Motorwerks MINI is the only MINI dealer in this region's measured footprint, so this report is not a ranking. We measured how often AI assistants (ChatGPT, Google AI Mode, and Google AI Overview) name Motorwerks MINI when shoppers ask where to find, buy, and service a MINI - city by city.
AI names Motorwerks MINI in 99% of answers. Motorwerks MINI holds 4.7★ on Google and 2.7★ on Yelp.
How to read this report. This draws on answers from ChatGPT, Google AI Mode, and Google AI Overview. The dealer is never named in the questions, so every answer shows whether AI brings it up on its own. Cities are not counted equally: each city counts toward the overall figure in proportion to how much MINI shopping happens there - measured by its monthly search demand - so a result in high-demand markets like Minneapolis and Saint Paul moves the overall figure much more than the same result in a small one. Every city's own result appears in the sub-market table below. With one MINI dealer in the region, share of voice and named-first are not reported: both would be 100% by definition. The full method is at the end of this report.
How often AI names the dealer
Motorwerks MINI is the only MINI dealer in the region's measured footprint. AI visibility: how often AI names the dealer at all. AI names it in 99% of answers.
Find questions - named in 98% of answers.
Buy questions - named in 100% of answers.
Service questions - named in 100% of answers.
Who leads each sub-market, and where
Minneapolis (population 410,939, 1,480 searches per month) - AI names Motorwerks MINI in 100% of answers.
Saint Paul (population 303,176, 810 searches per month) - AI names Motorwerks MINI in 98% of answers.
Bloomington (population 86,435, 140 searches per month) - AI names Motorwerks MINI in 100% of answers.
Eagan (population 66,286, 80 searches per month) - AI names Motorwerks MINI in 98% of answers.
Eden Prairie (population 63,496, 80 searches per month) - AI names Motorwerks MINI in 100% of answers.
Woodbury (population 67,855, 80 searches per month) - AI names Motorwerks MINI in 98% of answers.
Coon Rapids (population 62,240, 70 searches per month) - AI names Motorwerks MINI in 97% of answers.
The websites AI cited most when answering shopper questions across the region, as a share of all citations:
motorwerksmini.com - 24.5% of citations
carfax.com - 11.5% of citations
miniusa.com - 10.1% of citations
cars.com - 8.4% of citations
dealerrater.com - 7.4% of citations
autotrader.com - 5.5% of citations
birdeye.com - 2.4% of citations
euroautoworksmn.com - 1.9% of citations
minirepairshops.com - 1.8% of citations
bbb.org - 1.6% of citations
cargurus.com - 1.4% of citations
reddit.com - 1.4% of citations
Regional Insights
Minneapolis and Saint Paul hold most of the demand - and AI names Motorwerks MINI in 100% and 98% of answers there. Minneapolis and Saint Paul together hold 84% of the region's shopping demand. AI names Motorwerks MINI in 100% of answers in Minneapolis and 98% in Saint Paul.
Regional footprint
Who leads each sub-market, and where
The dealer AI names most in each sub-market. Each sub-market is measured at its anchor city -
shown with its population - chosen to represent that part of the region; the anchors together
span the metro's major population centers. On the map, each anchor's bubble is sized by its
monthly shopper search demand, so larger circles are the markets with more search activity.
National footprint
The 25 metros, coast to coast
Each bubble is one of America's 25 biggest metro areas, sized by monthly shopper search
demand in its anchor city and numbered by metro rank. The table that follows names the dealer
AI recommends most in each.
Market demand
Where the nation shops
Monthly brand and model searches in each metro's anchor city - the demand AI answers compete
for. Search demand weights and sizes the markets in this report; it is not a sales figure.
Market demand
What the region is searching for
How many shoppers near the region search for each model every month. This is the
demand AI answers compete for, and it sets how much each city counts toward the scores. Search
demand weights the cities in this report; it is not a sales figure.
Metro leaderboard
The National 25 - who AI recommends, metro by metro
The dealer AI assistants recommend most in each of the nation's 25 biggest metros, measured
with identical non-branded Find / Buy / Service questions in each metro's anchor city.
How to read this. Share of voice: of every time AI named
a dealer in this metro, how often it named this one. AI
visibility: how often AI names the dealer at all. Named first: how often it is the very first
dealer named - kept separate from visibility, as always. Bars are scaled to a 50% share.
Regional leaderboard
The regional leaderboard
Who AI recommends most across the region. Share of voice is the headline:
out of every time AI named a dealer, how often it named this one.
AI visibility is how often AI names the dealer at all, and
named first is how often it is the very first dealer named - a dealer can be
named often yet rarely first, so we keep these separate. Cities with more shopper demand count
for more.
Winning patterns
The winners are not who you'd expect
The two things dealers invest in as reputation - store size and Google rating - do not
separate the AI leaders from the field. Most metros are led by a store that is not the biggest
in its market, winning under its own local name.
Where AI's winners rank by store size. Every metro's
dealers, ranked by Google review count; the groups below show where each metro's AI leader
falls in that size order.
