% of answers, named first 84% of the time. Google 4.6★, Yelp 3.9★.
Denver - INFINITI of Denver (based in Aurora, CO) leads with 38% share of voice, named in 98% of answers, named first 86% of the time. Google 4.6★, Yelp 3.3★.
Orlando - Orlando INFINITI (based in Orlando, FL) leads with 82% share of voice, named in 99% of answers, named first 95% of the time. Google 4.7★, Yelp 3.2★.
Charlotte - Infiniti of Charlotte (based in Matthews, NC) leads with 58% share of voice, named in 99% of answers, named first 65% of the time. Google 4.5★, Yelp 2.5★.
Baltimore - J.B.A. INFINITI of Ellicott City (based in Ellicott City, MD) leads with 46% share of voice, named in 80% of answers, named first 74% of the time. Google 4.7★, Yelp 2.8★.
St. Louis - Bommarito INFINITI (based in Ellisville, MO) leads with 50% share of voice; a near-tie - the runner-up's share is within 1 point, named in 98% of answers, named first 24% of the time. Google 4.4★, Yelp 3.2★.
San Antonio - Grubbs INFINITI of San Antonio (based in San Antonio, TX) leads with 51% share of voice, named in 88% of answers, named first 87% of the time. Google 4.5★, Yelp 2.6★.
Austin - Georgetown INFINITI (based in Georgetown, TX) leads with 52% share of voice, named in 89% of answers, named first 38% of the time. Google 4.7★, Yelp 4.3★.
Monthly brand and model searches across each metro's measured cities - the demand AI answers compete for:
New York - 27,440 searches per month
Houston - 8,420 searches per month
Dallas-Fort Worth - 7,280 searches per month
Miami - 6,020 searches per month
Los Angeles - 5,570 searches per month
Chicago - 5,440 searches per month
Atlanta - 3,850 searches per month
Philadelphia - 3,470 searches per month
Tampa - 3,010 searches per month
Austin - 2,830 searches per month
Phoenix - 2,740 searches per month
Denver - 2,650 searches per month
San Antonio - 2,630 searches per month
Orlando - 2,470 searches per month
Charlotte - 2,360 searches per month
San Francisco Bay Area - 2,160 searches per month
Minneapolis-St. Paul - 2,100 searches per month
San Diego - 1,990 searches per month
Baltimore - 1,850 searches per month
Washington DC - 1,740 searches per month
Boston - 1,610 searches per month
St. Louis - 1,570 searches per month
Seattle - 1,530 searches per month
Detroit - 1,240 searches per month
Riverside - 1,180 searches per month
What AI reads, nationally
The websites AI cited most when answering shopper questions across the 25 measured metros, as a share of all citations:
dealerrater.com - 9.3% of citations
infinitiusa.com - 6.3% of citations
cars.com - 5.5% of citations
yelp.com - 4.4% of citations
carfax.com - 3.8% of citations
cargurus.com - 3.6% of citations
kbb.com - 3.4% of citations
caredge.com - 3.2% of citations
autotrader.com - 3.2% of citations
edmunds.com - 1.7% of citations
capitalone.com - 1.6% of citations
cbac.com - 1.1% of citations
google.com - 0.8% of citations
automotionapp.com - 0.8% of citations
widewail.com - 0.5% of citations
National insights
Different dealers win sales and service. In 7 of 25 metros, the dealer AI recommends for service is not the dealer it recommends for buying. In Dallas-Fort Worth, Grubbs INFINITI wins the purchase questions while Crest INFINITI wins service.
Yelp is a weak spot for some leaders.5 of the 21 metro leaders with a Yelp listing carry a rating below 3 stars. Yelp is a major review source for AI answers, so the gap matters.
DealerRater ratings vary far more than Google ratings. The metro leaders are tied on Google, but on DealerRater - a review site AI reads in nearly every measured metro - their ratings run from 1.6★ to 4.9★. The widest gap: Taverna INFINITI North Miami in Miami holds 1.6★ on DealerRater against 4.8★ on Google.
