In every one of America's 25 biggest metro areas, AI assistants already have a favorite Ram dealer. This report names all 25. In 21 of 25 metros the AI leader is not the metro's biggest store by review count, and the leaders' average Google rating (4.4★) is no better than the field's (4.4★). Store size and Google ratings do not decide who AI recommends. What the winners share is being close to where the shopper asks, and presence on the short list of sources AI reads in nearly every market. And with 16 of 25 metros still a contested race, the leader in most metros can still change.
Measured with identical non-branded Find / Buy / Service questions asked city by city across each metro, with every city's results weighted by its real search demand - so every metro and every dealer is measured the same way. The full method is at the end of this report.
25 metro AI leaders named
84% of metros: the biggest store is not the AI leader
76% of leaders do not hold their metro's highest Google rating
64% of metros are a contested race
The National 25 - who AI recommends, metro by metro
The dealer AI assistants recommend most in each of the nation's 25 biggest metros. Share of voice: of every time AI named a Ram dealer in the metro, how often it named this one. AI visibility: how often AI names the dealer at all. Named first: how often it is the very first dealer named.
New York - Major World Chrysler Dodge Jeep Ram (based in Queens, NY) leads with 11% share of voice; a near-tie - the runner-up's share is within 1 point, named in 35% of answers, named first 36% of the time. Google 4.2★, Yelp 1.9★.
Los Angeles - Los Angeles Chrysler Dodge Jeep Ram (based in Los Angeles, CA) leads with 21% share of voice, named in 77% of answers, named first 65% of the time. Google 4.2★, Yelp 3.4★.
Chicago - Chrysler Dodge Jeep RAM of Chicago (based in Chicago, IL) leads with 21% share of voice, named in 65% of answers, named first 47% of the time. Google 4.4★, Yelp 5.0★.
Dallas-Fort Worth - North Dallas Chrysler Dodge Jeep Ram (based in Dallas, TX) leads with 13% share of voice, named in 45% of answers, named first 22% of the time. Google 4.5★, Yelp 2.4★.
Houston - Helfman Dodge Chrysler Jeep Ram FIAT (based in Houston, TX) leads with 20% share of voice, named in 75% of answers, named first 45% of the time. Google 4.6★, Yelp 3.5★.
Atlanta - Landmark Chrysler Dodge Jeep Ram FIAT of Atlanta (based in Chamblee, GA) leads with 20% share of voice, named in 63% of answers, named first 35% of the time. Google 4.4★, Yelp 2.2★.
Washington DC - Farrish Chrysler Jeep Dodge Ram (based in Fairfax, VA) leads with 15% share of voice; a near-tie - the runner-up's share is within 1 point, named in 56% of answers, named first 49% of the time. Google 4.6★, Yelp 3.1★.
Miami - Kendall Dodge Chrysler Jeep Ram (based in Miami, FL) leads with 20% share of voice, named in 68% of answers, named first 37% of the time. Google 4.6★, Yelp 2.4★.
Philadelphia - Chapman's Chrysler Jeep Dodge RAM (based in Horsham, PA) leads with 17% share of voice, named in 57% of answers, named first 48% of the time. Google 4.8★, Yelp 2.2★.
Phoenix - Earnhardt Chrysler Dodge Jeep Ram (based in Gilbert, AZ) leads with 24% share of voice, named in 65% of answers, named first 37% of the time. Google 4.7★, Yelp 2.8★.
Boston - McGovern Chrysler Jeep Dodge Ram of Boston (based in Medford, MA) leads with 16% share of voice, named in 44% of answers, named first 72% of the time. Google 4.2★, Yelp 1.9★.
Riverside - Fontana Chrysler Dodge Jeep Ram (based in Fontana, CA) leads with 16% share of voice, named in 38% of answers, named first 26% of the time. Google 4.4★, Yelp 5.0★.
San Francisco Bay Area - San Leandro Chrysler Dodge Jeep RAM (based in San Leandro, CA) leads with 14% share of voice, named in 48% of answers, named first 39% of the time. Google 4.1★, Yelp 2.3★.
Detroit - Suburban Chrysler Dodge Jeep Ram of Troy (based in Troy, MI) leads with 11% share of voice; a near-tie - the runner-up's share is within 1 point, named in 43% of answers, named first 30% of the time. Google 4.5★, Yelp 2.5★.
Seattle - Bud Clary Auburn Chrysler Dodge Jeep Ram (based in Auburn, WA) leads with 16% share of voice, named in 53% of answers, named first 5% of the time. Google 4.1★, Yelp 2.2★.
Minneapolis-St. Paul - Bloomington Chrysler Jeep Dodge Ram (based in Bloomington, MN) leads with 17% share of voice, named in 44% of answers, named first 69% of the time. Google 4.7★, Yelp 2.4★.
Tampa - Jerry Ulm Chrysler Dodge Jeep RAM (based in Tampa, FL) leads with 19% share of voice, named in 60% of answers, named first 34% of the time. Google 4.1★, Yelp 2.3★.
San Diego - Perry Chrysler Dodge Jeep Ram (based in National City, CA) leads with 18% share of voice; a near-tie - the runner-up's share is within 1 point, named in 78% of answers, named first 20% of the time. Google 4.3★, Yelp 5.0★.
