In every one of America's 25 biggest metro areas, AI assistants already have a favorite Mazda dealer. This report names all 25. In 14 of 25 metros the AI leader is not the metro's biggest store by review count, and the leaders' average Google rating (4.6★) is no better than the field's (4.6★). Store size and Google ratings do not decide who AI recommends. And with 18 of 25 metros still a contested race, the leader in most metros can still change.
Measured with identical non-branded Find / Buy / Service questions asked city by city across each metro, with every city's results weighted by its real search demand - so every metro and every dealer is measured the same way. The full method is at the end of this report.
25 metro AI leaders named
56% of metros: the biggest store is not the AI leader
76% of leaders do not hold their metro's highest Google rating
72% of metros are a contested race
The National 25 - who AI recommends, metro by metro
The dealer AI assistants recommend most in each of the nation's 25 biggest metros. Share of voice: of every time AI named a Mazda dealer in the metro, how often it named this one. AI visibility: how often AI names the dealer at all. Named first: how often it is the very first dealer named.
New York - Koeppel Mazda (based in Queens, NY) leads with 19% share of voice, named in 82% of answers, named first 61% of the time. Google 4.6★, Yelp 3.7★.
Los Angeles - Galpin Mazda (based in North Hills, CA) leads with 20% share of voice, named in 85% of answers, named first 26% of the time. Google 4.4★, Yelp 4.4★.
Chicago - McGrath City Mazda (based in Chicago, IL) leads with 21% share of voice, named in 84% of answers, named first 78% of the time. Google 4.6★, Yelp 3.2★.
Dallas-Fort Worth - Town North Mazda (based in Richardson, TX) leads with 20% share of voice, named in 69% of answers, named first 51% of the time. Google 4.7★, Yelp 3.9★.
Houston - Jeff Haas Mazda (based in Houston, TX) leads with 20% share of voice, named in 88% of answers, named first 36% of the time. Google 4.6★, Yelp 3.6★.
Atlanta - Jim Ellis Mazda Marietta (based in Marietta, GA) leads with 25% share of voice, named in 90% of answers, named first 52% of the time. Google 4.4★, Yelp 3.2★.
Washington DC - Safford Mazda Fairfax (based in Fairfax, VA) leads with 17% share of voice, named in 62% of answers, named first 36% of the time. Google 4.5★, Yelp 3.5★.
Miami - Mazda of North Miami (based in Miami, FL) leads with 21% share of voice, named in 79% of answers, named first 12% of the time. Google 4.5★, Yelp 3.4★.
Philadelphia - Pacifico Mazda (based in Philadelphia, PA) leads with 19% share of voice, named in 80% of answers, named first 81% of the time. Google 4.7★, Yelp 2.8★.
Phoenix - Horne Mazda (based in Tempe, AZ) leads with 19% share of voice; a near-tie - the runner-up's share is within 1 point, named in 82% of answers, named first 14% of the time. Google 4.5★, Yelp 2.9★.
Boston - Wellesley Mazda (based in Wellesley, MA) leads with 23% share of voice, named in 91% of answers, named first 64% of the time. Google 4.8★, Yelp 3.3★.
Riverside - Riverside Mazda (based in Riverside, CA) leads with 15% share of voice, named in 47% of answers, named first 37% of the time. Google 4.6★, Yelp 3.5★.
San Francisco Bay Area - Stevens Creek Mazda (based in San Jose, CA) leads with 15% share of voice, named in 46% of answers, named first 20% of the time. Google 4.1★, Yelp 4.2★.
Detroit - LaFontaine Mazda Livonia (based in Livonia, MI) leads with 22% share of voice; a near-tie - the runner-up's share is within 1 point, named in 79% of answers, named first 10% of the time. Google 4.4★, Yelp 2.4★.
Seattle - Mazda of Everett (based in Everett, WA) leads with 20% share of voice, named in 72% of answers, named first 25% of the time. Google 4.7★, Yelp 3.7★.
Minneapolis-St. Paul - Luther Brookdale Mazda (based in Brooklyn Center, MN) leads with 26% share of voice, named in 94% of answers, named first 41% of the time. Google 4.8★, Yelp 3.9★.
Tampa - Westshore Mazda (based in Tampa, FL) leads with 21% share of voice, named in 71% of answers, named first 40% of the time. Google 4.6★, Yelp 2.6★.
San Diego - Hello Mazda of San Diego (based in San Diego, CA) leads with 23% share of voice, named in 88% of answers, named first 64% of the time. Google 4.6★, Yelp 4.0★.
Denver - Schomp Mazda (based in Aurora, CO) leads with 25% share of voice, named in 88% of answers, named first 64% of the time. Google 4.6★, Yelp 3.3★.
Orlando - Sport Mazda South (based in Orlando, FL) leads with 28% share of voice, named in 93% of answers, named first 79% of the time. Google 4.8★, Yelp 3.4★.
Charlotte - Mazda of South Charlotte (based in Pineville, NC) leads with 30% share of voice, named in 96% of answers, named first 66% of the time. Google 4.8★, Yelp 3.3★.
Baltimore - Heritage Mazda Catonsville (based in Catonsville, MD) leads with 21% share of voice, named in 77% of answers, named first 26% of the time. Google 4.5★, Yelp 3.0★.
