AI Visibility · Regional Scoreboard

Kia AI Visibility Chicago Metro

Kia dealers across Chicago

Regional report · 7 sub-markets
AI
VISIBILITY
Find Buy Service
Prepared August 2026Prepared by CarGenius
Overview

Executive summary

We measured how often AI assistants (ChatGPT, Google AI Mode, and Google AI Overview) name each of the region's 23 Kia dealers when shoppers ask where to find, buy, and service - city by city. Here is who is winning AI visibility today, and where the gaps are.

Berwyn Kia leads with 15% share of voice (of every time AI named a Kia dealer in the region) and is named in 74% of all answers. Napleton's Kia of Elmhurst and Evergreen Kia follow. The clearest gap is Berman Kia, which AI names less often than its nearby shopper demand would suggest.

How to read this report. This draws on answers from ChatGPT, Google AI Mode, and Google AI Overview. Dealers are never named in the questions, so every dealer is measured the same way. Cities are not counted equally: each city counts toward the regional score in proportion to how much Kia shopping happens there - measured by its monthly search demand - so a strong showing in high-demand markets like Chicago and Naperville moves a dealer's regional standing much more than the same showing in a small one. Every city's own results appear in the sub-market table below. The full method is at the end of this report.

The regional leaderboard

Who AI recommends most across the region. Share of voice: of every time AI named a Kia dealer in the region, how often it named this one. AI visibility: how often AI names the dealer at all. Named first: how often it is the very first dealer named.

  1. Berwyn Kia - 15% share of voice, named in 74% of answers, named first 59% of the time; strongest sub-market: Chicago.
  2. Napleton's Kia of Elmhurst - 12% share of voice, named in 57% of answers, named first 3% of the time; strongest sub-market: Naperville.
  3. Evergreen Kia - 11% share of voice, named in 53% of answers, named first 20% of the time; strongest sub-market: Chicago.
  4. Schaumburg Kia - 10% share of voice, named in 51% of answers, named first 12% of the time; strongest sub-market: Elgin.
  5. Berman Kia - 7% share of voice, named in 36% of answers, named first 6% of the time; strongest sub-market: Chicago.
  6. Gerald Kia of Naperville - 6% share of voice, named in 22% of answers, named first 4% of the time; strongest sub-market: Aurora.
  7. International Kia of Orland - 6% share of voice, named in 28% of answers, named first 5% of the time; strongest sub-market: Joliet.
  8. Willowbrook Kia - 6% share of voice, named in 25% of answers, named first 0% of the time; strongest sub-market: Naperville.
  9. Napleton's River Oaks Kia - 5% share of voice, named in 26% of answers, named first 0% of the time; strongest sub-market: Hammond.
  10. Gerald Kia of North Aurora - 5% share of voice, named in 23% of answers, named first 32% of the time; strongest sub-market: Aurora.
  11. McGrath Kia of Highland Park - 3% share of voice, named in 18% of answers, named first 0% of the time; strongest sub-market: Waukegan.
  12. World Kia Joliet - 3% share of voice, named in 11% of answers, named first 13% of the time; strongest sub-market: Joliet.
  13. Gerald Kia of Matteson - 2% share of voice, named in 12% of answers, named first 42% of the time; strongest sub-market: Joliet.
  14. McGrath Arlington Kia - 2% share of voice, named in 13% of answers, named first 0% of the time; strongest sub-market: Elgin.
  15. Elgin Kia - 2% share of voice, named in 7% of answers, named first 11% of the time; strongest sub-market: Elgin.
  16. McGrath Kia of St. Charles - 2% share of voice, named in 5% of answers, named first 8% of the time; strongest sub-market: Elgin.
  17. Classic Kia - 1% share of voice, named in 8% of answers, named first 60% of the time; strongest sub-market: Waukegan.
  18. Castle Kia McHenry - 1% share of voice, named in 7% of answers, named first 4% of the time; strongest sub-market: Waukegan.
  19. Southlake Kia - 1% share of voice, named in 1% of answers, named first 19% of the time; strongest sub-market: Hammond.
  20. Thomas KIA of Highland - 1% share of voice, named in 1% of answers, named first 86% of the time; strongest sub-market: Hammond.

Who leads each sub-market, and where

  • Chicago (population 2,664,452, 30,500 searches per month) - AI names Berwyn Kia most.
  • Naperville (population 147,100, 1,590 searches per month) - AI names Gerald Kia of Naperville most.
  • Joliet (population 147,861, 1,400 searches per month) - AI names World Kia Joliet most.
  • Aurora (population 200,661, 1,370 searches per month) - AI names Gerald Kia of North Aurora most.
  • Elgin (population 112,111, 970 searches per month) - AI names Elgin Kia most.
  • Hammond (population 77,614, 670 searches per month) - AI names Napleton's River Oaks Kia most.
  • Waukegan (population 88,475, 520 searches per month) - AI names Classic Kia most.