Denver - AutoNation Chrysler Dodge Jeep RAM Southwest (part of the AutoNation group) (based in Littleton, CO) leads with 20% share of voice; a near-tie - the runner-up's share is within 1 point, named in 48% of answers, named first 29% of the time. Google 4.0★, Yelp 2.2★.
Orlando - Central Florida Chrysler Dodge Jeep Ram (based in Orlando, FL) leads with 21% share of voice, named in 80% of answers, named first 37% of the time. Google 4.1★, Yelp 5.0★.
Charlotte - Hendrick Chrysler Dodge Jeep RAM FIAT of Concord (part of the Hendrick group) (based in Concord, NC) leads with 19% share of voice; a near-tie - the runner-up's share is within 1 point, named in 70% of answers, named first 46% of the time. Google 4.7★, Yelp 2.6★.
Baltimore - Ourisman Chrysler Dodge Jeep Ram Fiat of Baltimore (based in Baltimore, MD) leads with 20% share of voice, named in 69% of answers, named first 59% of the time. Google 4.3★, Yelp not rated.
St. Louis - Glendale Chrysler Jeep Dodge Ram (based in St. Louis, MO) leads with 16% share of voice; a near-tie - the runner-up's share is within 1 point, named in 63% of answers, named first 36% of the time. Google 4.5★, Yelp 2.4★.
San Antonio - San Antonio Dodge Chrysler Jeep RAM (based in San Antonio, TX) leads with 20% share of voice, named in 75% of answers, named first 17% of the time. Google 4.2★, Yelp 5.0★.
Austin - Covert Chrysler Dodge Jeep Ram of Austin (based in Austin, TX) leads with 21% share of voice, named in 80% of answers, named first 69% of the time. Google 4.5★, Yelp 3.1★.
Monthly brand and model searches across each metro's measured cities - the demand AI answers compete for:
New York - 10,460 searches per month
Houston - 7,370 searches per month
Dallas-Fort Worth - 6,270 searches per month
Los Angeles - 5,780 searches per month
Miami - 4,080 searches per month
Chicago - 4,070 searches per month
Phoenix - 3,500 searches per month
Denver - 3,370 searches per month
Atlanta - 3,230 searches per month
San Antonio - 2,970 searches per month
Austin - 2,940 searches per month
San Francisco Bay Area - 2,770 searches per month
San Diego - 2,650 searches per month
Orlando - 2,560 searches per month
Seattle - 2,520 searches per month
Tampa - 2,420 searches per month
Philadelphia - 2,360 searches per month
Charlotte - 2,310 searches per month
Minneapolis-St. Paul - 2,270 searches per month
Detroit - 1,950 searches per month
Baltimore - 1,780 searches per month
Riverside - 1,660 searches per month
Washington DC - 1,580 searches per month
Boston - 1,340 searches per month
St. Louis - 1,260 searches per month
What AI reads, nationally
The websites AI cited most when answering shopper questions across the 25 measured metros, as a share of all citations:
dealerrater.com - 13.4% of citations
carfax.com - 7.9% of citations
cars.com - 6.8% of citations
caredge.com - 5.3% of citations
cargurus.com - 4.8% of citations
ramtrucks.com - 4.2% of citations
kbb.com - 3.2% of citations
autotrader.com - 2.5% of citations
capitalone.com - 1.6% of citations
yelp.com - 1.4% of citations
birdeye.com - 1.2% of citations
cbac.com - 0.7% of citations
autostoday.com - 0.5% of citations
National insights
AI recommends locally. In 24 of 25 metros, a dealer's share of voice falls as its distance from the metro's center grows - the strongest single force we measured, ahead of ratings and store size. The typical metro leader sits 10 miles from the city center; the typical measured store sits 21.
Different dealers win sales and service. In 12 of 25 metros, the dealer AI recommends for service is not the dealer it recommends for buying. In New York, Eastchester Chrysler Jeep Dodge Ram wins the purchase questions while Major World Chrysler Dodge Jeep Ram wins service.
Yelp is a weak spot for some leaders.15 of the 24 metro leaders with a Yelp listing carry a rating below 3 stars. Yelp is a major review source for AI answers, so the gap matters.
DealerRater ratings vary far more than Google ratings. The metro leaders are tied on Google, but on DealerRater - a review site AI reads in nearly every measured metro - their ratings run from 3.9★ to 4.9★. The widest gap: Bud Clary Auburn Chrysler Dodge Jeep Ram in Seattle holds 3.9★ on DealerRater against 4.1★ on Google.
Even the leading dealers are absent from many answers. Across the measured metros, even the leading dealer is named in only 60% of AI answers on average - the rest name someone else. AI visibility is contested everywhere, including at the top.
What To Do
Strengthen your profiles on the sites AI reads most. dealerrater.com, carfax.com, cars.com are among the ten most-cited sources in at least 80% of the metros we measured. Strengthen those first: keep your Google Business Profile complete and actively managed, claim your DealerRater page and respond to its reviews, and take part in the local discussions where shoppers ask about dealers. Then add the review sites AI cites in your own market (the source table above shows the national picture).
Build real pages for the nearby markets you want to win. AI recommends locally: in 24 of 25 metros, the dealers it names most are the ones closest to where the shopper asks. You cannot move the store, but you can make your relevance to each nearby market visible. Give every city you serve its own page with real substance: the inventory you deliver there, the drive time from that city, the services those customers use, and reviews from real customers who live there. Thin copies of one page do not help; give AI real local content to cite.