St. Louis - Lou Fusz Mazda (based in St. Louis, MO) leads with 27% share of voice, named in 86% of answers, named first 66% of the time. Google 4.5★, Yelp 2.6★.
San Antonio - North Park Mazda (based in San Antonio, TX) leads with 36% share of voice, named in 96% of answers, named first 81% of the time. Google 4.8★, Yelp 5.0★.
Austin - Roger Beasley Mazda Central (based in Austin, TX) leads with 27% share of voice; a near-tie - the runner-up's share is within 1 point, named in 90% of answers, named first 49% of the time. Google 4.6★, Yelp 3.5★.
Monthly brand and model searches across each metro's measured cities - the demand AI answers compete for:
New York - 74,240 searches per month
Los Angeles - 32,440 searches per month
Houston - 26,280 searches per month
Chicago - 26,090 searches per month
Dallas-Fort Worth - 25,450 searches per month
San Francisco Bay Area - 17,830 searches per month
Miami - 17,290 searches per month
Denver - 16,510 searches per month
Atlanta - 16,480 searches per month
Minneapolis-St. Paul - 15,410 searches per month
Seattle - 15,010 searches per month
San Diego - 14,620 searches per month
Philadelphia - 14,480 searches per month
Phoenix - 13,070 searches per month
Austin - 13,020 searches per month
Orlando - 11,930 searches per month
Charlotte - 11,440 searches per month
Washington DC - 11,290 searches per month
Tampa - 11,170 searches per month
San Antonio - 10,710 searches per month
Boston - 10,330 searches per month
Baltimore - 9,540 searches per month
Riverside - 7,820 searches per month
Detroit - 7,610 searches per month
St. Louis - 7,510 searches per month
What AI reads, nationally
The websites AI cited most when answering shopper questions across the 25 measured metros, as a share of all citations:
dealerrater.com - 9.4% of citations
carfax.com - 6.7% of citations
caredge.com - 5.5% of citations
cargurus.com - 5.0% of citations
mazdausa.com - 4.4% of citations
kbb.com - 4.3% of citations
cars.com - 4.1% of citations
autotrader.com - 3.3% of citations
reddit.com - 1.7% of citations
yelp.com - 1.4% of citations
capitalone.com - 1.1% of citations
edmunds.com - 0.9% of citations
cbac.com - 0.8% of citations
autostoday.com - 0.7% of citations
National insights
AI recommends locally. In 22 of 25 metros, a dealer's share of voice falls as its distance from the metro's center grows - the strongest single force we measured, ahead of ratings and store size. The typical metro leader sits 9 miles from the city center; the typical measured store sits 19.
Higher-rated dealers are named earlier, not more often. How highly a store is rated barely predicts whether AI names it at all. But comparing stores at a similar distance from the metro's center, the better-rated store is usually named earlier in the answer - the pattern holds in 18 of 25 metros. A strong rating does not make AI name a store more often; it moves the store earlier in the answer.
Different dealers win sales and service. In 9 of 25 metros, the dealer AI recommends for service is not the dealer it recommends for buying. In New York, Bay Ridge Mazda wins the purchase questions while Koeppel Mazda wins service.
Yelp is a weak spot for some leaders.5 of the 25 metro leaders with a Yelp listing carry a rating below 3 stars. Yelp is a major review source for AI answers, so the gap matters.
DealerRater ratings vary far more than Google ratings. The metro leaders are tied on Google, but on DealerRater - a review site AI reads in nearly every measured metro - their ratings run from 3.9★ to 5.0★. The widest gap: Westshore Mazda in Tampa holds 3.9★ on DealerRater against 4.6★ on Google.
What To Do
Build real pages for the nearby markets you want to win. AI recommends locally: in 22 of 25 metros, the dealers it names most are the ones closest to where the shopper asks. You cannot move the store, but you can make your relevance to each nearby market visible. Give every city you serve its own page with real substance: the inventory you deliver there, the drive time from that city, the services those customers use, and reviews from real customers who live there. Thin copies of one page do not help; give AI real local content to cite.
Work on service visibility separately. In 9 of 25 metros, the dealer AI recommends for service is not the dealer it recommends for buying. Winning the sales conversation does not carry over. Service needs its own footprint: service pages on your website, service reviews, and service questions answered on the same sites.
Publish content only your dealership can offer. Leaders and the field are tied on Google ratings (4.6★ to 4.6★), so generic claims about quality do not separate anyone. Give the sites AI reads specific, factual material to cite: your actual inventory, real customer reviews, and the services your store offers - and keep it current.
Know where you stand. Every metro here was measured with the same non-branded questions real shoppers ask, and 18 of 25 metros are a contested race. You cannot aim any of the steps above without knowing your own position: which questions you win, which you lose, and to whom. That is what a dealer-level measurement shows.
Claim and work your Yelp listing. 5 of the 25 leading dealers we could rate score below 3.0 on Yelp, while those same dealers average 4.6★ on Google. AI assistants read both. Claim the listing, reply to the reviews already there, keep your hours and services current, and ask satisfied customers to post where shoppers are already looking.
Regional footprint
Who leads each sub-market, and where
The dealer AI names most in each sub-market. Each sub-market is measured at its anchor city -
shown with its population - chosen to represent that part of the region; the anchors together
span the metro's major population centers. On the map, each anchor's bubble is sized by its
monthly shopper search demand, so larger circles are the markets with more search activity.