Bubble area is proportional to monthly search demand; the number keys each sub-market to the table. Small dots mark the tracked dealers' locations. Map © OpenStreetMap contributors.

What the region is searching for

  • Kia K5 - 7,840 searches per month
  • Kia Telluride - 6,610 searches per month
  • Kia Sportage - 4,380 searches per month
  • Kia Carnival - 4,380 searches per month
  • Kia Sorento - 3,570 searches per month
  • Kia K4 - 3,510 searches per month
  • Kia Seltos - 2,330 searches per month
  • Kia EV6 - 1,580 searches per month
  • Kia Niro - 1,530 searches per month
  • Kia EV9 - 1,290 searches per month

Top Sources

The websites AI cited most when answering shopper questions across the region, as a share of all citations:

  • caredge.com - 9.5% of citations
  • dealerrater.com - 9.0% of citations
  • carfax.com - 6.1% of citations
  • cars.com - 6.0% of citations
  • geraldkianaperville.com - 4.2% of citations
  • worldkiajoliet.com - 3.8% of citations
  • geraldkianorthaurora.com - 3.8% of citations
  • kbb.com - 3.8% of citations
  • reddit.com - 3.3% of citations
  • wagelginkia.com - 3.3% of citations
  • cargurus.com - 2.9% of citations
  • napletonkia.com - 2.8% of citations

Regional Insights

AI gives shoppers a short list of 3 to 4 dealers. AI answers with actual dealership names 99.7% of the time and names only 3 to 4 dealers per answer. A dealer not on that list loses the shopper to one that is.

The most Google reviews does not mean the most AI recommendations. World Kia Joliet has the region's most Google reviews (9,607) yet ranks 12th of 23 on this leaderboard, while Evergreen Kia (3,887 reviews) ranks 3rd.

Dealer ratings run far lower on Yelp than on Google. The tracked dealers average 4.5 stars on Google but only 2.3 on Yelp, and 17 of 20 score below 3.0 there. Yelp is one of AI's cited sources in this report, so a weak Yelp profile feeds directly into what AI reads.

Chicago holds most of the demand - and no dealer has a firm lead. Chicago and Naperville together hold 87% of the region's shopping demand, yet in Chicago, the busiest market, the most-recommended dealer (Berwyn Kia) takes only 17% of AI's dealer mentions. Each of the 7 local areas has a different dealer that AI names most.

Regional footprint

Who leads each sub-market, and where

The dealer AI names most in each sub-market. Each sub-market is measured at its anchor city - shown with its population - chosen to represent that part of the region; the anchors together span the metro's major population centers. On the map, each anchor's bubble is sized by its monthly shopper search demand, so larger circles are the markets with more search activity.

National footprint

The 25 metros, coast to coast

Each bubble is one of America's 25 biggest metro areas, sized by monthly shopper search demand in its anchor city and numbered by metro rank. The table that follows names the dealer AI recommends most in each.

Market demand

Where the nation shops

Monthly brand and model searches in each metro's anchor city - the demand AI answers compete for. Search demand weights and sizes the markets in this report; it is not a sales figure.

Market demand

What the region is searching for

How many shoppers near the region search for each model every month. This is the demand AI answers compete for, and it sets how much each city counts toward the scores. Search demand weights the cities in this report; it is not a sales figure.

Metro leaderboard

The National 25 - who AI recommends, metro by metro

The dealer AI assistants recommend most in each of the nation's 25 biggest metros, measured with identical non-branded Find / Buy / Service questions in each metro's anchor city.

How to read this. Share of voice: of every time AI named a dealer in this metro, how often it named this one. AI visibility: how often AI names the dealer at all. Named first: how often it is the very first dealer named - kept separate from visibility, as always. Bars are scaled to a 50% share.

Regional leaderboard

The regional leaderboard

Who AI recommends most across the region. Share of voice is the headline: out of every time AI named a dealer, how often it named this one. AI visibility is how often AI names the dealer at all, and named first is how often it is the very first dealer named - a dealer can be named often yet rarely first, so we keep these separate. Cities with more shopper demand count for more.