Work on service visibility separately. In 12 of 25 metros, the dealer AI recommends for service is not the dealer it recommends for buying. Winning the sales conversation does not carry over. Service needs its own footprint: service pages on your website, service reviews, and service questions answered on the same sites.
Publish content only your dealership can offer. Leaders and the field are tied on Google ratings (4.4★ to 4.4★), so generic claims about quality do not separate anyone. Give the sites AI reads specific, factual material to cite: your actual inventory, real customer reviews, and the services your store offers - and keep it current.
Know where you stand. Every metro here was measured with the same non-branded questions real shoppers ask, and 16 of 25 metros are a contested race. You cannot aim any of the steps above without knowing your own position: which questions you win, which you lose, and to whom. That is what a dealer-level measurement shows.
Regional footprint
Who leads each sub-market, and where
The dealer AI names most in each sub-market. Each sub-market is measured at its anchor city -
shown with its population - chosen to represent that part of the region; the anchors together
span the metro's major population centers. On the map, each anchor's bubble is sized by its
monthly shopper search demand, so larger circles are the markets with more search activity.
National footprint
The 25 metros, coast to coast
Each bubble is one of America's 25 biggest metro areas, sized by monthly shopper search
demand in its anchor city and numbered by metro rank. The table that follows names the dealer
AI recommends most in each.
Market demand
Where the nation shops
Monthly brand and model searches in each metro's anchor city - the demand AI answers compete
for. Search demand weights and sizes the markets in this report; it is not a sales figure.
Market demand
What the region is searching for
How many shoppers near the region search for each model every month. This is the
demand AI answers compete for, and it sets how much each city counts toward the scores. Search
demand weights the cities in this report; it is not a sales figure.
Metro leaderboard
The National 25 - who AI recommends, metro by metro
The dealer AI assistants recommend most in each of the nation's 25 biggest metros, measured
with identical non-branded Find / Buy / Service questions in each metro's anchor city.
#
Metro
Dealer city
AI leader
Share of voice
AI visibility
Named first
Google
Yelp
1
New York
Queens, NY
Major World Chrysler Dodge Jeep Ram
11%*
35%
36%
4.2★
1.9★
2
Los Angeles
Los Angeles, CA
Los Angeles Chrysler Dodge Jeep Ram
21%
77%
65%
4.2★
3.4★
3
Chicago
Chicago, IL
Chrysler Dodge Jeep RAM of Chicago
21%
65%
47%
4.4★
5.0★
4
Dallas-Fort Worth
Dallas, TX
North Dallas Chrysler Dodge Jeep Ram
13%
45%
22%
4.5★
2.4★
5
Houston
Houston, TX
Helfman Dodge Chrysler Jeep Ram FIAT
20%
75%
45%
4.6★
3.5★
6
Atlanta
Chamblee, GA
Landmark Chrysler Dodge Jeep Ram FIAT of Atlanta
20%
63%
35%
4.4★
2.2★
7
Washington DC
Fairfax, VA
Farrish Chrysler Jeep Dodge Ram
15%*
56%
49%
4.6★
3.1★
8
Miami
Miami, FL
Kendall Dodge Chrysler Jeep Ram
20%
68%
37%
4.6★
2.4★
9
Philadelphia
Horsham, PA
Chapman's Chrysler Jeep Dodge RAM
17%
57%
48%
4.8★
2.2★
10
Phoenix
Gilbert, AZ
Earnhardt Chrysler Dodge Jeep Ram
24%
65%
37%
4.7★
2.8★
11
Boston
Medford, MA
McGovern Chrysler Jeep Dodge Ram of Boston
16%
44%
72%
4.2★
1.9★
12
Riverside
Fontana, CA
Fontana Chrysler Dodge Jeep Ram
16%
38%
26%
4.4★
5.0★
13
San Francisco Bay Area
San Leandro, CA
San Leandro Chrysler Dodge Jeep RAM
14%
48%
39%
4.1★
2.3★
14
Detroit
Troy, MI
Suburban Chrysler Dodge Jeep Ram of Troy
11%*
43%
30%
4.5★
2.5★
15
Seattle
Auburn, WA
Bud Clary Auburn Chrysler Dodge Jeep Ram
16%
53%
5%
4.1★
2.2★
16
Minneapolis-St. Paul
Bloomington, MN
Bloomington Chrysler Jeep Dodge Ram
17%
44%
69%
4.7★
2.4★
17
Tampa
Tampa, FL
Jerry Ulm Chrysler Dodge Jeep RAM
19%
60%
34%
4.1★
2.3★
18
San Diego
National City, CA
Perry Chrysler Dodge Jeep Ram
18%*
78%
20%
4.3★
5.0★
19
Denver
Littleton, CO
AutoNation Chrysler Dodge Jeep RAM Southwest · AutoNation
20%*
48%
29%
4.0★
2.2★
20
Orlando
Orlando, FL
Central Florida Chrysler Dodge Jeep Ram
21%
80%
37%
4.1★
5.0★
21
Charlotte
Concord, NC
Hendrick Chrysler Dodge Jeep RAM FIAT of Concord · Hendrick
19%*
70%
46%
4.7★
2.6★
22
Baltimore
Baltimore, MD
Ourisman Chrysler Dodge Jeep Ram Fiat of Baltimore
20%
69%
59%
4.3★
-
23
St. Louis
St. Louis, MO
Glendale Chrysler Jeep Dodge Ram
16%*
63%
36%
4.5★
2.4★
24
San Antonio
San Antonio, TX
San Antonio Dodge Chrysler Jeep RAM
20%
75%
17%
4.2★
5.0★
25
Austin
Austin, TX
Covert Chrysler Dodge Jeep Ram of Austin
21%
80%
69%
4.5★
3.1★
A share marked * is a near-tie: the runner-up's share is within 1 point, and the ranking follows the unrounded scores. In 7 of the 25 metros the lead is this close.