What To Do
Strengthen your profiles on the sites AI reads most. infinitiusa.com, cars.com, dealerrater.com are among the ten most-cited sources in at least 80% of the metros we measured. Strengthen those first: keep your Google Business Profile complete and actively managed, claim your DealerRater page and respond to its reviews, and take part in the local discussions where shoppers ask about dealers. Then add the review sites AI cites in your own market (the source table above shows the national picture).
Work on service visibility separately. In 7 of 25 metros, the dealer AI recommends for service is not the dealer it recommends for buying. Winning the sales conversation does not carry over. Service needs its own footprint: service pages on your website, service reviews, and service questions answered on the same sites.
Publish content only your dealership can offer. Leaders and the field are tied on Google ratings (4.6★ to 4.6★), so generic claims about quality do not separate anyone. Give the sites AI reads specific, factual material to cite: your actual inventory, real customer reviews, and the services your store offers - and keep it current.
Know where you stand. Every metro here was measured with the same non-branded questions real shoppers ask, and 17 of 25 metros are a contested race. You cannot aim any of the steps above without knowing your own position: which questions you win, which you lose, and to whom. That is what a dealer-level measurement shows.
Claim and work your Yelp listing. 5 of the 21 leading dealers we could rate score below 3.0 on Yelp, while those same dealers average 4.6★ on Google. AI assistants read both. Claim the listing, reply to the reviews already there, keep your hours and services current, and ask satisfied customers to post where shoppers are already looking.
Regional footprint
Who leads each sub-market, and where
The dealer AI names most in each sub-market. Each sub-market is measured at its anchor city -
shown with its population - chosen to represent that part of the region; the anchors together
span the metro's major population centers. On the map, each anchor's bubble is sized by its
monthly shopper search demand, so larger circles are the markets with more search activity.
National footprint
The 25 metros, coast to coast
Each bubble is one of America's 25 biggest metro areas, sized by monthly shopper search
demand in its anchor city and numbered by metro rank. The table that follows names the dealer
AI recommends most in each.
Market demand
Where the nation shops
Monthly brand and model searches in each metro's anchor city - the demand AI answers compete
for. Search demand weights and sizes the markets in this report; it is not a sales figure.
Market demand
What the region is searching for
How many shoppers near the region search for each model every month. This is the
demand AI answers compete for, and it sets how much each city counts toward the scores. Search
demand weights the cities in this report; it is not a sales figure.
Metro leaderboard
The National 25 - who AI recommends, metro by metro
The dealer AI assistants recommend most in each of the nation's 25 biggest metros, measured
with identical non-branded Find / Buy / Service questions in each metro's anchor city.
#
Metro
Dealer city
AI leader
Share of voice
AI visibility
Named first
Google
Yelp
1
New York
Brooklyn, NY
Kings INFINITI
27%
74%
59%
4.5★
3.2★
2
Los Angeles
Glendale, CA
Glendale INFINITI
27%
83%
57%
4.6★
3.9★
3
Chicago
Chicago, IL
INFINITI of Chicago
23%*
75%
43%
4.4★
-
4
Dallas-Fort Worth
Grapevine, TX
Grubbs INFINITI
31%
78%
11%
4.5★
2.8★
5
Houston
Houston, TX
Southwest INFINITI
27%
76%
36%
4.7★
3.0★
6
Atlanta
Atlanta, GA
Nalley INFINITI of Atlanta
28%
81%
51%
4.5★
-
7
Washington DC
Bethesda, MD
Jim Coleman Infiniti
52%
86%
43%
4.4★
3.1★
8
Miami
West Park, FL