#DealerStrongest sub-marketAI visibilityShare of voiceNamed first
1Berwyn KiaChicago74%
15%
59%
2Napleton's Kia of ElmhurstNaperville57%
12%
3%
3Evergreen KiaChicago53%
11%
20%
4Schaumburg KiaElgin51%
10%
12%
5Berman KiaChicago36%
7%
6%
6Gerald Kia of NapervilleAurora22%
6%
4%
7International Kia of OrlandJoliet28%
6%
5%
8Willowbrook KiaNaperville25%
6%
0%
9Napleton's River Oaks KiaHammond26%
5%
0%
10Gerald Kia of North AuroraAurora23%
5%
32%
11McGrath Kia of Highland ParkWaukegan18%
3%
0%
12World Kia JolietJoliet11%
3%
13%
13Gerald Kia of MattesonJoliet12%
2%
42%
14McGrath Arlington KiaElgin13%
2%
0%
15Elgin KiaElgin7%
2%
11%
16McGrath Kia of St. CharlesElgin5%
2%
8%
17Classic KiaWaukegan8%
1%
60%
18Castle Kia McHenryWaukegan7%
1%
4%
19Southlake KiaHammond1%
1%
19%
20Thomas KIA of HighlandHammond1%
1%
86%
Showing the top 20 of the 23 dealers measured; every dealer is measured and scored the same way.
Winning patterns

The winners are not who you'd expect

The two things dealers invest in as reputation - store size and Google rating - do not separate the AI leaders from the field. Most metros are led by a store that is not the biggest in its market, winning under its own local name.

Where AI's winners rank by store size. Every metro's dealers, ranked by Google review count; the groups below show where each metro's AI leader falls in that size order.

Dealer scorecard

Dealer ranking scorecard

Read each grade cell as two numbers: a bold 0-100 grade, and in grey the share of voice it comes from. The grade is relative - the region's strongest dealer scores 100 and every other dealer is measured against it. Find, Buy and Service are graded on their own and count equally toward the Weighted overall. "Weighted" means busier cities count for more: each city's result is scaled by its monthly search demand before the cities are combined, so how a dealer does where the shoppers are matters most.

AI sources

Top Sources

The websites AI cited most when answering shopper questions across the region - each shown as its share of all the citations AI made. Getting listed and well-reviewed on the sources that rank highest here is how a dealer gets into AI answers.

AI sources

What AI reads, nationally

Store size and ratings do not decide who AI recommends. The clearest national pattern is what AI reads: the same few sources appear in metro after metro. Each website is shown as its share of all the citations AI made across the 25 measured metros. Getting listed and well-reviewed on the sources that rank highest here is how a dealer gets into AI answers.

Market opportunity

Most metros are still up for grabs

The small number next to each metro is the leader's share of voice divided by the runner-up's - 1.0x means the leader and runner-up are tied.

Contested - the runner-up is within striking distance Held - the leader is comfortably ahead Bubble size = market size (monthly searches)

Leader's share of voice

Of every time AI named a dealer in that metro, the percentage that went to the metro's #1 dealer.

Runner-up's share of voice

The same measure for the #2 dealer. The closer the two shares, the closer the race; a leader can never sit below the dashed line, only above it.

Share of voice = a dealer's AI mentions ÷ all dealers' AI mentions in its metro
Striking distance = the runner-up holds at least the leader's share ÷ 1.2
Market opportunity

Share of Voice vs Share of Demand

This chart plots each dealer's Share of Voice (up) against its Share of Demand (across). The dashed line is break-even, where the two are equal. Below it, a dealer's Share of Demand is larger than its Share of Voice - the clearest gaps to close. Bubbles are sized by Google review count.

At or above its opportunity Below its opportunity (a gap) Bubble size = Google review count

Share of Voice

When AI assistants recommend dealers in this region, the percentage of those recommendations that go to this dealer.

Share of Demand

This dealer's slice of the region's shoppers, based on distance: each town's shoppers count toward the stores nearest them, and busier towns count for more.

Share of voice = a dealer's AI mentions ÷ all dealers' AI mentions
Share of demand = a dealer's nearby demand ÷ all dealers' nearby demand
Regional insights

Regional Insights

These patterns stand out when the region's answers are read together. Each one is computed from the measured runs behind this report.

National insights

National insights

Beyond the headline story, these patterns stand out when all the metros are read together. Each one is computed from the measured runs - per-metro results are directional, but these cross-metro patterns rest on the full national sample.

Recommended actions

What To Do

The patterns in this report are national, but the actions they point to are local - and none of them requires being the biggest store in the market. Five places to start, each grounded in what this measurement found.