National footprint
The 25 metros, coast to coast
Each bubble is one of America's 25 biggest metro areas, sized by monthly shopper search
demand in its anchor city and numbered by metro rank. The table that follows names the dealer
AI recommends most in each.
Market demand
Where the nation shops
Monthly brand and model searches in each metro's anchor city - the demand AI answers compete
for. Search demand weights and sizes the markets in this report; it is not a sales figure.
Market demand
What the region is searching for
How many shoppers near the region search for each model every month. This is the
demand AI answers compete for, and it sets how much each city counts toward the scores. Search
demand weights the cities in this report; it is not a sales figure.
Metro leaderboard
The National 25 - who AI recommends, metro by metro
The dealer AI assistants recommend most in each of the nation's 25 biggest metros, measured
with identical non-branded Find / Buy / Service questions in each metro's anchor city.
#
Metro
Dealer city
AI leader
Share of voice
AI visibility
Named first
Google
Yelp
1
New York
Queens, NY
Koeppel Mazda
19%
82%
61%
4.6★
3.7★
2
Los Angeles
North Hills, CA
Galpin Mazda
20%
85%
26%
4.4★
4.4★
3
Chicago
Chicago, IL
McGrath City Mazda
21%
84%
78%
4.6★
3.2★
4
Dallas-Fort Worth
Richardson, TX
Town North Mazda
20%
69%
51%
4.7★
3.9★
5
Houston
Houston, TX
Jeff Haas Mazda
20%
88%
36%
4.6★
3.6★
6
Atlanta
Marietta, GA
Jim Ellis Mazda Marietta
25%
90%
52%
4.4★
3.2★
7
Washington DC
Fairfax, VA
Safford Mazda Fairfax
17%
62%
36%
4.5★
3.5★
8
Miami
Miami, FL
Mazda of North Miami
21%
79%
12%
4.5★
3.4★
9
Philadelphia
Philadelphia, PA
Pacifico Mazda
19%
80%
81%
4.7★
2.8★
10
Phoenix
Tempe, AZ
Horne Mazda
19%*
82%
14%
4.5★
2.9★
11
Boston
Wellesley, MA
Wellesley Mazda
23%
91%
64%
4.8★
3.3★
12
Riverside
Riverside, CA
Riverside Mazda
15%
47%
37%
4.6★
3.5★
13
San Francisco Bay Area
San Jose, CA
Stevens Creek Mazda
15%
46%
20%
4.1★
4.2★
14
Detroit
Livonia, MI
LaFontaine Mazda Livonia
22%*
79%
10%
4.4★
2.4★
15
Seattle
Everett, WA
Mazda of Everett
20%
72%
25%
4.7★
3.7★
16
Minneapolis-St. Paul
Brooklyn Center, MN
Luther Brookdale Mazda
26%
94%
41%
4.8★
3.9★
17
Tampa
Tampa, FL
Westshore Mazda
21%
71%
40%
4.6★
2.6★
18
San Diego
San Diego, CA
Hello Mazda of San Diego
23%
88%
64%
4.6★
4.0★
19
Denver
Aurora, CO
Schomp Mazda
25%
88%
64%
4.6★
3.3★
20
Orlando
Orlando, FL
Sport Mazda South
28%
93%
79%
4.8★
3.4★
21
Charlotte
Pineville, NC
Mazda of South Charlotte
30%
96%
66%
4.8★
3.3★
22
Baltimore
Catonsville, MD
Heritage Mazda Catonsville
21%
77%
26%
4.5★
3.0★
23
St. Louis
St. Louis, MO
Lou Fusz Mazda
27%
86%
66%
4.5★
2.6★
24
San Antonio
San Antonio, TX
North Park Mazda
36%
96%
81%
4.8★
5.0★
25
Austin
Austin, TX
Roger Beasley Mazda Central
27%*
90%
49%
4.6★
3.5★
A share marked * is a near-tie: the runner-up's share is within 1 point, and the ranking follows the unrounded scores. In 3 of the 25 metros the lead is this close.
How to read this. Share of voice: of every time AI named
a dealer in this metro, how often it named this one. AI
visibility: how often AI names the dealer at all. Named first: how often it is the very first
dealer named - kept separate from visibility, as always. Bars are scaled to a 50% share.
Regional leaderboard
The regional leaderboard
Who AI recommends most across the region. Share of voice is the headline:
out of every time AI named a dealer, how often it named this one.
AI visibility is how often AI names the dealer at all, and
named first is how often it is the very first dealer named - a dealer can be
named often yet rarely first, so we keep these separate. Cities with more shopper demand count
for more.
Winning patterns
The winners are not who you'd expect
The two things dealers invest in as reputation - store size and Google rating - do not
separate the AI leaders from the field. Most metros are led by a store that is not the biggest
in its market, winning under its own local name.
Where AI's winners rank by store size. Every metro's
dealers, ranked by Google review count; the groups below show where each metro's AI leader
falls in that size order.
Dealer scorecard
Dealer ranking scorecard
Read each grade cell as two numbers: a bold 0-100 grade, and in grey the share of voice it
comes from. The grade is relative - the region's strongest dealer scores 100 and every other
dealer is measured against it. Find, Buy and Service are graded on their own and count equally
toward the Weighted overall. "Weighted" means busier cities count for more: each city's result
is scaled by its monthly search demand before the cities are combined, so how a dealer does
where the shoppers are matters most.