Taverna INFINITI North Miami
30%
75%
28%
4.8★
-
9
Philadelphia
Maple Shade, NJ
Holman INFINITI
28%
76%
15%
4.6★
3.7★
10
Phoenix
Mesa, AZ
Coulter INFINITI
31%
75%
33%
4.6★
3.7★
11
Boston
Norwood, MA
INFINITI of Norwood
39%
97%
54%
4.7★
2.9★
12
Riverside
Ontario, CA
INFINITI of Ontario
53%
72%
72%
4.7★
4.4★
13
San Francisco Bay Area
Dublin, CA
Dublin INFINITI
24%*
60%
28%
4.5★
4.6★
14
Detroit
Novi, MI
LaFontaine INFINITI Novi
40%
90%
60%
4.3★
-
15
Seattle
Fife, WA
INFINITI of Tacoma at Fife
36%
91%
31%
4.8★
3.3★
16
Minneapolis-St. Paul
Bloomington, MN
Luther INFINITI of Bloomington
50%*
96%
55%
4.5★
4.6★
17
Tampa
Tampa, FL
INFINITI Of Tampa
42%
85%
62%
4.6★
3.2★
18
San Diego
San Diego, CA
Infiniti of Kearny Mesa
40%
93%
84%
4.6★
3.9★
19
Denver
Aurora, CO
INFINITI of Denver
38%
98%
86%
4.6★
3.3★
20
Orlando
Orlando, FL
Orlando INFINITI
82%
99%
95%
4.7★
3.2★
21
Charlotte
Matthews, NC
Infiniti of Charlotte
58%
99%
65%
4.5★
2.5★
22
Baltimore
Ellicott City, MD
J.B.A. INFINITI of Ellicott City
46%
80%
74%
4.7★
2.8★
23
St. Louis
Ellisville, MO
Bommarito INFINITI
50%*
98%
24%
4.4★
3.2★
24
San Antonio
San Antonio, TX
Grubbs INFINITI of San Antonio
51%
88%
87%
4.5★
2.6★
25
Austin
Georgetown, TX
Georgetown INFINITI
52%
89%
38%
4.7★
4.3★
A share marked * is a near-tie: the runner-up's share is within 1 point, and the ranking follows the unrounded scores. In 4 of the 25 metros the lead is this close. Bars are scaled to the top share in this table (82%).
How to read this. Share of voice: of every time AI named
a dealer in this metro, how often it named this one. AI
visibility: how often AI names the dealer at all. Named first: how often it is the very first
dealer named - kept separate from visibility, as always. Bars are scaled to a 50% share.
Regional leaderboard
The regional leaderboard
Who AI recommends most across the region. Share of voice is the headline:
out of every time AI named a dealer, how often it named this one.
AI visibility is how often AI names the dealer at all, and
named first is how often it is the very first dealer named - a dealer can be
named often yet rarely first, so we keep these separate. Cities with more shopper demand count
for more.
Winning patterns
The winners are not who you'd expect
The two things dealers invest in as reputation - store size and Google rating - do not
separate the AI leaders from the field. Most metros are led by a store that is not the biggest
in its market, winning under its own local name.
Where AI's winners rank by store size. Every metro's
dealers, ranked by Google review count; the groups below show where each metro's AI leader
falls in that size order.
Dealer scorecard
Dealer ranking scorecard
Read each grade cell as two numbers: a bold 0-100 grade, and in grey the share of voice it
comes from. The grade is relative - the region's strongest dealer scores 100 and every other
dealer is measured against it. Find, Buy and Service are graded on their own and count equally
toward the Weighted overall. "Weighted" means busier cities count for more: each city's result
is scaled by its monthly search demand before the cities are combined, so how a dealer does
where the shoppers are matters most.
AI sources
Top Sources
The websites AI cited most when answering shopper questions across the region - each shown
as its share of all the citations AI made. Getting listed and well-reviewed on the sources that
rank highest here is how a dealer gets into AI answers.
AI sources
What AI reads, nationally
Store size and ratings do not decide who AI recommends. The clearest national pattern is
what AI reads: the same few sources appear in metro after metro. Each website is shown as its
share of all the citations AI made across the 25 measured metros. Getting listed and
well-reviewed on the sources that rank highest here is how a dealer gets into AI answers.