Methodology

Methodology

We asked non-dealer branded questions - for example "best Kia dealer near [city]", "Kia K5 inventory near [city]", and "where to service a Kia near [city]" - against ChatGPT, Google AI Mode, and Google AI Overview, city by city, and recorded which dealers each answer named and in what order. Dealers are never named in the questions, so every dealer in the region is measured the same way and the leaderboard reflects who AI brings up on its own. Search demand comes from Google search volume for in-market shopping terms by model and city; it weights each city and is not a sales figure. Every confirmed Kia dealership in the region's measured footprint is tracked and scored - 23 dealers in this report. The leaderboard and scorecard tables show the top 20 by share of voice.

Position is reported only as "named first". How often AI names a dealer and how early it names them are separate measurements, and this report keeps them separate. Because the weighting follows measured demand, Chicago and Naperville together carry about 87% of the regional score; every city's own results are shown in the sub-market table. Search demand: Google search volume. AI visibility: live queries to ChatGPT, Google AI Mode, and Google AI Overview. Dealer ratings: Google Business Profile and Yelp.

Next step · For your dealership

Custom Dealer Reports

This regional report shows how AI sees the whole market. A Custom Dealer Report goes deeper on one dealership: yours.

This national report shows how AI sees dealers across America's biggest metros. A Custom Dealer Report goes deeper on one dealership: yours.

Every month, CarGenius runs the questions your buyers ask across the major AI engines and reports how often AI names you versus each competitor, scores your Find, Buy, and Service visibility, verifies your marketplace presence, and ranks what to fix by effort and impact.

Get a Custom Report
Custom Dealer Report · sample data

Most-mentioned dealers in your market

How often AI names each dealer across this month's shopping prompts
Your Dealership
54%
Competitor A
41%
Competitor B
33%
Competitor C
27%
FIND
72/100
BUY
41/100
SERVICE
58/100
About CarGenius

About CarGenius

CarGenius builds AI commerce infrastructure for car dealerships - so a dealership can be found, understood, and chosen when car shoppers ask AI.

Infrastructure

MCP Server

Connects your DMS, inventory, and pricing directly to AI agents in real time.

AI Search

On-Site AI

Conversational search for your own website, built for how car buyers shop.

AI Services

Expert Support

White-glove implementation and AEO reporting, like this report.