AI sources
Top Sources
The websites AI cited most when answering shopper questions across the region - each shown
as its share of all the citations AI made. Getting listed and well-reviewed on the sources that
rank highest here is how a dealer gets into AI answers.
AI sources
What AI reads, nationally
Store size and ratings do not decide who AI recommends. The clearest national pattern is
what AI reads: the same few sources appear in metro after metro. Each website is shown as its
share of all the citations AI made across the 25 measured metros. Getting listed and
well-reviewed on the sources that rank highest here is how a dealer gets into AI answers.
Market opportunity
Most metros are still up for grabs
The small number next to each metro is the leader's share of voice divided
by the runner-up's - 1.0x means the leader and runner-up are tied.
Contested - the runner-up is within striking distanceHeld - the leader is comfortably aheadBubble size = market size (monthly searches)
Leader's share of voice
Of every time AI named a dealer in that metro, the percentage that went to the metro's
#1 dealer.
Runner-up's share of voice
The same measure for the #2 dealer. The closer the two shares, the closer the race;
a leader can never sit below the dashed line, only above it.
Share of voice = a dealer's AI mentions ÷ all dealers' AI mentions in its metro
Striking distance = the runner-up holds at least the leader's share ÷ 1.2
Market opportunity
Share of Voice vs Share of Demand
This chart plots each dealer's Share of Voice (up)
against its Share of Demand (across). The dashed line is break-even, where the
two are equal. Below it, a dealer's Share of Demand is larger than its Share of Voice - the
clearest gaps to close. Bubbles are sized by Google review count.
At or above its opportunityBelow its opportunity (a gap)Bubble size = Google review count
Share of Voice
When AI assistants recommend dealers in this region, the percentage of those
recommendations that go to this dealer.
Share of Demand
This dealer's slice of the region's shoppers, based on distance: each town's shoppers
count toward the stores nearest them, and busier towns count for more.
Share of voice = a dealer's AI mentions ÷ all dealers' AI mentions
Share of demand = a dealer's nearby demand ÷ all dealers' nearby demand
Regional insights
Regional Insights
These patterns stand out when the region's answers are read together. Each one is
computed from the measured runs behind this report.
National insights
National insights
Beyond the headline story, these patterns stand out when all the metros are read together.
Each one is computed from the measured runs - per-metro results are directional, but these
cross-metro patterns rest on the full national sample.
Recommended actions
What To Do
The patterns in this report are national, but the actions they point to are local - and none
of them requires being the biggest store in the market. Five places to start, each grounded in
what this measurement found.
Methodology
Methodology
We asked non-dealer branded questions - where to find, buy, and service a Mazda - city by city across each of America's 25 biggest metro areas, and recorded which dealerships each AI assistant named and in what order. Every Mazda dealership in the metro's measured footprint is included, and dealers are never named in the questions, so every dealer is measured the same way. Each city's results are weighted by its real search demand, and every metro gets the identical question set, which is what makes the cross-metro patterns comparable.
Read each metro's result as one measurement in time. AI answers vary run to run, and in a closely contested metro the top spots can trade places between measurements. The national patterns, aggregated across all the metros, are the robust layer of this report. Share of voice, visibility, and named-first are always reported separately. A dealer counts as part of a dealer group only when the group's name is in the dealership's own name, so a store a group owns but brands locally counts as local. Review counts decide which dealers we measure; they never enter the score. Metro population figures are US Census Bureau estimates; search demand is Google search volume; dealer ratings are Google Business Profile, DealerRater, and Yelp.
Related reports
Related Reports
The national report this regional report belongs to, and sibling regions as they publish.
Regional reports
Regional Reports
Metro-level reports, each ranking the dealers AI
recommends across that metro, city by city.
Next step · For your dealership
Custom Dealer Reports
This regional report shows how AI sees the whole market. A Custom
Dealer Report goes deeper on one dealership: yours.
This national report shows how AI sees dealers across
America's biggest metros. A Custom Dealer Report goes deeper on one dealership: yours.
Every month, CarGenius runs the questions your buyers ask across the major AI engines and
reports how often AI names you versus each competitor, scores your Find, Buy, and Service
visibility, verifies your marketplace presence, and ranks what to fix by effort and impact.