How to read this. Share of voice: of every time AI named
a dealer in this metro, how often it named this one. AI
visibility: how often AI names the dealer at all. Named first: how often it is the very first
dealer named - kept separate from visibility, as always. Bars are scaled to a 50% share.
Regional leaderboard
The regional leaderboard
Who AI recommends most across the region. Share of voice is the headline:
out of every time AI named a dealer, how often it named this one.
AI visibility is how often AI names the dealer at all, and
named first is how often it is the very first dealer named - a dealer can be
named often yet rarely first, so we keep these separate. Cities with more shopper demand count
for more.
Winning patterns
The winners are not who you'd expect
The two things dealers invest in as reputation - store size and Google rating - do not
separate the AI leaders from the field. Most metros are led by a store that is not the biggest
in its market, winning under its own local name.
Where AI's winners rank by store size. Every metro's
dealers, ranked by Google review count; the groups below show where each metro's AI leader
falls in that size order.
Dealer scorecard
Dealer ranking scorecard
Read each grade cell as two numbers: a bold 0-100 grade, and in grey the share of voice it
comes from. The grade is relative - the region's strongest dealer scores 100 and every other
dealer is measured against it. Find, Buy and Service are graded on their own and count equally
toward the Weighted overall. "Weighted" means busier cities count for more: each city's result
is scaled by its monthly search demand before the cities are combined, so how a dealer does
where the shoppers are matters most.
AI sources
Top Sources
The websites AI cited most when answering shopper questions across the region - each shown
as its share of all the citations AI made. Getting listed and well-reviewed on the sources that
rank highest here is how a dealer gets into AI answers.
AI sources
What AI reads, nationally
Store size and ratings do not decide who AI recommends. The clearest national pattern is
what AI reads: the same few sources appear in metro after metro. Each website is shown as its
share of all the citations AI made across the 25 measured metros. Getting listed and
well-reviewed on the sources that rank highest here is how a dealer gets into AI answers.
Market opportunity
Most metros are still up for grabs
The small number next to each metro is the leader's share of voice divided
by the runner-up's - 1.0x means the leader and runner-up are tied.
Contested - the runner-up is within striking distanceHeld - the leader is comfortably aheadBubble size = market size (monthly searches)
Leader's share of voice
Of every time AI named a dealer in that metro, the percentage that went to the metro's
#1 dealer.
Runner-up's share of voice
The same measure for the #2 dealer. The closer the two shares, the closer the race;
a leader can never sit below the dashed line, only above it.
Share of voice = a dealer's AI mentions ÷ all dealers' AI mentions in its metro
Striking distance = the runner-up holds at least the leader's share ÷ 1.2
Market opportunity
Share of Voice vs Share of Demand
This chart plots each dealer's Share of Voice (up)
against its Share of Demand (across). The dashed line is break-even, where the
two are equal. Below it, a dealer's Share of Demand is larger than its Share of Voice - the
clearest gaps to close. Bubbles are sized by Google review count.
At or above its opportunityBelow its opportunity (a gap)Bubble size = Google review count
Share of Voice
When AI assistants recommend dealers in this region, the percentage of those
recommendations that go to this dealer.
Share of Demand
This dealer's slice of the region's shoppers, based on distance: each town's shoppers
count toward the stores nearest them, and busier towns count for more.
Share of voice = a dealer's AI mentions ÷ all dealers' AI mentions
Share of demand = a dealer's nearby demand ÷ all dealers' nearby demand
Regional insights
Regional Insights
These patterns stand out when the region's answers are read together. Each one is
computed from the measured runs behind this report.
National insights
National insights
Beyond the headline story, these patterns stand out when all the metros are read together.
Each one is computed from the measured runs - per-metro results are directional, but these
cross-metro patterns rest on the full national sample.
Recommended actions
What To Do
The patterns in this report are national, but the actions they point to are local - and none
of them requires being the biggest store in the market. Five places to start, each grounded in
what this measurement found.
Methodology
Methodology
We asked non-dealer branded questions - where to find, buy, and service a Ram - city by city across each of America's 25 biggest metro areas, and recorded which dealerships each AI assistant named and in what order. Every Ram dealership in the metro's measured footprint is included, and dealers are never named in the questions, so every dealer is measured the same way. Each city's results are weighted by its real search demand, and every metro gets the identical question set, which is what makes the cross-metro patterns comparable.
Read each metro's result as one measurement in time. AI answers vary run to run, and in a closely contested metro the top spots can trade places between measurements. The national patterns, aggregated across all the metros, are the robust layer of this report. Share of voice, visibility, and named-first are always reported separately. A dealer counts as part of a dealer group only when the group's name is in the dealership's own name, so a store a group owns but brands locally counts as local. Review counts decide which dealers we measure; they never enter the score. Metro population figures are US Census Bureau estimates; search demand is Google search volume; dealer ratings are Google Business Profile, DealerRater, and Yelp.