Kia
Chicago
[{"label":"Leads the region","name":"Berwyn Kia","value":"15%","value_label":" share of voice","sub":"Named in 74% of answers"},{"label":"2nd","name":"Napleton's Kia of Elmhurst","value":"12%","value_label":" share of voice","sub":"Named in 57% of answers"},{"label":"3rd","name":"Evergreen Kia","value":"11%","value_label":" share of voice","sub":"Named in 53% of answers"}]
{"submarkets":[{"n":1,"name":"Chicago","lat":41.85003,"lng":-87.65005,"demand":30500,"leader":"Berwyn Kia"},{"n":2,"name":"Naperville","lat":41.78586,"lng":-88.14729,"demand":1590,"leader":"Gerald Kia of Naperville"},{"n":3,"name":"Joliet","lat":41.52519,"lng":-88.0834,"demand":1400,"leader":"World Kia Joliet"},{"n":4,"name":"Aurora","lat":41.76058,"lng":-88.32007,"demand":1370,"leader":"Gerald Kia of North Aurora"},{"n":5,"name":"Elgin","lat":42.03725,"lng":-88.28119,"demand":970,"leader":"Elgin Kia"},{"n":6,"name":"Hammond","lat":41.58337,"lng":-87.50004,"demand":670,"leader":"Napleton's River Oaks Kia"},{"n":7,"name":"Waukegan","lat":42.36363,"lng":-87.84479,"demand":520,"leader":"Classic Kia"}],"dealers":[{"name":"World Kia Joliet","lat":41.5226143,"lng":-88.14586659999999},{"name":"Napleton's Kia of Elmhurst","lat":41.92423,"lng":-87.9640877},{"name":"Gerald Kia of North Aurora","lat":41.8011591,"lng":-88.371127},{"name":"Berwyn Kia","lat":41.8244501,"lng":-87.79951299999999},{"name":"Gerald Kia of Naperville","lat":41.765163,"lng":-88.18774859999999},{"name":"Evergreen Kia","lat":41.7260516,"lng":-87.6818298},{"name":"McGrath Arlington Kia","lat":42.1399427,"lng":-88.0113885},{"name":"Willowbrook Kia","lat":41.7540932,"lng":-87.94393459999999},{"name":"Napleton's River Oaks Kia","lat":41.582203,"lng":-87.5581902},{"name":"Berman Kia","lat":42.0032952,"lng":-87.72936179999999},{"name":"Schaumburg Kia","lat":42.051013,"lng":-88.0606457},{"name":"Southlake Kia","lat":41.4700694,"lng":-87.28513799999999},{"name":"Gerald Kia of Matteson","lat":41.5030778,"lng":-87.7464389},{"name":"Thomas KIA of Highland","lat":41.5347296,"lng":-87.470462},{"name":"Palmen Kia of Kenosha","lat":42.565489,"lng":-87.8714698},{"name":"International Kia of Orland","lat":41.6007374,"lng":-87.8349078},{"name":"Liberty Kia","lat":42.2708667,"lng":-87.9517889},{"name":"Elgin Kia","lat":42.085008599999995,"lng":-88.336444},{"name":"McGrath Kia of Highland Park","lat":42.156808399999996,"lng":-87.80576339999999},{"name":"Raymond Kia","lat":42.466846499999996,"lng":-88.0736666},{"name":"Castle Kia McHenry","lat":42.311716,"lng":-88.280406},{"name":"Classic Kia","lat":42.366386399999996,"lng":-87.877516},{"name":"McGrath Kia of St. Charles","lat":41.9204181,"lng":-88.2522563}]}
[{"n":1,"name":"Chicago","population":2664452,"searches":30500,"leader":"Berwyn Kia"},{"n":2,"name":"Naperville","population":147100,"searches":1590,"leader":"Gerald Kia of Naperville"},{"n":3,"name":"Joliet","population":147861,"searches":1400,"leader":"World Kia Joliet"},{"n":4,"name":"Aurora","population":200661,"searches":1370,"leader":"Gerald Kia of North Aurora"},{"n":5,"name":"Elgin","population":112111,"searches":970,"leader":"Elgin Kia"},{"n":6,"name":"Hammond","population":77614,"searches":670,"leader":"Napleton's River Oaks Kia"},{"n":7,"name":"Waukegan","population":88475,"searches":520,"leader":"Classic Kia"}]
[{"model":"Kia K5","searches":7840},{"model":"Kia Telluride","searches":6610},{"model":"Kia Sportage","searches":4380},{"model":"Kia Carnival","searches":4380},{"model":"Kia Sorento","searches":3570},{"model":"Kia K4","searches":3510},{"model":"Kia Seltos","searches":2330},{"model":"Kia EV6","searches":1580},{"model":"Kia Niro","searches":1530},{"model":"Kia EV9","searches":1290}]