How often AI names each dealer across this month's shopping prompts
Your Dealership
54%
Competitor A
41%
Competitor B
33%
Competitor C
27%
FIND
72/100
BUY
41/100
SERVICE
58/100
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{"metros":[{"rank":1,"metro":"New York","leader":"Koeppel Mazda","searches":74240,"lat":40.71,"lng":-74.01},{"rank":2,"metro":"Los Angeles","leader":"Galpin Mazda","searches":32440,"lat":34.05,"lng":-118.24},{"rank":3,"metro":"Chicago","leader":"McGrath City Mazda","searches":26090,"lat":41.88,"lng":-87.63},{"rank":4,"metro":"Dallas-Fort Worth","leader":"Town North Mazda","searches":25450,"lat":32.78,"lng":-96.8},{"rank":5,"metro":"Houston","leader":"Jeff Haas Mazda","searches":26280,"lat":29.76,"lng":-95.37},{"rank":6,"metro":"Atlanta","leader":"Jim Ellis Mazda Marietta","searches":16480,"lat":33.75,"lng":-84.39},{"rank":7,"metro":"Washington DC","leader":"Safford Mazda Fairfax","searches":11290,"lat":38.91,"lng":-77.04},{"rank":8,"metro":"Miami","leader":"Mazda of North Miami","searches":17290,"lat":25.77,"lng":-80.19},{"rank":9,"metro":"Philadelphia","leader":"Pacifico Mazda","searches":14480,"lat":39.95,"lng":-75.17},{"rank":10,"metro":"Phoenix","leader":"Horne Mazda","searches":13070,"lat":33.45,"lng":-112.07},{"rank":11,"metro":"Boston","leader":"Wellesley Mazda","searches":10330,"lat":42.36,"lng":-71.06},{"rank":12,"metro":"Riverside","leader":"Riverside Mazda","searches":7820,"lat":33.95,"lng":-117.4},{"rank":13,"metro":"San Francisco Bay Area","leader":"Stevens Creek Mazda","searches":17830,"lat":37.77,"lng":-122.42},{"rank":14,"metro":"Detroit","leader":"LaFontaine Mazda Livonia","searches":7610,"lat":42.33,"lng":-83.05},{"rank":15,"metro":"Seattle","leader":"Mazda of Everett","searches":15010,"lat":47.61,"lng":-122.33},{"rank":16,"metro":"Minneapolis-St. Paul","leader":"Luther Brookdale Mazda","searches":15410,"lat":44.98,"lng":-93.27},{"rank":17,"metro":"Tampa","leader":"Westshore Mazda","searches":11170,"lat":27.95,"lng":-82.46},{"rank":18,"metro":"San Diego","leader":"Hello Mazda of San Diego","searches":14620,"lat":32.72,"lng":-117.16},{"rank":19,"metro":"Denver","leader":"Schomp Mazda","searches":16510,"lat":39.74,"lng":-104.99},{"rank":20,"metro":"Orlando","leader":"Sport Mazda South","searches":11930,"lat":28.54,"lng":-81.38},{"rank":21,"metro":"Charlotte","leader":"Mazda of South Charlotte","searches":11440,"lat":35.23,"lng":-80.84},{"rank":22,"metro":"Baltimore","leader":"Heritage Mazda Catonsville","searches":9540,"lat":39.29,"lng":-76.61},{"rank":23,"metro":"St. Louis","leader":"Lou Fusz Mazda","searches":7510,"lat":38.63,"lng":-90.2},{"rank":24,"metro":"San Antonio","leader":"North Park Mazda","searches":10710,"lat":29.42,"lng":-98.49},{"rank":25,"metro":"Austin","leader":"Roger Beasley Mazda Central","searches":13020,"lat":30.27,"lng":-97.74}]}
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TX","near_tie":false,"leader":"Jeff Haas Mazda","group":null,"sov":0.2024,"visibility":0.8828,"first_rate":0.3572,"google":4.6,"dealerrater":4.8,"yelp":3.6},{"rank":6,"metro":"Atlanta","anchor":"Atlanta, GA","home":"Marietta, GA","near_tie":false,"leader":"Jim Ellis Mazda Marietta","group":null,"sov":0.25,"visibility":0.9049,"first_rate":0.5231,"google":4.4,"dealerrater":4.7,"yelp":3.2},{"rank":7,"metro":"Washington DC","anchor":"Washington, DC","home":"Fairfax, VA","near_tie":false,"leader":"Safford Mazda Fairfax","group":null,"sov":0.1669,"visibility":0.6184,"first_rate":0.3572,"google":4.5,"dealerrater":4.1,"yelp":3.5},{"rank":8,"metro":"Miami","anchor":"Miami, FL","home":"Miami, FL","near_tie":false,"leader":"Mazda of North Miami","group":null,"sov":0.214,"visibility":0.7942,"first_rate":0.1168,"google":4.5,"dealerrater":4.9,"yelp":3.4},{"rank":9,"metro":"Philadelphia","anchor":"Philadelphia, PA","home":"Philadelphia, PA","near_tie":false,"leader":"Pacifico Mazda","group":null,"sov":0.1882,"visibility":0.796,"first_rate":0.8135,"google":4.7,"dealerrater":4.9,"yelp":2.8},{"rank":10,"metro":"Phoenix","anchor":"Phoenix, AZ","home":"Tempe, AZ","near_tie":true,"leader":"Horne Mazda","group":null,"sov":0.1902,"visibility":0.8166,"first_rate":0.1406,"google":4.5,"dealerrater":4.4,"yelp":2.9},{"rank":11,"metro":"Boston","anchor":"Boston, MA","home":"Wellesley, MA","near_tie":false,"leader":"Wellesley Mazda","group":null,"sov":0.2267,"visibility":0.9125,"first_rate":0.6397,"google":4.8,"dealerrater":4.9,"yelp":3.3},{"rank":12,"metro":"Riverside","anchor":"Riverside, CA","home":"Riverside, CA","near_tie":false,"leader":"Riverside Mazda","group":null,"sov":0.1494,"visibility":0.4681,"first_rate":0.3717,"google":4.6,"dealerrater":4.1,"yelp":3.5},{"rank":13,"metro":"San Francisco Bay Area","anchor":"San Francisco, CA","home":"San