Market opportunity
Most metros are still up for grabs
The small number next to each metro is the leader's share of voice divided
by the runner-up's - 1.0x means the leader and runner-up are tied.
Contested - the runner-up is within striking distanceHeld - the leader is comfortably aheadBubble size = market size (monthly searches)
Leader's share of voice
Of every time AI named a dealer in that metro, the percentage that went to the metro's
#1 dealer.
Runner-up's share of voice
The same measure for the #2 dealer. The closer the two shares, the closer the race;
a leader can never sit below the dashed line, only above it.
Share of voice = a dealer's AI mentions ÷ all dealers' AI mentions in its metro
Striking distance = the runner-up holds at least the leader's share ÷ 1.2
Market opportunity
Share of Voice vs Share of Demand
This chart plots each dealer's Share of Voice (up)
against its Share of Demand (across). The dashed line is break-even, where the
two are equal. Below it, a dealer's Share of Demand is larger than its Share of Voice - the
clearest gaps to close. Bubbles are sized by Google review count.
At or above its opportunityBelow its opportunity (a gap)Bubble size = Google review count
Share of Voice
When AI assistants recommend dealers in this region, the percentage of those
recommendations that go to this dealer.
Share of Demand
This dealer's slice of the region's shoppers, based on distance: each town's shoppers
count toward the stores nearest them, and busier towns count for more.
Share of voice = a dealer's AI mentions ÷ all dealers' AI mentions
Share of demand = a dealer's nearby demand ÷ all dealers' nearby demand
Regional insights
Regional Insights
These patterns stand out when the region's answers are read together. Each one is
computed from the measured runs behind this report.
National insights
National insights
Beyond the headline story, these patterns stand out when all the metros are read together.
Each one is computed from the measured runs - per-metro results are directional, but these
cross-metro patterns rest on the full national sample.
Recommended actions
What To Do
The patterns in this report are national, but the actions they point to are local - and none
of them requires being the biggest store in the market. Five places to start, each grounded in
what this measurement found.
Methodology
Methodology
We asked non-dealer branded questions - where to find, buy, and service an Infiniti - city by city across each of America's 25 biggest metro areas, and recorded which dealerships each AI assistant named and in what order. Every Infiniti dealership in the metro's measured footprint is included, and dealers are never named in the questions, so every dealer is measured the same way. Each city's results are weighted by its real search demand, and every metro gets the identical question set, which is what makes the cross-metro patterns comparable.
Read each metro's result as one measurement in time. AI answers vary run to run, and in a closely contested metro the top spots can trade places between measurements. The national patterns, aggregated across all the metros, are the robust layer of this report. Share of voice, visibility, and named-first are always reported separately. A dealer counts as part of a dealer group only when the group's name is in the dealership's own name, so a store a group owns but brands locally counts as local. Review counts decide which dealers we measure; they never enter the score. Metro population figures are US Census Bureau estimates; search demand is Google search volume; dealer ratings are Google Business Profile, DealerRater, and Yelp.
Related reports
Related Reports
The national report this regional report belongs to, and sibling regions as they publish.
Regional reports
Regional Reports
Metro-level reports, each ranking the dealers AI
recommends across that metro, city by city.
Next step · For your dealership
Custom Dealer Reports
This regional report shows how AI sees the whole market. A Custom
Dealer Report goes deeper on one dealership: yours.
This national report shows how AI sees dealers across
America's biggest metros. A Custom Dealer Report goes deeper on one dealership: yours.
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reports how often AI names you versus each competitor, scores your Find, Buy, and Service
visibility, verifies your marketplace presence, and ranks what to fix by effort and impact.