[{"rank":1,"dealer":"Berwyn Kia","strongest":"Chicago","visibility":0.7357,"sov":0.146,"first_rate":0.5917,"near_tie":false},{"rank":2,"dealer":"Napleton's Kia of Elmhurst","strongest":"Naperville","visibility":0.5694,"sov":0.1205,"first_rate":0.0323,"near_tie":false},{"rank":3,"dealer":"Evergreen Kia","strongest":"Chicago","visibility":0.5325,"sov":0.109,"first_rate":0.2037,"near_tie":false},{"rank":4,"dealer":"Schaumburg Kia","strongest":"Elgin","visibility":0.5053,"sov":0.1031,"first_rate":0.1221,"near_tie":false},{"rank":5,"dealer":"Berman Kia","strongest":"Chicago","visibility":0.3647,"sov":0.0732,"first_rate":0.0556,"near_tie":false},{"rank":6,"dealer":"Gerald Kia of Naperville","strongest":"Aurora","visibility":0.2221,"sov":0.0579,"first_rate":0.0415,"near_tie":false},{"rank":7,"dealer":"International Kia of Orland","strongest":"Joliet","visibility":0.2764,"sov":0.0565,"first_rate":0.0506,"near_tie":false},{"rank":8,"dealer":"Willowbrook Kia","strongest":"Naperville","visibility":0.25,"sov":0.0553,"first_rate":0.001,"near_tie":false},{"rank":9,"dealer":"Napleton's River Oaks Kia","strongest":"Hammond","visibility":0.2585,"sov":0.0532,"first_rate":0.0041,"near_tie":false},{"rank":10,"dealer":"Gerald Kia of North Aurora","strongest":"Aurora","visibility":0.2298,"sov":0.0494,"first_rate":0.3249,"near_tie":false},{"rank":11,"dealer":"McGrath Kia of Highland Park","strongest":"Waukegan","visibility":0.1756,"sov":0.0309,"first_rate":0.0,"near_tie":false},{"rank":12,"dealer":"World Kia Joliet","strongest":"Joliet","visibility":0.114,"sov":0.0268,"first_rate":0.1279,"near_tie":false},{"rank":13,"dealer":"Gerald Kia of Matteson","strongest":"Joliet","visibility":0.1188,"sov":0.0233,"first_rate":0.4245,"near_tie":false},{"rank":14,"dealer":"McGrath Arlington Kia","strongest":"Elgin","visibility":0.1271,"sov":0.0213,"first_rate":0.0,"near_tie":false},{"rank":15,"dealer":"Elgin Kia","strongest":"Elgin","visibility":0.0703,"sov":0.0157,"first_rate":0.1087,"near_tie":false},{"rank":16,"dealer":"McGrath Kia of St. Charles","strongest":"Elgin","visibility":0.0534,"sov":0.0155,"first_rate":0.0836,"near_tie":false},{"rank":17,"dealer":"Classic Kia","strongest":"Waukegan","visibility":0.0751,"sov":0.0137,"first_rate":0.5982,"near_tie":false},{"rank":18,"dealer":"Castle Kia McHenry","strongest":"Waukegan","visibility":0.0677,"sov":0.0111,"first_rate":0.037,"near_tie":false},{"rank":19,"dealer":"Southlake Kia","strongest":"Hammond","visibility":0.0134,"sov":0.0055,"first_rate":0.1852,"near_tie":false},{"rank":20,"dealer":"Thomas KIA of Highland","strongest":"Hammond","visibility":0.0137,"sov":0.005,"first_rate":0.863,"near_tie":false}]
[{"rank":1,"dealer":"Berwyn Kia","overall":{"grade":100,"share":0.146},"find":{"grade":100,"share":0.1536},"buy":{"grade":100,"share":0.1465},"service":{"grade":94,"share":0.1378},"sentiment":60,"google":{"rating":4.7,"reviews":4303},"yelp":{"rating":2.7,"reviews":164}},{"rank":2,"dealer":"Napleton's Kia of Elmhurst","overall":{"grade":83,"share":0.1205},"find":{"grade":44,"share":0.0679},"buy":{"grade":100,"share":0.1466},"service":{"grade":100,"share":0.1469},"sentiment":55,"google":{"rating":4.6,"reviews":7904},"yelp":{"rating":1.8,"reviews":49}},{"rank":3,"dealer":"Evergreen Kia","overall":{"grade":75,"share":0.109},"find":{"grade":45,"share":0.0687},"buy":{"grade":87,"share":0.1274},"service":{"grade":89,"share":0.1308},"sentiment":61,"google":{"rating":4.4,"reviews":3887},"yelp":{"rating":1.9,"reviews":157}},{"rank":4,"dealer":"Schaumburg Kia","overall":{"grade":71,"share":0.1031},"find":{"grade":44,"share":0.0674},"buy":{"grade":80,"share":0.1168},"service":{"grade":85,"share":0.125},"sentiment":59,"google":{"rating":4.1,"reviews":3092},"yelp":{"rating":2.0,"reviews":292}},{"rank":5,"dealer":"Berman Kia","overall":{"grade":50,"share":0.0732},"find":{"grade":44,"share":0.0673},"buy":{"grade":48,"share":0.0709},"service":{"grade":55,"share":0.0814},"sentiment":55,"google":{"rating":4.3,"reviews":3093},"yelp":{"rating":2.0,"reviews":349}},{"rank":6,"dealer":"Gerald Kia of Naperville","overall":{"grade":40,"share":0.0579},"find":{"grade":38,"share":0.0588},"buy":{"grade":48,"share":0.0703},"service":{"grade":30,"share":0.0446},"sentiment":57,"google":{"rating":4.6,"reviews":4181},"yelp":{"rating":3.1,"reviews":177}},{"rank":7,"dealer":"International