Jose, CA","near_tie":false,"leader":"Stevens Creek Mazda","group":null,"sov":0.1498,"visibility":0.4637,"first_rate":0.2002,"google":4.1,"dealerrater":4.8,"yelp":4.2},{"rank":14,"metro":"Detroit","anchor":"Detroit, MI","home":"Livonia, MI","near_tie":true,"leader":"LaFontaine Mazda Livonia","group":null,"sov":0.2211,"visibility":0.7911,"first_rate":0.097,"google":4.4,"dealerrater":4.3,"yelp":2.4},{"rank":15,"metro":"Seattle","anchor":"Seattle, WA","home":"Everett, WA","near_tie":false,"leader":"Mazda of Everett","group":null,"sov":0.1958,"visibility":0.7178,"first_rate":0.2508,"google":4.7,"dealerrater":4.5,"yelp":3.7},{"rank":16,"metro":"Minneapolis-St. Paul","anchor":"Minneapolis, MN","home":"Brooklyn Center, MN","near_tie":false,"leader":"Luther Brookdale Mazda","group":null,"sov":0.2613,"visibility":0.9374,"first_rate":0.4131,"google":4.8,"dealerrater":4.6,"yelp":3.9},{"rank":17,"metro":"Tampa","anchor":"Tampa, FL","home":"Tampa, FL","near_tie":false,"leader":"Westshore Mazda","group":null,"sov":0.2105,"visibility":0.7148,"first_rate":0.3992,"google":4.6,"dealerrater":3.9,"yelp":2.6},{"rank":18,"metro":"San Diego","anchor":"San Diego, CA","home":"San Diego, CA","near_tie":false,"leader":"Hello Mazda of San Diego","group":null,"sov":0.2334,"visibility":0.884,"first_rate":0.6416,"google":4.6,"dealerrater":null,"yelp":4.0},{"rank":19,"metro":"Denver","anchor":"Denver, CO","home":"Aurora, CO","near_tie":false,"leader":"Schomp Mazda","group":null,"sov":0.2483,"visibility":0.8848,"first_rate":0.6394,"google":4.6,"dealerrater":4.8,"yelp":3.3},{"rank":20,"metro":"Orlando","anchor":"Orlando, FL","home":"Orlando, FL","near_tie":false,"leader":"Sport Mazda South","group":null,"sov":0.2828,"visibility":0.933,"first_rate":0.7906,"google":4.8,"dealerrater":4.9,"yelp":3.4},{"rank":21,"metro":"Charlotte","anchor":"Charlotte, NC","home":"Pineville, NC","near_tie":false,"leader":"Mazda of South Charlotte","group":null,"sov":0.2984,"visibility":0.9609,"first_rate":0.6625,"google":4.8,"dealerrater":4.7,"yelp":3.3},{"rank":22,"metro":"Baltimore","anchor":"Baltimore, MD","home":"Catonsville, MD","near_tie":false,"leader":"Heritage Mazda Catonsville","group":null,"sov":0.2097,"visibility":0.7734,"first_rate":0.2595,"google":4.5,"dealerrater":4.3,"yelp":3.0},{"rank":23,"metro":"St. Louis","anchor":"St. Louis, MO","home":"St. Louis, MO","near_tie":false,"leader":"Lou Fusz Mazda","group":null,"sov":0.2673,"visibility":0.8614,"first_rate":0.6629,"google":4.5,"dealerrater":4.7,"yelp":2.6},{"rank":24,"metro":"San Antonio","anchor":"San Antonio, TX","home":"San Antonio, TX","near_tie":false,"leader":"North Park Mazda","group":null,"sov":0.359,"visibility":0.96,"first_rate":0.8132,"google":4.8,"dealerrater":null,"yelp":5.0},{"rank":25,"metro":"Austin","anchor":"Austin, TX","home":"Austin, TX","near_tie":true,"leader":"Roger Beasley Mazda Central","group":null,"sov":0.2742,"visibility":0.9009,"first_rate":0.4853,"google":4.6,"dealerrater":4.7,"yelp":3.5}]
[{"title":"AI recommends locally","html":"In <strong>22 of 25</strong> metros, a dealer's share of voice falls as its distance from the metro's center grows - the strongest single force we measured, ahead of ratings and store size. The typical metro leader sits <strong>9 miles</strong> from the city center; the typical measured store sits 19."},{"title":"Higher-rated dealers are named earlier, not more often","html":"How highly a store is rated barely predicts whether AI names it at all. But comparing stores at a similar distance from the metro's center, the better-rated store is usually named earlier in the answer - the pattern holds in <strong>18 of 25</strong> metros. A strong rating does not make AI name a store more often; it moves the store earlier in the answer."},{"title":"Different dealers win sales and service","html":"In <strong>9 of 25</strong> metros, the dealer AI recommends for service is not the dealer it recommends for buying. In New York, <strong>Bay Ridge Mazda</strong> wins the purchase questions while <strong>Koeppel Mazda</strong> wins service."},{"title":"Yelp is a weak spot for some leaders","html":"<strong>5 of the 25</strong> metro leaders with a Yelp listing carry a rating below 3 stars. Yelp is a major review source for AI answers, so the gap matters."},{"title":"DealerRater ratings vary far more than Google ratings","html":"The metro leaders are tied on Google, but on DealerRater - a review site AI reads in nearly every measured metro - their ratings run from <strong>3.9★ to 5.0★</strong>. The widest gap: Westshore Mazda in Tampa holds 3.9★ on DealerRater against 4.6★ on Google."}]