Related reports
Related Reports
The national report this regional report belongs to, and sibling regions as they publish.
Regional reports
Regional Reports
Metro-level reports, each ranking the dealers AI
recommends across that metro, city by city.
Next step · For your dealership
Custom Dealer Reports
This regional report shows how AI sees the whole market. A Custom
Dealer Report goes deeper on one dealership: yours.
This national report shows how AI sees dealers across
America's biggest metros. A Custom Dealer Report goes deeper on one dealership: yours.
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How often AI names each dealer across this month's shopping prompts
Your Dealership
54%
Competitor A
41%
Competitor B
33%
Competitor C
27%
FIND
72/100
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SERVICE
58/100
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{"metros":[{"rank":1,"metro":"New York","leader":"Major World Chrysler Dodge Jeep Ram","searches":10460,"lat":40.71,"lng":-74.01},{"rank":2,"metro":"Los Angeles","leader":"Los Angeles Chrysler Dodge Jeep Ram","searches":5780,"lat":34.05,"lng":-118.24},{"rank":3,"metro":"Chicago","leader":"Chrysler Dodge Jeep RAM of Chicago","searches":4070,"lat":41.88,"lng":-87.63},{"rank":4,"metro":"Dallas-Fort Worth","leader":"North Dallas Chrysler Dodge Jeep Ram","searches":6270,"lat":32.78,"lng":-96.8},{"rank":5,"metro":"Houston","leader":"Helfman Dodge Chrysler Jeep Ram FIAT","searches":7370,"lat":29.76,"lng":-95.37},{"rank":6,"metro":"Atlanta","leader":"Landmark Chrysler Dodge Jeep Ram FIAT of Atlanta","searches":3230,"lat":33.75,"lng":-84.39},{"rank":7,"metro":"Washington DC","leader":"Farrish Chrysler Jeep Dodge Ram","searches":1580,"lat":38.91,"lng":-77.04},{"rank":8,"metro":"Miami","leader":"Kendall Dodge Chrysler Jeep Ram","searches":4080,"lat":25.77,"lng":-80.19},{"rank":9,"metro":"Philadelphia","leader":"Chapman's Chrysler Jeep Dodge RAM","searches":2360,"lat":39.95,"lng":-75.17},{"rank":10,"metro":"Phoenix","leader":"Earnhardt Chrysler Dodge Jeep Ram","searches":3500,"lat":33.45,"lng":-112.07},{"rank":11,"metro":"Boston","leader":"McGovern Chrysler Jeep Dodge Ram of Boston","searches":1340,"lat":42.36,"lng":-71.06},{"rank":12,"metro":"Riverside","leader":"Fontana Chrysler Dodge Jeep Ram","searches":1660,"lat":33.95,"lng":-117.4},{"rank":13,"metro":"San Francisco Bay Area","leader":"San Leandro Chrysler Dodge Jeep RAM","searches":2770,"lat":37.77,"lng":-122.42},{"rank":14,"metro":"Detroit","leader":"Suburban Chrysler Dodge Jeep Ram of Troy","searches":1950,"lat":42.33,"lng":-83.05},{"rank":15,"metro":"Seattle","leader":"Bud Clary Auburn Chrysler Dodge Jeep Ram","searches":2520,"lat":47.61,"lng":-122.33},{"rank":16,"metro":"Minneapolis-St. Paul","leader":"Bloomington Chrysler Jeep Dodge Ram","searches":2270,"lat":44.98,"lng":-93.27},{"rank":17,"metro":"Tampa","leader":"Jerry Ulm Chrysler Dodge Jeep RAM","searches":2420,"lat":27.95,"lng":-82.46},{"rank":18,"metro":"San Diego","leader":"Perry Chrysler Dodge Jeep Ram","searches":2650,"lat":32.72,"lng":-117.16},{"rank":19,"metro":"Denver","leader":"AutoNation Chrysler Dodge Jeep RAM Southwest","searches":3370,"lat":39.74,"lng":-104.99},{"rank":20,"metro":"Orlando","leader":"Central Florida Chrysler Dodge Jeep Ram","searches":2560,"lat":28.54,"lng":-81.38},{"rank":21,"metro":"Charlotte","leader":"Hendrick Chrysler Dodge Jeep RAM FIAT of Concord","searches":2310,"lat":35.23,"lng":-80.84},{"rank":22,"metro":"Baltimore","leader":"Ourisman Chrysler Dodge Jeep Ram Fiat of Baltimore","searches":1780,"lat":39.29,"lng":-76.61},{"rank":23,"metro":"St. Louis","leader":"Glendale Chrysler Jeep Dodge Ram","searches":1260,"lat":38.63,"lng":-90.2},{"rank":24,"metro":"San Antonio","leader":"San Antonio Dodge Chrysler Jeep RAM","searches":2970,"lat":29.42,"lng":-98.49},{"rank":25,"metro":"Austin","leader":"Covert Chrysler Dodge Jeep Ram of Austin","searches":2940,"lat":30.27,"lng":-97.74}]}