Kia of Orland","overall":{"grade":39,"share":0.0565},"find":{"grade":61,"share":0.0931},"buy":{"grade":27,"share":0.0396},"service":{"grade":25,"share":0.0369},"sentiment":57,"google":{"rating":4.5,"reviews":1734},"yelp":{"rating":2.1,"reviews":102}},{"rank":8,"dealer":"Willowbrook Kia","overall":{"grade":38,"share":0.0553},"find":{"grade":31,"share":0.0474},"buy":{"grade":30,"share":0.0433},"service":{"grade":51,"share":0.0753},"sentiment":55,"google":{"rating":4.7,"reviews":3441},"yelp":{"rating":2.9,"reviews":119}},{"rank":9,"dealer":"Napleton's River Oaks Kia","overall":{"grade":36,"share":0.0532},"find":{"grade":70,"share":0.1074},"buy":{"grade":26,"share":0.0377},"service":{"grade":10,"share":0.0145},"sentiment":57,"google":{"rating":4.7,"reviews":3398},"yelp":{"rating":2.1,"reviews":53}},{"rank":10,"dealer":"Gerald Kia of North Aurora","overall":{"grade":34,"share":0.0494},"find":{"grade":46,"share":0.0702},"buy":{"grade":22,"share":0.0319},"service":{"grade":31,"share":0.046},"sentiment":61,"google":{"rating":4.8,"reviews":4375},"yelp":{"rating":3.0,"reviews":80}},{"rank":11,"dealer":"McGrath Kia of Highland Park","overall":{"grade":21,"share":0.0309},"find":{"grade":14,"share":0.0208},"buy":{"grade":29,"share":0.0421},"service":{"grade":20,"share":0.0299},"sentiment":57,"google":{"rating":4.4,"reviews":1346},"yelp":{"rating":2.6,"reviews":48}},{"rank":12,"dealer":"World Kia Joliet","overall":{"grade":18,"share":0.0268},"find":{"grade":9,"share":0.0143},"buy":{"grade":18,"share":0.027},"service":{"grade":27,"share":0.0392},"sentiment":59,"google":{"rating":4.6,"reviews":9607},"yelp":{"rating":1.8,"reviews":337}},{"rank":13,"dealer":"Gerald Kia of Matteson","overall":{"grade":16,"share":0.0233},"find":{"grade":28,"share":0.0429},"buy":{"grade":14,"share":0.0198},"service":{"grade":5,"share":0.0072},"sentiment":59,"google":{"rating":4.5,"reviews":2553},"yelp":{"rating":1.0,"reviews":5}},{"rank":14,"dealer":"McGrath Arlington Kia","overall":{"grade":15,"share":0.0213},"find":{"grade":15,"share":0.0223},"buy":{"grade":23,"share":0.0339},"service":{"grade":5,"share":0.0077},"sentiment":54,"google":{"rating":4.3,"reviews":3450},"yelp":{"rating":1.9,"reviews":290}},{"rank":15,"dealer":"Elgin Kia","overall":{"grade":11,"share":0.0157},"find":{"grade":10,"share":0.0161},"buy":{"grade":8,"share":0.0124},"service":{"grade":13,"share":0.0185},"sentiment":57,"google":{"rating":4.2,"reviews":1404},"yelp":null},{"rank":16,"dealer":"McGrath Kia of St. Charles","overall":{"grade":11,"share":0.0155},"find":{"grade":9,"share":0.0145},"buy":{"grade":8,"share":0.0111},"service":{"grade":14,"share":0.0208},"sentiment":58,"google":{"rating":4.6,"reviews":701},"yelp":null},{"rank":17,"dealer":"Classic Kia","overall":{"grade":9,"share":0.0137},"find":{"grade":16,"share":0.0251},"buy":{"grade":2,"share":0.0035},"service":{"grade":9,"share":0.0125},"sentiment":61,"google":{"rating":4.6,"reviews":1017},"yelp":{"rating":3.9,"reviews":72}},{"rank":18,"dealer":"Castle Kia McHenry","overall":{"grade":8,"share":0.0111},"find":{"grade":15,"share":0.0233},"buy":{"grade":1,"share":0.0017},"service":{"grade":6,"share":0.0082},"sentiment":59,"google":{"rating":4.5,"reviews":1056},"yelp":{"rating":2.2,"reviews":15}},{"rank":19,"dealer":"Southlake Kia","overall":{"grade":4,"share":0.0055},"find":{"grade":3,"share":0.0051},"buy":{"grade":3,"share":0.0045},"service":{"grade":5,"share":0.007},"sentiment":61,"google":{"rating":4.8,"reviews":2720},"yelp":{"rating":2.2,"reviews":51}},{"rank":20,"dealer":"Thomas KIA of Highland","overall":{"grade":3,"share":0.005},"find":{"grade":4,"share":0.0062},"buy":{"grade":4,"share":0.0063},"service":{"grade":2,"share":0.0026},"sentiment":60,"google":{"rating":4.4,"reviews":1952},"yelp":null}]