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{"pattern_title":"The biggest store does not always win","pattern_html":"In 14 of 25 metros, the dealer AI recommends most is not the metro's biggest store by Google review count. The most extreme example: Koeppel Mazda leads New York while ranking #10 of 19 stores by review count.","fine_html":"","buckets":[{"count":11,"title":"The metro's biggest store wins","sub":"size predicted the winner","items":[{"metro":"Charlotte","pos":"#1 of 4"},{"metro":"Minneapolis-St. Paul","pos":"#1 of 5"},{"metro":"Orlando","pos":"#1 of 5"},{"metro":"St. Louis","pos":"#1 of 5"},{"metro":"San Antonio","pos":"#1 of 5"},{"metro":"Houston","pos":"#1 of 8"},{"metro":"Tampa","pos":"#1 of 8"},{"metro":"Dallas-Fort Worth","pos":"#1 of 9"},{"metro":"Seattle","pos":"#1 of 9"},{"metro":"Philadelphia","pos":"#1 of 13"},{"metro":"Chicago","pos":"#1 of 15"}]},{"count":13,"title":"A top-half store wins","sub":"big, but not the biggest","items":[{"metro":"San Diego","pos":"#3 of 5"},{"metro":"New York","pos":"#10 of 19"},{"metro":"Miami","pos":"#3 of 7"},{"metro":"Phoenix","pos":"#3 of 7"},{"metro":"Detroit","pos":"#2 of 5"},{"metro":"Austin","pos":"#2 of 5"},{"metro":"Baltimore","pos":"#4 of 11"},{"metro":"Atlanta","pos":"#2 of 7"},{"metro":"Denver","pos":"#2 of 7"},{"metro":"Washington DC","pos":"#3 of 12"},{"metro":"Riverside","pos":"#3 of 13"},{"metro":"Boston","pos":"#2 of 9"},{"metro":"San Francisco Bay Area","pos":"#2 of 10"}]},{"count":1,"title":"A bottom-half store wins","sub":"the winner is a smaller store","items":[{"metro":"Los Angeles","pos":"#10 of 12"}]}]}
[{"value":"56%","label":"of metros: the biggest store (by review count) is not the AI leader"},{"value":"76%","label":"of leaders do not hold their metro's highest Google rating"},{"value":"100%","label":"of leaders carry their own local name, not a national group brand"},{"value":"44%","label":"of leaders are based in the metro's busiest shopping city"}]
[]
{"groups":[{"key":"contested","count":18,"title":"Contested races","sub":"the runner-up is within striking distance","items":[{"metro":"Detroit","ratio":1.0},{"metro":"Austin","ratio":1.01},{"metro":"Phoenix","ratio":1.01},{"metro":"Denver","ratio":1.06},{"metro":"San Francisco Bay Area","ratio":1.07},{"metro":"San Diego","ratio":1.08},{"metro":"Baltimore","ratio":1.08},{"metro":"Minneapolis-St. Paul","ratio":1.08},{"metro":"Washington DC","ratio":1.09},{"metro":"Los Angeles","ratio":1.09},{"metro":"Charlotte","ratio":1.1},{"metro":"Houston","ratio":1.11},{"metro":"Orlando","ratio":1.11},{"metro":"Tampa","ratio":1.15},{"metro":"St. Louis","ratio":1.15},{"metro":"Miami","ratio":1.16},{"metro":"Chicago","ratio":1.17},{"metro":"Philadelphia","ratio":1.19}]},{"key":"clear","count":7,"title":"Clear leads","sub":"comfortably ahead, but not out of reach","items":[{"metro":"New York","ratio":1.21},{"metro":"Seattle","ratio":1.22},{"metro":"Riverside","ratio":1.24},{"metro":"Dallas-Fort Worth","ratio":1.38},{"metro":"Boston","ratio":1.46},{"metro":"San Antonio","ratio":1.49},{"metro":"Atlanta","ratio":1.55}]}],"scatter":[{"metro":"New York","full":"New York","dealer":"Koeppel Mazda","leader":0.1884,"runner":0.1563,"searches":74240,"status":"held"},{"metro":"Los Angeles","full":"Los Angeles","dealer":"Galpin Mazda","leader":0.2047,"runner":0.1871,"searches":32440,"status":"open"},{"metro":"Chicago","full":"Chicago","dealer":"McGrath City Mazda","leader":0.2106,"runner":0.1799,"searches":26090,"status":"open"},{"metro":"Dallas","full":"Dallas-Fort Worth","dealer":"Town North Mazda","leader":0.2037,"runner":0.1476,"searches":25450,"status":"held"},{"metro":"Houston","full":"Houston","dealer":"Jeff Haas Mazda","leader":0.2024,"runner":0.1825,"searches":26280,"status":"open"},{"metro":"Atlanta","full":"Atlanta","dealer":"Jim Ellis Mazda Marietta","leader":0.25,"runner":0.1609,"searches":16480,"status":"held"},{"metro":"Washington DC","full":"Washington DC","dealer":"Safford Mazda Fairfax","leader":0.1669,"runner":0.1526,"searches":11290,"status":"open"},{"metro":"Miami","full":"Miami","dealer":"Mazda of North Miami","leader":0.214,"runner":0.1849,"searches":17290,"status":"open"},{"metro":"Philadelphia","full":"Philadelphia","dealer":"Pacifico Mazda","leader":0.1882,"runner":0.1579,"searches":14480,"status":"open"},{"metro":"Phoenix","full":"Phoenix","dealer":"Horne Mazda","leader":0.1902,"runner":0.1875,"searches":13070,"status":"open"},{"metro":"Boston","full":"Boston","dealer":"Wellesley Mazda","leader":0.2267,"runner":0.1558,"searches":10330,"status":"held"},{"metro":"Riverside","full":"Riverside","dealer":"Riverside Mazda","leader":0.1494,"runner":0.1206,"searches":7820,"status":"held"},{"metro":"San Francisco Bay Area","full":"San Francisco Bay Area","dealer":"Stevens Creek