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Ram","group":null,"sov":0.1256,"visibility":0.4535,"first_rate":0.2228,"google":4.5,"dealerrater":4.4,"yelp":2.4},{"rank":5,"metro":"Houston","anchor":"Houston, TX","home":"Houston, TX","near_tie":false,"leader":"Helfman Dodge Chrysler Jeep Ram FIAT","group":null,"sov":0.2021,"visibility":0.754,"first_rate":0.4494,"google":4.6,"dealerrater":null,"yelp":3.5},{"rank":6,"metro":"Atlanta","anchor":"Atlanta, GA","home":"Chamblee, GA","near_tie":false,"leader":"Landmark Chrysler Dodge Jeep Ram FIAT of Atlanta","group":null,"sov":0.1967,"visibility":0.6319,"first_rate":0.3462,"google":4.4,"dealerrater":4.3,"yelp":2.2},{"rank":7,"metro":"Washington DC","anchor":"Washington, DC","home":"Fairfax, VA","near_tie":true,"leader":"Farrish Chrysler Jeep Dodge Ram","group":null,"sov":0.1542,"visibility":0.5571,"first_rate":0.4855,"google":4.6,"dealerrater":4.1,"yelp":3.1},{"rank":8,"metro":"Miami","anchor":"Miami, FL","home":"Miami, FL","near_tie":false,"leader":"Kendall Dodge Chrysler Jeep 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MN","near_tie":false,"leader":"Bloomington Chrysler Jeep Dodge Ram","group":null,"sov":0.1677,"visibility":0.437,"first_rate":0.6906,"google":4.7,"dealerrater":null,"yelp":2.4},{"rank":17,"metro":"Tampa","anchor":"Tampa, FL","home":"Tampa, FL","near_tie":false,"leader":"Jerry Ulm Chrysler Dodge Jeep RAM","group":null,"sov":0.1907,"visibility":0.5989,"first_rate":0.3422,"google":4.1,"dealerrater":4.5,"yelp":2.3},{"rank":18,"metro":"San Diego","anchor":"San Diego, CA","home":"National City, CA","near_tie":true,"leader":"Perry Chrysler Dodge Jeep Ram","group":null,"sov":0.1817,"visibility":0.7804,"first_rate":0.2024,"google":4.3,"dealerrater":null,"yelp":5.0},{"rank":19,"metro":"Denver","anchor":"Denver, CO","home":"Littleton, CO","near_tie":true,"leader":"AutoNation Chrysler Dodge Jeep RAM Southwest","group":"AutoNation","sov":0.1953,"visibility":0.4849,"first_rate":0.2856,"google":4,"dealerrater":4.5,"yelp":2.2},{"rank":20,"metro":"Orlando","anchor":"Orlando, FL","home":"Orlando, FL","near_tie":false,"leader":"Central Florida Chrysler Dodge Jeep Ram","group":null,"sov":0.2129,"visibility":0.8006,"first_rate":0.372,"google":4.1,"dealerrater":4.5,"yelp":5.0},{"rank":21,"metro":"Charlotte","anchor":"Charlotte, NC","home":"Concord, NC","near_tie":true,"leader":"Hendrick Chrysler Dodge Jeep RAM FIAT of Concord","group":"Hendrick","sov":0.1922,"visibility":0.6962,"first_rate":0.4613,"google":4.7,"dealerrater":4.9,"yelp":2.6},{"rank":22,"metro":"Baltimore","anchor":"Baltimore, MD","home":"Baltimore, MD","near_tie":false,"leader":"Ourisman Chrysler Dodge Jeep Ram Fiat of Baltimore","group":null,"sov":0.2047,"visibility":0.6902,"first_rate":0.5866,"google":4.3,"dealerrater":4.1,"yelp":null},{"rank":23,"metro":"St. Louis","anchor":"St. Louis, MO","home":"St. Louis, MO","near_tie":true,"leader":"Glendale Chrysler Jeep Dodge Ram","group":null,"sov":0.1649,"visibility":0.6344,"first_rate":0.3556,"google":4.5,"dealerrater":4.4,"yelp":2.4},{"rank":24,"metro":"San Antonio","anchor":"San Antonio, TX","home":"San Antonio, TX","near_tie":false,"leader":"San Antonio Dodge Chrysler Jeep RAM","group":null,"sov":0.199,"visibility":0.7545,"first_rate":0.1677,"google":4.2,"dealerrater":4.6,"yelp":5.0},{"rank":25,"metro":"Austin","anchor":"Austin, TX","home":"Austin, TX","near_tie":false,"leader":"Covert Chrysler Dodge Jeep Ram of Austin","group":null,"sov":0.2061,"visibility":0.8033,"first_rate":0.6939,"google":4.5,"dealerrater":4.5,"yelp":3.1}]
[{"title":"AI recommends locally","html":"In <strong>24 of 25</strong> metros, a dealer's share of voice falls as its distance from the metro's center grows - the strongest single force we measured, ahead of ratings and store size. The typical metro leader sits <strong>10 miles</strong> from the city center; the typical measured store sits 21."},{"title":"Different dealers win sales and service","html":"In <strong>12 of 25</strong> metros, the dealer AI recommends for service is not the dealer it recommends for buying. In New York, <strong>Eastchester Chrysler Jeep Dodge Ram</strong> wins the purchase questions while <strong>Major World Chrysler Dodge Jeep Ram</strong> wins service."},{"title":"Yelp is a weak spot for some leaders","html":"<strong>15 of the 24</strong> metro leaders with a Yelp listing carry a rating below 3 stars. Yelp is a major review source for AI answers, so the gap matters."},{"title":"DealerRater ratings vary far more than Google ratings","html":"The metro leaders are tied on Google, but on DealerRater - a review site AI reads in nearly every measured metro - their ratings run from <strong>3.9★ to 4.9★</strong>. The widest gap: Bud Clary Auburn Chrysler Dodge Jeep Ram in Seattle holds 3.9★ on DealerRater against 4.1★ on Google."},{"title":"Even the leading dealers are absent from many answers","html":"Across the measured metros, even the leading dealer is named in only <strong>60%</strong> of AI answers on average - the rest name someone else. AI visibility is contested everywhere, including at the top."}]