Dealer scorecard
Dealer ranking scorecard
Read each grade cell as two numbers: a bold 0-100 grade, and in grey the share of voice it
comes from. The grade is relative - the region's strongest dealer scores 100 and every other
dealer is measured against it. Find, Buy and Service are graded on their own and count equally
toward the Weighted overall. "Weighted" means busier cities count for more: each city's result
is scaled by its monthly search demand before the cities are combined, so how a dealer does
where the shoppers are matters most.
AI sources
Top Sources
The websites AI cited most when answering shopper questions across the region - each shown
as its share of all the citations AI made. Getting listed and well-reviewed on the sources that
rank highest here is how a dealer gets into AI answers.
AI sources
What AI reads, nationally
Store size and ratings do not decide who AI recommends. The clearest national pattern is
what AI reads: the same few sources appear in metro after metro. Each website is shown as its
share of all the citations AI made across the 25 measured metros. Getting listed and
well-reviewed on the sources that rank highest here is how a dealer gets into AI answers.
Market opportunity
Most metros are still up for grabs
The small number next to each metro is the leader's share of voice divided
by the runner-up's - 1.0x means the leader and runner-up are tied.
Contested - the runner-up is within striking distanceHeld - the leader is comfortably aheadBubble size = market size (monthly searches)
Leader's share of voice
Of every time AI named a dealer in that metro, the percentage that went to the metro's
#1 dealer.
Runner-up's share of voice
The same measure for the #2 dealer. The closer the two shares, the closer the race;
a leader can never sit below the dashed line, only above it.
Share of voice = a dealer's AI mentions ÷ all dealers' AI mentions in its metro
Striking distance = the runner-up holds at least the leader's share ÷ 1.2
Market opportunity
Share of Voice vs Share of Demand
This chart plots each dealer's Share of Voice (up)
against its Share of Demand (across). The dashed line is break-even, where the
two are equal. Below it, a dealer's Share of Demand is larger than its Share of Voice - the
clearest gaps to close. Bubbles are sized by Google review count.
At or above its opportunityBelow its opportunity (a gap)Bubble size = Google review count
Share of Voice
When AI assistants recommend dealers in this region, the percentage of those
recommendations that go to this dealer.
Share of Demand
This dealer's slice of the region's shoppers, based on distance: each town's shoppers
count toward the stores nearest them, and busier towns count for more.
Share of voice = a dealer's AI mentions ÷ all dealers' AI mentions
Share of demand = a dealer's nearby demand ÷ all dealers' nearby demand
Regional insights
Regional Insights
These patterns stand out when the region's answers are read together. Each one is
computed from the measured runs behind this report.
National insights
National insights
Beyond the headline story, these patterns stand out when all the metros are read together.
Each one is computed from the measured runs - per-metro results are directional, but these
cross-metro patterns rest on the full national sample.
Recommended actions
What To Do
The patterns in this report are national, but the actions they point to are local - and none
of them requires being the biggest store in the market. Five places to start, each grounded in
what this measurement found.
Methodology
Methodology
We asked non-dealer branded questions - for example "best MINI dealer near [city]", "MINI Cooper inventory near [city]", and "where to service a MINI near [city]" - against ChatGPT, Google AI Mode, and Google AI Overview, city by city, and recorded whether each answer named the dealer. The dealer is never named in the questions, so the result reflects whether AI brings it up on its own. Search demand comes from Google search volume for in-market shopping terms by model and city; it weights each city and is not a sales figure. The region's measured footprint holds one confirmed MINI dealership, so this report shows how often AI names it rather than a ranking.
Share of voice and named-first are not reported. With one dealer in the region both would be 100% by definition, so AI visibility - how often AI names the dealer at all - is the measure this report uses. Because the weighting follows measured demand, Minneapolis and Saint Paul together carry about 84% of the overall figure; every city's own result is shown in the sub-market table. Search demand: Google search volume. AI visibility: live queries to ChatGPT, Google AI Mode, and Google AI Overview. Dealer ratings: Google Business Profile and Yelp.
Related reports
Related Reports
The national report this regional report belongs to, and sibling regions as they publish.
Regional reports
Regional Reports
Metro-level reports, each ranking the dealers AI
recommends across that metro, city by city.
Next step · For your dealership
Custom Dealer Reports
This regional report shows how AI sees the whole market. A Custom
Dealer Report goes deeper on one dealership: yours.
This national report shows how AI sees dealers across
America's biggest metros. A Custom Dealer Report goes deeper on one dealership: yours.
Every month, CarGenius runs the questions your buyers ask across the major AI engines and
reports how often AI names you versus each competitor, scores your Find, Buy, and Service
visibility, verifies your marketplace presence, and ranks what to fix by effort and impact.
How often AI names each dealer across this month's shopping prompts
Your Dealership
54%
Competitor A
41%
Competitor B
33%
Competitor C
27%
FIND
72/100
BUY
41/100
SERVICE
58/100
About CarGenius
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MINI
Minneapolis-St. Paul
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[{"model":"MINI Cooper","searches":2320},{"model":"MINI Countryman","searches":180},{"model":"MINI Cooper Convertible","searches":160},{"model":"MINI John Cooper Works","searches":80}]
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