Mazda","leader":0.1498,"runner":0.1397,"searches":17830,"status":"open"},{"metro":"Detroit","full":"Detroit","dealer":"LaFontaine Mazda Livonia","leader":0.2211,"runner":0.2203,"searches":7610,"status":"open"},{"metro":"Seattle","full":"Seattle","dealer":"Mazda of Everett","leader":0.1958,"runner":0.1609,"searches":15010,"status":"held"},{"metro":"Minneapolis","full":"Minneapolis-St. Paul","dealer":"Luther Brookdale Mazda","leader":0.2613,"runner":0.2412,"searches":15410,"status":"open"},{"metro":"Tampa","full":"Tampa","dealer":"Westshore Mazda","leader":0.2105,"runner":0.1838,"searches":11170,"status":"open"},{"metro":"San Diego","full":"San Diego","dealer":"Hello Mazda of San Diego","leader":0.2334,"runner":0.2171,"searches":14620,"status":"open"},{"metro":"Denver","full":"Denver","dealer":"Schomp Mazda","leader":0.2483,"runner":0.2348,"searches":16510,"status":"open"},{"metro":"Orlando","full":"Orlando","dealer":"Sport Mazda South","leader":0.2828,"runner":0.2549,"searches":11930,"status":"open"},{"metro":"Charlotte","full":"Charlotte","dealer":"Mazda of South Charlotte","leader":0.2984,"runner":0.2724,"searches":11440,"status":"open"},{"metro":"Baltimore","full":"Baltimore","dealer":"Heritage Mazda Catonsville","leader":0.2097,"runner":0.1948,"searches":9540,"status":"open"},{"metro":"St. Louis","full":"St. Louis","dealer":"Lou Fusz Mazda","leader":0.2673,"runner":0.2315,"searches":7510,"status":"open"},{"metro":"San Antonio","full":"San Antonio","dealer":"North Park Mazda","leader":0.359,"runner":0.2412,"searches":10710,"status":"held"},{"metro":"Austin","full":"Austin","dealer":"Roger Beasley Mazda Central","leader":0.2742,"runner":0.2724,"searches":13020,"status":"open"}],"intro_html":"Today's leaderboard can still change. In 18 of 25 metros the runner-up is within striking distance of the leader, and no leader anywhere holds a dominant share. The groups below sort the metros by the size of the leader's margin.","scatter_head_html":"<strong>How close every race is.</strong> Each bubble is one metro, sized by market size. Up: the share of voice the leading dealer holds. Across: the share the runner-up holds. On the dashed line, the leader and runner-up hold equal shares. The tinted zone just above it is striking distance; the higher a bubble sits above the line, the larger the leader's margin. 7 of the 10 biggest markets are in the striking-distance zone.","callout_title":"Most answers do not put the leader first","callout_html":"Metro leaders are named in 81% of answers but are the first dealer named in only 47%. How often AI names a dealer and how early it names them are separate measurements, and this report keeps them separate."}
Build real pages for the nearby markets you want to win
AI recommends locally: in 22 of 25 metros, the dealers it names most are the ones closest to where the shopper asks. You cannot move the store, but you can make your relevance to each nearby market visible. Give every city you serve its own page with real substance: the inventory you deliver there, the drive time from that city, the services those customers use, and reviews from real customers who live there. Thin copies of one page do not help; give AI real local content to cite.
Work on service visibility separately
In 9 of 25 metros, the dealer AI recommends for service is not the dealer it recommends for buying. Winning the sales conversation does not carry over. Service needs its own footprint: service pages on your website, service reviews, and service questions answered on the same sites.
Publish content only your dealership can offer
Leaders and the field are tied on Google ratings (4.6★ to 4.6★), so generic claims about quality do not separate anyone. Give the sites AI reads specific, factual material to cite: your actual inventory, real customer reviews, and the services your store offers - and keep it current.
Know where you stand
Every metro here was measured with the same non-branded questions real shoppers ask, and 18 of 25 metros are a contested race. You cannot aim any of the steps above without knowing your own position: which questions you win, which you lose, and to whom. That is what a dealer-level measurement shows.
Claim and work your Yelp listing
5 of the 25 leading dealers we could rate score below 3.0 on Yelp, while those same dealers average 4.6★ on Google. AI assistants read both. Claim the listing, reply to the reviews already there, keep your hours and services current, and ask satisfied customers to post where shoppers are already looking.
Edmunds, AutoTrader and KBB are cited in every measured metro, but they sit well below the dealers' own sites and local sources - AutoTrader peaks at #6 (San Diego); KBB peaks at #3 (Philadelphia); Edmunds never cracks a metro's ten most-cited.