How often AI names each dealer across this month's shopping prompts
Your Dealership
54%
Competitor A
41%
Competitor B
33%
Competitor C
27%
FIND
72/100
BUY
41/100
SERVICE
58/100
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{"metros":[{"rank":1,"metro":"New York","leader":"Kings INFINITI","searches":27440,"lat":40.71,"lng":-74.01},{"rank":2,"metro":"Los Angeles","leader":"Glendale INFINITI","searches":5570,"lat":34.05,"lng":-118.24},{"rank":3,"metro":"Chicago","leader":"INFINITI of Chicago","searches":5440,"lat":41.88,"lng":-87.63},{"rank":4,"metro":"Dallas-Fort Worth","leader":"Grubbs INFINITI","searches":7280,"lat":32.78,"lng":-96.8},{"rank":5,"metro":"Houston","leader":"Southwest INFINITI","searches":8420,"lat":29.76,"lng":-95.37},{"rank":6,"metro":"Atlanta","leader":"Nalley INFINITI of Atlanta","searches":3850,"lat":33.75,"lng":-84.39},{"rank":7,"metro":"Washington DC","leader":"Jim Coleman Infiniti","searches":1740,"lat":38.91,"lng":-77.04},{"rank":8,"metro":"Miami","leader":"Taverna INFINITI North Miami","searches":6020,"lat":25.77,"lng":-80.19},{"rank":9,"metro":"Philadelphia","leader":"Holman INFINITI","searches":3470,"lat":39.95,"lng":-75.17},{"rank":10,"metro":"Phoenix","leader":"Coulter INFINITI","searches":2740,"lat":33.45,"lng":-112.07},{"rank":11,"metro":"Boston","leader":"INFINITI of Norwood","searches":1610,"lat":42.36,"lng":-71.06},{"rank":12,"metro":"Riverside","leader":"INFINITI of Ontario","searches":1180,"lat":33.95,"lng":-117.4},{"rank":13,"metro":"San Francisco Bay Area","leader":"Dublin INFINITI","searches":2160,"lat":37.77,"lng":-122.42},{"rank":14,"metro":"Detroit","leader":"LaFontaine INFINITI Novi","searches":1240,"lat":42.33,"lng":-83.05},{"rank":15,"metro":"Seattle","leader":"INFINITI of Tacoma at Fife","searches":1530,"lat":47.61,"lng":-122.33},{"rank":16,"metro":"Minneapolis-St. Paul","leader":"Luther INFINITI of Bloomington","searches":2100,"lat":44.98,"lng":-93.27},{"rank":17,"metro":"Tampa","leader":"INFINITI Of Tampa","searches":3010,"lat":27.95,"lng":-82.46},{"rank":18,"metro":"San Diego","leader":"Infiniti of Kearny Mesa","searches":1990,"lat":32.72,"lng":-117.16},{"rank":19,"metro":"Denver","leader":"INFINITI of Denver","searches":2650,"lat":39.74,"lng":-104.99},{"rank":20,"metro":"Orlando","leader":"Orlando INFINITI","searches":2470,"lat":28.54,"lng":-81.38},{"rank":21,"metro":"Charlotte","leader":"Infiniti of Charlotte","searches":2360,"lat":35.23,"lng":-80.84},{"rank":22,"metro":"Baltimore","leader":"J.B.A. INFINITI of Ellicott City","searches":1850,"lat":39.29,"lng":-76.61},{"rank":23,"metro":"St. Louis","leader":"Bommarito INFINITI","searches":1570,"lat":38.63,"lng":-90.2},{"rank":24,"metro":"San Antonio","leader":"Grubbs INFINITI of San Antonio","searches":2630,"lat":29.42,"lng":-98.49},{"rank":25,"metro":"Austin","leader":"Georgetown INFINITI","searches":2830,"lat":30.27,"lng":-97.74}]}
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INFINITI","group":null,"sov":0.5219,"visibility":0.8903,"first_rate":0.3803,"google":4.7,"dealerrater":null,"yelp":4.3}]