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{"pattern_title":"The biggest store does not always win","pattern_html":"In 21 of 25 metros, the dealer AI recommends most is not the metro's biggest store by Google review count. The most extreme example: Major World Chrysler Dodge Jeep Ram leads New York while ranking #29 of 41 stores by review count.","fine_html":"","buckets":[{"count":4,"title":"The metro's biggest store wins","sub":"size predicted the winner","items":[{"metro":"San Diego","pos":"#1 of 8"},{"metro":"Charlotte","pos":"#1 of 14"},{"metro":"San Francisco Bay Area","pos":"#1 of 16"},{"metro":"Minneapolis-St. Paul","pos":"#1 of 17"}]},{"count":15,"title":"A top-half store wins","sub":"big, but not the biggest","items":[{"metro":"Houston","pos":"#10 of 20"},{"metro":"Seattle","pos":"#6 of 13"},{"metro":"Austin","pos":"#5 of 11"},{"metro":"Orlando","pos":"#5 of 14"},{"metro":"Denver","pos":"#4 of 13"},{"metro":"Tampa","pos":"#4 of 14"},{"metro":"Atlanta","pos":"#5 of 19"},{"metro":"Washington DC","pos":"#5 of 21"},{"metro":"Miami","pos":"#3 of 14"},{"metro":"Philadelphia","pos":"#6 of 30"},{"metro":"Detroit","pos":"#7 of 35"},{"metro":"San Antonio","pos":"#2 of 10"},{"metro":"Phoenix","pos":"#2 of 12"},{"metro":"St. Louis","pos":"#2 of 18"},{"metro":"Baltimore","pos":"#2 of 22"}]},{"count":6,"title":"A bottom-half store wins","sub":"the winner is a smaller store","items":[{"metro":"Dallas-Fort Worth","pos":"#19 of 20"},{"metro":"Riverside","pos":"#24 of 26"},{"metro":"Boston","pos":"#22 of 28"},{"metro":"New York","pos":"#29 of 41"},{"metro":"Los Angeles","pos":"#16 of 25"},{"metro":"Chicago","pos":"#24 of 39"}]}]}
[{"value":"84%","label":"of metros: the biggest store (by review count) is not the AI leader"},{"value":"76%","label":"of leaders do not hold their metro's highest Google rating"},{"value":"92%","label":"of leaders carry their own local name, not a national group brand"},{"value":"44%","label":"of leaders are based in the metro's busiest shopping city"}]
[]
{"groups":[{"key":"contested","count":16,"title":"Contested races","sub":"the runner-up is within striking distance","items":[{"metro":"Washington DC","ratio":1.0},{"metro":"New York","ratio":1.0},{"metro":"Charlotte","ratio":1.01},{"metro":"San Diego","ratio":1.02},{"metro":"Denver","ratio":1.02},{"metro":"St. Louis","ratio":1.06},{"metro":"Detroit","ratio":1.06},{"metro":"San Francisco Bay Area","ratio":1.09},{"metro":"Austin","ratio":1.09},{"metro":"Orlando","ratio":1.11},{"metro":"Minneapolis-St. Paul","ratio":1.11},{"metro":"Phoenix","ratio":1.12},{"metro":"Boston","ratio":1.12},{"metro":"Seattle","ratio":1.14},{"metro":"San Antonio","ratio":1.15},{"metro":"Miami","ratio":1.15}]},{"key":"clear","count":8,"title":"Clear leads","sub":"comfortably ahead, but not out of reach","items":[{"metro":"Atlanta","ratio":1.22},{"metro":"Dallas-Fort Worth","ratio":1.24},{"metro":"Baltimore","ratio":1.34},{"metro":"Tampa","ratio":1.34},{"metro":"Riverside","ratio":1.35},{"metro":"Los Angeles","ratio":1.37},{"metro":"Philadelphia","ratio":1.43},{"metro":"Houston","ratio":1.49}]},{"key":"dominant","count":1,"title":"Dominant leads","sub":"the leader holds at least 2x the runner-up's share","items":[{"metro":"Chicago","ratio":2.29}]}],"scatter":[{"metro":"New York","full":"New York","dealer":"Major World Chrysler Dodge Jeep Ram","leader":0.1098,"runner":0.1097,"searches":10460,"status":"open"},{"metro":"Los Angeles","full":"Los Angeles","dealer":"Los Angeles Chrysler Dodge Jeep Ram","leader":0.207,"runner":0.1508,"searches":5780,"status":"held"},{"metro":"Chicago","full":"Chicago","dealer":"Chrysler Dodge Jeep RAM of Chicago","leader":0.2067,"runner":0.0901,"searches":4070,"status":"held"},{"metro":"Dallas","full":"Dallas-Fort Worth","dealer":"North Dallas Chrysler Dodge Jeep Ram","leader":0.1256,"runner":0.1009,"searches":6270,"status":"held"},{"metro":"Houston","full":"Houston","dealer":"Helfman Dodge Chrysler Jeep Ram 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Boston","leader":0.155,"runner":0.1382,"searches":1340,"status":"open"},{"metro":"Riverside","full":"Riverside","dealer":"Fontana Chrysler Dodge Jeep Ram","leader":0.1613,"runner":0.1193,"searches":1660,"status":"held"},{"metro":"San Francisco Bay Area","full":"San Francisco Bay Area","dealer":"San Leandro Chrysler Dodge Jeep RAM","leader":0.1351,"runner":0.1244,"searches":2770,"status":"open"},{"metro":"Detroit","full":"Detroit","dealer":"Suburban Chrysler Dodge Jeep Ram of Troy","leader":0.1136,"runner":0.1068,"searches":1950,"status":"open"},{"metro":"Seattle","full":"Seattle","dealer":"Bud Clary Auburn Chrysler