[{"domain":"caredge.com","cls":"Corporate","share":0.0948},{"domain":"dealerrater.com","cls":"UGC","share":0.0901},{"domain":"carfax.com","cls":"UGC","share":0.0606},{"domain":"cars.com","cls":"Corporate","share":0.0602},{"domain":"geraldkianaperville.com","cls":"Other","share":0.0416},{"domain":"worldkiajoliet.com","cls":"Other","share":0.0384},{"domain":"geraldkianorthaurora.com","cls":"Corporate","share":0.0384},{"domain":"kbb.com","cls":"Corporate","share":0.0384},{"domain":"reddit.com","cls":"UGC","share":0.0334},{"domain":"wagelginkia.com","cls":"Other","share":0.0326},{"domain":"cargurus.com","cls":"Corporate","share":0.0287},{"domain":"napletonkia.com","cls":"Corporate","share":0.0276}]
[{"dealer":"Berwyn Kia","label":"Berwyn","sov":0.146,"demand_share":0.1244,"reviews":4303},{"dealer":"Napleton's Kia of Elmhurst","label":"Napleton's Elmhurst","sov":0.1205,"demand_share":0.0586,"reviews":7904},{"dealer":"Evergreen Kia","label":"Evergreen","sov":0.109,"demand_share":0.109,"reviews":3887},{"dealer":"Schaumburg Kia","label":"Schaumburg","sov":0.1031,"demand_share":0.0446,"reviews":3092},{"dealer":"Berman Kia","label":"Berman","sov":0.0732,"demand_share":0.1056,"reviews":3093},{"dealer":"Gerald Kia of Naperville","label":"Gerald Naperville","sov":0.0579,"demand_share":0.0375,"reviews":4181},{"dealer":"International Kia of Orland","label":"International Orland","sov":0.0565,"demand_share":0.0424,"reviews":1734},{"dealer":"Willowbrook Kia","label":"Willowbrook","sov":0.0553,"demand_share":0.0513,"reviews":3441},{"dealer":"Napleton's River Oaks Kia","label":"Napleton's River Oaks","sov":0.0532,"demand_share":0.0433,"reviews":3398},{"dealer":"Gerald Kia of North Aurora","label":"Gerald North Aurora","sov":0.0494,"demand_share":0.0271,"reviews":4375},{"dealer":"McGrath Kia of Highland Park","label":"McGrath Highland Park","sov":0.0309,"demand_share":0.0358,"reviews":1346},{"dealer":"World Kia Joliet","label":"World Joliet","sov":0.0268,"demand_share":0.0289,"reviews":9607},{"dealer":"Gerald Kia of Matteson","label":"Gerald Matteson","sov":0.0233,"demand_share":0.0312,"reviews":2553},{"dealer":"McGrath Arlington Kia","label":"McGrath Arlington","sov":0.0213,"demand_share":0.0369,"reviews":3450},{"dealer":"Elgin Kia","label":"Elgin","sov":0.0157,"demand_share":0.0256,"reviews":1404},{"dealer":"McGrath Kia of St. Charles","label":"McGrath St. Charles","sov":0.0155,"demand_share":0.0308,"reviews":701},{"dealer":"Classic Kia","label":"Classic","sov":0.0137,"demand_share":0.025,"reviews":1017},{"dealer":"Castle Kia McHenry","label":"Castle McHenry","sov":0.0111,"demand_share":0.0194,"reviews":1056},{"dealer":"Southlake Kia","label":"Southlake","sov":0.0055,"demand_share":0.023,"reviews":2720},{"dealer":"Thomas KIA of Highland","label":"Thomas Highland","sov":0.005,"demand_share":0.0336,"reviews":1952}]
[{"title":"AI gives shoppers a short list of 3 to 4 dealers","html":"AI answers with actual dealership names 99.7% of the time and names only 3 to 4 dealers per answer. A dealer not on that list loses the shopper to one that is."},{"title":"The most Google reviews does not mean the most AI recommendations","html":"World Kia Joliet has the region's most Google reviews (9,607) yet ranks 12th of 23 on this leaderboard, while Evergreen Kia (3,887 reviews) ranks 3rd."},{"title":"Dealer ratings run far lower on Yelp than on Google","html":"The tracked dealers average 4.5 stars on Google but only 2.3 on Yelp, and 17 of 20 score below 3.0 there. Yelp is one of AI's cited sources in this report, so a weak Yelp profile feeds directly into what AI reads."},{"title":"Chicago holds most of the demand - and no dealer has a firm lead","html":"Chicago and Naperville together hold 87% of the region's shopping demand, yet in Chicago, the busiest market, the most-recommended dealer (Berwyn Kia) takes only 17% of AI's dealer mentions. Each of the 7 local areas has a different dealer that AI names most."}]
Bubble area is proportional to monthly search demand; the number keys each sub-market to the table. Small dots mark the tracked dealers' locations. Map © OpenStreetMap contributors.
Regional