[{"title":"Different dealers win sales and service","html":"In <strong>7 of 25</strong> metros, the dealer AI recommends for service is not the dealer it recommends for buying. In Dallas-Fort Worth, <strong>Grubbs INFINITI</strong> wins the purchase questions while <strong>Crest INFINITI</strong> wins service."},{"title":"Yelp is a weak spot for some leaders","html":"<strong>5 of the 21</strong> metro leaders with a Yelp listing carry a rating below 3 stars. Yelp is a major review source for AI answers, so the gap matters."},{"title":"DealerRater ratings vary far more than Google ratings","html":"The metro leaders are tied on Google, but on DealerRater - a review site AI reads in nearly every measured metro - their ratings run from <strong>1.6★ to 4.9★</strong>. The widest gap: Taverna INFINITI North Miami in Miami holds 1.6★ on DealerRater against 4.8★ on Google."}]
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{"pattern_title":"The biggest store does not always win","pattern_html":"In 13 of 25 metros, the dealer AI recommends most is not the metro's biggest store by Google review count. The most extreme example: Kings INFINITI leads New York while ranking #6 of 12 stores by review count.","fine_html":"","buckets":[{"count":12,"title":"The metro's biggest store wins","sub":"size predicted the winner","items":[{"metro":"Orlando","pos":"#1 of 2"},{"metro":"Charlotte","pos":"#1 of 2"},{"metro":"San Antonio","pos":"#1 of 2"},{"metro":"Detroit","pos":"#1 of 3"},{"metro":"Seattle","pos":"#1 of 3"},{"metro":"Tampa","pos":"#1 of 3"},{"metro":"San Diego","pos":"#1 of 3"},{"metro":"Denver","pos":"#1 of 3"},{"metro":"Baltimore","pos":"#1 of 3"},{"metro":"Dallas-Fort Worth","pos":"#1 of 4"},{"metro":"Houston","pos":"#1 of 4"},{"metro":"Miami","pos":"#1 of 5"}]},{"count":6,"title":"A top-half store wins","sub":"big, but not the biggest","items":[{"metro":"Riverside","pos":"#2 of 3"},{"metro":"Boston","pos":"#3 of 5"},{"metro":"New York","pos":"#6 of 12"},{"metro":"Atlanta","pos":"#2 of 5"},{"metro":"San Francisco Bay Area","pos":"#2 of 5"},{"metro":"Los Angeles","pos":"#3 of 8"}]},{"count":2,"title":"A bottom-half store wins","sub":"the winner is a smaller store","items":[{"metro":"Chicago","pos":"#6 of 8"},{"metro":"Philadelphia","pos":"#4 of 6"}]},{"count":5,"title":"The smallest store measured wins","sub":"dead last in size - and still the AI leader","items":[{"metro":"Washington DC","pos":"#2 of 2"},{"metro":"Phoenix","pos":"#4 of 4"},{"metro":"Minneapolis-St. Paul","pos":"#2 of 2"},{"metro":"St. Louis","pos":"#2 of 2"},{"metro":"Austin","pos":"#2 of 2"}]}]}
[{"value":"52%","label":"of metros: the biggest store (by review count) is not the AI leader"},{"value":"68%","label":"of leaders do not hold their metro's highest Google rating"},{"value":"100%","label":"of leaders carry their own local name, not a national group brand"},{"value":"28%","label":"of leaders are based in the metro's busiest shopping city"}]
[]
{"groups":[{"key":"contested","count":17,"title":"Contested races","sub":"the runner-up is within striking distance","items":[{"metro":"Minneapolis-St. Paul","ratio":1.01},{"metro":"St. Louis","ratio":1.01},{"metro":"Chicago","ratio":1.02},{"metro":"San Francisco Bay Area","ratio":1.02},{"metro":"Baltimore","ratio":1.02},{"metro":"San Antonio","ratio":1.05},{"metro":"Philadelphia","ratio":1.05},{"metro":"Houston","ratio":1.06},{"metro":"Dallas-Fort Worth","ratio":1.07},{"metro":"Boston","ratio":1.08},{"metro":"Austin","ratio":1.09},{"metro":"Washington DC","ratio":1.1},{"metro":"Seattle","ratio":1.11},{"metro":"Detroit","ratio":1.13},{"metro":"Phoenix","ratio":1.14},{"metro":"Denver","ratio":1.17},{"metro":"Los Angeles","ratio":1.19}]},{"key":"clear","count":7,"title":"Clear leads","sub":"comfortably ahead, but not out of