Dodge Jeep Ram","leader":0.1623,"runner":0.1424,"searches":2520,"status":"open"},{"metro":"Minneapolis","full":"Minneapolis-St. Paul","dealer":"Bloomington Chrysler Jeep Dodge Ram","leader":0.1677,"runner":0.1508,"searches":2270,"status":"open"},{"metro":"Tampa","full":"Tampa","dealer":"Jerry Ulm Chrysler Dodge Jeep RAM","leader":0.1907,"runner":0.1419,"searches":2420,"status":"held"},{"metro":"San Diego","full":"San Diego","dealer":"Perry Chrysler Dodge Jeep Ram","leader":0.1817,"runner":0.1786,"searches":2650,"status":"open"},{"metro":"Denver","full":"Denver","dealer":"AutoNation Chrysler Dodge Jeep RAM Southwest","leader":0.1953,"runner":0.1907,"searches":3370,"status":"open"},{"metro":"Orlando","full":"Orlando","dealer":"Central Florida Chrysler Dodge Jeep Ram","leader":0.2129,"runner":0.1922,"searches":2560,"status":"open"},{"metro":"Charlotte","full":"Charlotte","dealer":"Hendrick Chrysler Dodge Jeep RAM FIAT of Concord","leader":0.1922,"runner":0.191,"searches":2310,"status":"open"},{"metro":"Baltimore","full":"Baltimore","dealer":"Ourisman Chrysler Dodge Jeep Ram Fiat of Baltimore","leader":0.2047,"runner":0.1533,"searches":1780,"status":"held"},{"metro":"St. Louis","full":"St. Louis","dealer":"Glendale Chrysler Jeep Dodge Ram","leader":0.1649,"runner":0.1558,"searches":1260,"status":"open"},{"metro":"San Antonio","full":"San Antonio","dealer":"San Antonio Dodge Chrysler Jeep RAM","leader":0.199,"runner":0.1737,"searches":2970,"status":"open"},{"metro":"Austin","full":"Austin","dealer":"Covert Chrysler Dodge Jeep Ram of Austin","leader":0.2061,"runner":0.1889,"searches":2940,"status":"open"}],"intro_html":"Today's leaderboard can still change. In 16 of 25 metros the runner-up is within striking distance of the leader, and only 1 leader holds a dominant share. The groups below sort the metros by the size of the leader's margin.","scatter_head_html":"<strong>How close every race is.</strong> Each bubble is one metro, sized by market size. Up: the share of voice the leading dealer holds. Across: the share the runner-up holds. On the dashed line, the leader and runner-up hold equal shares. The tinted zone just above it is striking distance; the higher a bubble sits above the line, the larger the leader's margin. 5 of the 10 biggest markets are in the striking-distance zone."}
Strengthen your profiles on the sites AI reads most
dealerrater.com, carfax.com, cars.com are among the ten most-cited sources in at least 80% of the metros we measured. Strengthen those first: keep your Google Business Profile complete and actively managed, claim your DealerRater page and respond to its reviews, and take part in the local discussions where shoppers ask about dealers. Then add the review sites AI cites in your own market (the source table above shows the national picture).
Build real pages for the nearby markets you want to win
AI recommends locally: in 24 of 25 metros, the dealers it names most are the ones closest to where the shopper asks. You cannot move the store, but you can make your relevance to each nearby market visible. Give every city you serve its own page with real substance: the inventory you deliver there, the drive time from that city, the services those customers use, and reviews from real customers who live there. Thin copies of one page do not help; give AI real local content to cite.
Work on service visibility separately
In 12 of 25 metros, the dealer AI recommends for service is not the dealer it recommends for buying. Winning the sales conversation does not carry over. Service needs its own footprint: service pages on your website, service reviews, and service questions answered on the same sites.
Publish content only your dealership can offer
Leaders and the field are tied on Google ratings (4.4★ to 4.4★), so generic claims about quality do not separate anyone. Give the sites AI reads specific, factual material to cite: your actual inventory, real customer reviews, and the services your store offers - and keep it current.
Know where you stand
Every metro here was measured with the same non-branded questions real shoppers ask, and 16 of 25 metros are a contested race. You cannot aim any of the steps above without knowing your own position: which questions you win, which you lose, and to whom. That is what a dealer-level measurement shows.
Edmunds, AutoTrader and KBB are cited in every measured metro, but they sit well below the dealers' own sites and local sources - AutoTrader peaks at #6 (New York); KBB peaks at #4 (Miami); Edmunds never cracks a metro's ten most-cited.