reach","items":[{"metro":"New York","ratio":1.21},{"metro":"Tampa","ratio":1.22},{"metro":"San Diego","ratio":1.28},{"metro":"Atlanta","ratio":1.3},{"metro":"Charlotte","ratio":1.36},{"metro":"Miami","ratio":1.4},{"metro":"Riverside","ratio":1.89}]},{"key":"dominant","count":1,"title":"Dominant leads","sub":"the leader holds at least 2x the runner-up's share","items":[{"metro":"Orlando","ratio":4.49}]}],"scatter":[{"metro":"New York","full":"New York","dealer":"Kings INFINITI","leader":0.267,"runner":0.2215,"searches":27440,"status":"held"},{"metro":"Los Angeles","full":"Los Angeles","dealer":"Glendale INFINITI","leader":0.2706,"runner":0.2274,"searches":5570,"status":"open"},{"metro":"Chicago","full":"Chicago","dealer":"INFINITI of Chicago","leader":0.2281,"runner":0.2243,"searches":5440,"status":"open"},{"metro":"Dallas","full":"Dallas-Fort Worth","dealer":"Grubbs INFINITI","leader":0.3063,"runner":0.2876,"searches":7280,"status":"open"},{"metro":"Houston","full":"Houston","dealer":"Southwest INFINITI","leader":0.269,"runner":0.2529,"searches":8420,"status":"open"},{"metro":"Atlanta","full":"Atlanta","dealer":"Nalley INFINITI of Atlanta","leader":0.2751,"runner":0.2112,"searches":3850,"status":"held"},{"metro":"Washington DC","full":"Washington DC","dealer":"Jim Coleman Infiniti","leader":0.5242,"runner":0.4758,"searches":1740,"status":"open"},{"metro":"Miami","full":"Miami","dealer":"Taverna INFINITI North Miami","leader":0.2987,"runner":0.213,"searches":6020,"status":"held"},{"metro":"Philadelphia","full":"Philadelphia","dealer":"Holman INFINITI","leader":0.2758,"runner":0.2616,"searches":3470,"status":"open"},{"metro":"Phoenix","full":"Phoenix","dealer":"Coulter INFINITI","leader":0.308,"runner":0.2691,"searches":2740,"status":"open"},{"metro":"Boston","full":"Boston","dealer":"INFINITI of Norwood","leader":0.3941,"runner":0.3649,"searches":1610,"status":"open"},{"metro":"Riverside","full":"Riverside","dealer":"INFINITI of Ontario","leader":0.5287,"runner":0.2794,"searches":1180,"status":"held"},{"metro":"San Francisco Bay Area","full":"San Francisco Bay Area","dealer":"Dublin INFINITI","leader":0.2414,"runner":0.2358,"searches":2160,"status":"open"},{"metro":"Detroit","full":"Detroit","dealer":"LaFontaine INFINITI Novi","leader":0.4016,"runner":0.355,"searches":1240,"status":"open"},{"metro":"Seattle","full":"Seattle","dealer":"INFINITI of Tacoma at Fife","leader":0.3622,"runner":0.3268,"searches":1530,"status":"open"},{"metro":"Minneapolis","full":"Minneapolis-St. Paul","dealer":"Luther INFINITI of Bloomington","leader":0.5015,"runner":0.4985,"searches":2100,"status":"open"},{"metro":"Tampa","full":"Tampa","dealer":"INFINITI Of Tampa","leader":0.4241,"runner":0.3485,"searches":3010,"status":"held"},{"metro":"San Diego","full":"San Diego","dealer":"Infiniti of Kearny Mesa","leader":0.3986,"runner":0.3103,"searches":1990,"status":"held"},{"metro":"Denver","full":"Denver","dealer":"INFINITI of Denver","leader":0.384,"runner":0.3273,"searches":2650,"status":"open"},{"metro":"Orlando","full":"Orlando","dealer":"Orlando INFINITI","leader":0.8177,"runner":0.1823,"searches":2470,"status":"held"},{"metro":"Charlotte","full":"Charlotte","dealer":"Infiniti of Charlotte","leader":0.5763,"runner":0.4237,"searches":2360,"status":"held"},{"metro":"Baltimore","full":"Baltimore","dealer":"J.B.A. INFINITI of Ellicott City","leader":0.4577,"runner":0.4467,"searches":1850,"status":"open"},{"metro":"St. Louis","full":"St. Louis","dealer":"Bommarito INFINITI","leader":0.5022,"runner":0.4978,"searches":1570,"status":"open"},{"metro":"San Antonio","full":"San Antonio","dealer":"Grubbs INFINITI of San Antonio","leader":0.5127,"runner":0.4873,"searches":2630,"status":"open"},{"metro":"Austin","full":"Austin","dealer":"Georgetown INFINITI","leader":0.5219,"runner":0.4781,"searches":2830,"status":"open"}],"intro_html":"Today's leaderboard can still change. In 17 of 25 metros the runner-up is within striking distance of the leader, and only 1 leader holds a dominant share. The groups below sort the metros by the size of the leader's margin.","scatter_head_html":"<strong>How close every race is.</strong> Each bubble is one metro, sized by market size. Up: the share of voice the leading dealer holds. Across: the share the runner-up holds. On the dashed line, the leader and runner-up hold equal shares. The tinted zone just above it is striking distance; the higher a bubble sits above the line, the larger the leader's margin. 6 of the 10 biggest markets are in the striking-distance zone.","callout_title":"Most answers do not put the leader first","callout_html":"Metro leaders are named in 85% of answers but are the first dealer named in only 52%. How often AI names a dealer and how early it names them are separate measurements, and this report keeps them separate."}
Strengthen your profiles on the sites AI reads most
infinitiusa.com, cars.com, dealerrater.com are among the ten most-cited sources in at least 80% of the metros we measured. Strengthen those first: keep your Google Business Profile complete and actively managed, claim your DealerRater page and respond to its reviews, and take part in the local discussions where shoppers ask about dealers. Then add the review sites AI cites in your own market (the source table above shows the national picture).
Work on service visibility separately
In 7 of 25 metros, the dealer AI recommends for service is not the dealer it recommends for buying. Winning the sales conversation does not carry over. Service needs its own footprint: service pages on your website, service reviews, and service questions answered on the same sites.
Publish content only your dealership can offer
Leaders and the field are tied on Google ratings (4.6★ to 4.6★), so generic claims about quality do not separate anyone. Give the sites AI reads specific, factual material to cite: your actual inventory, real customer reviews, and the services your store offers - and keep it current.
Know where you stand
Every metro here was measured with the same non-branded questions real shoppers ask, and 17 of 25 metros are a contested race. You cannot aim any of the steps above without knowing your own position: which questions you win, which you lose, and to whom. That is what a dealer-level measurement shows.
Claim and work your Yelp listing
5 of the 21 leading dealers we could rate score below 3.0 on Yelp, while those same dealers average 4.6★ on Google. AI assistants read both. Claim the listing, reply to the reviews already there, keep your hours and services current, and ask satisfied customers to post where shoppers are already looking.
Edmunds, AutoTrader and KBB are cited in every measured metro, but they sit well below the dealers' own sites and local sources - Edmunds peaks at #7 (Boston); AutoTrader peaks at #5 (San Antonio); KBB peaks at #5 (Philadelphia).
