AI Visibility · Regional Scoreboard

Volkswagen AI Visibility Philadelphia Metro

Volkswagen dealers across Philadelphia

Regional report · 7 sub-markets
AI
VISIBILITY
Find Buy Service
Prepared September 2026Prepared by CarGenius
Overview

Executive summary

We measured how often AI assistants (ChatGPT, Google AI Mode, and Google AI Overview) name each of the region's 18 Volkswagen dealers when shoppers ask where to find, buy, and service - city by city. Here is who is winning AI visibility today, and where the gaps are.

Colonial Volkswagen leads with 13% share of voice (of every time AI named a Volkswagen dealer in the region) and is named in 55% of all answers. Piazza Volkswagen of Ardmore and Volkswagen of Springfield follow. The clearest gap is Cherry Hill Volkswagen, which AI names less often than its nearby shopper demand would suggest.

How to read this report. This draws on answers from ChatGPT, Google AI Mode, and Google AI Overview. Dealers are never named in the questions, so every dealer is measured the same way. Cities are not counted equally: each city counts toward the regional score in proportion to how much Volkswagen shopping happens there - measured by its monthly search demand - so a strong showing in high-demand markets like Philadelphia and Trenton moves a dealer's regional standing much more than the same showing in a small one. Every city's own results appear in the sub-market table below. The full method is at the end of this report.

The regional leaderboard

Who AI recommends most across the region. Share of voice: of every time AI named a Volkswagen dealer in the region, how often it named this one. AI visibility: how often AI names the dealer at all. Named first: how often it is the very first dealer named.

  1. Colonial Volkswagen - 13% share of voice, named in 55% of answers, named first 16% of the time; strongest sub-market: Philadelphia.
  2. Piazza Volkswagen of Ardmore - 12% share of voice, named in 43% of answers, named first 22% of the time; strongest sub-market: Philadelphia.
  3. Volkswagen of Springfield - 10% share of voice, named in 35% of answers, named first 33% of the time; strongest sub-market: Chester.
  4. North Penn Volkswagen - 10% share of voice, named in 41% of answers, named first 38% of the time; strongest sub-market: Norristown.
  5. Fred Beans Volkswagen of Devon - 10% share of voice, named in 39% of answers, named first 23% of the time; strongest sub-market: Norristown.
  6. Garnet Volkswagen of West Chester - 8% share of voice, named in 30% of answers, named first 16% of the time; strongest sub-market: Wilmington.
  7. Cherry Hill Volkswagen - 8% share of voice, named in 30% of answers, named first 11% of the time; strongest sub-market: Cherry Hill.
  8. Piazza Volkswagen of Langhorne - 5% share of voice, named in 21% of answers, named first 0% of the time; strongest sub-market: Trenton.
  9. Burlington Volkswagen - 4% share of voice, named in 16% of answers, named first 14% of the time; strongest sub-market: Cherry Hill.
  10. Jim Wynn Volkswagen - 4% share of voice, named in 11% of answers, named first 36% of the time; strongest sub-market: Norristown.
  11. Prestige Volkswagen - 3% share of voice, named in 13% of answers, named first 0% of the time; strongest sub-market: Camden.
  12. Smith Volkswagen - 3% share of voice, named in 8% of answers, named first 83% of the time; strongest sub-market: Wilmington.
  13. Jeff D'Ambrosio Volkswagen Downingtown - 3% share of voice, named in 10% of answers, named first 15% of the time; strongest sub-market: Chester.
  14. Hamilton Volkswagen - 2% share of voice, named in 7% of answers, named first 53% of the time; strongest sub-market: Trenton.
  15. Volkswagen Princeton - 2% share of voice, named in 7% of answers, named first 24% of the time; strongest sub-market: Trenton.
  16. Fred Beans Volkswagen of Doylestown - 1% share of voice, named in 5% of answers, named first 24% of the time; strongest sub-market: Philadelphia.
  17. Ciocca Volkswagen of Flemington - 1% share of voice, named in 4% of answers, named first 0% of the time; strongest sub-market: Trenton.
  18. Volkswagen of Salem County - 0% share of voice, named in 1% of answers, named first 8% of the time; strongest sub-market: Wilmington.

Who leads each sub-market, and where

  • Philadelphia (population 1,573,916, 6,280 searches per month) - AI names Colonial Volkswagen most.
  • Trenton (population 89,620, 590 searches per month) - AI names Hamilton Volkswagen most.
  • Wilmington (population 70,898, 540 searches per month) - AI names Smith Volkswagen most.
  • Norristown (population 34,412, 320 searches per month) - AI names Jim Wynn Volkswagen most.
  • Cherry Hill (population 70,475, 280 searches per month) - AI names Cherry Hill Volkswagen most.
  • Chester (population 34,092, 180 searches per month) - AI names Garnet Volkswagen of West Chester most.
  • Camden (population 76,119, 160 searches per month) - AI names Prestige Volkswagen most.

Bubble area is proportional to monthly search demand; the number keys each sub-market to the table. Small dots mark the tracked dealers' locations. Map © OpenStreetMap contributors.

What the region is searching for

  • Volkswagen Atlas - 2,540 searches per month
  • Volkswagen Tiguan - 2,150 searches per month
  • Volkswagen Jetta - 1,150 searches per month
  • Volkswagen Taos - 900 searches per month
  • Volkswagen ID. Buzz - 520 searches per month
  • Volkswagen Atlas Cross Sport - 420 searches per month
  • Volkswagen ID.4 - 380 searches per month
  • Volkswagen Golf GTI - 290 searches per month

Top Sources

The websites AI cited most when answering shopper questions across the region, as a share of all citations:

  • cherryhillvw.com - 10.0% of citations
  • dealerrater.com - 8.0% of citations
  • kbb.com - 7.3% of citations
  • caredge.com - 7.0% of citations
  • garnetvw.com - 5.9% of citations
  • smithvw.com - 5.5% of citations
  • carfax.com - 5.0% of citations
  • cargurus.com - 5.0% of citations
  • cars.com - 4.3% of citations
  • jimwynnvw.com - 3.0% of citations
  • vwprinceton.com - 3.0% of citations
  • hamiltonvw.net - 2.8% of citations

Regional Insights

AI gives shoppers a short list of 3 to 4 dealers. AI answers with actual dealership names 99.4% of the time and names only 3 to 4 dealers per answer. A dealer not on that list loses the shopper to one that is.

The most Google reviews does not mean the most AI recommendations. Burlington Volkswagen has the region's most Google reviews (1,272) yet ranks 9th of 18 on this leaderboard, while Volkswagen of Springfield (376 reviews) ranks 3rd.

Dealer ratings run far lower on Yelp than on Google. The tracked dealers average 4.5 stars on Google but only 2.8 on Yelp, and 11 of 18 score below 3.0 there. Yelp is one of AI's cited sources in this report, so a weak Yelp profile feeds directly into what AI reads.

Philadelphia holds most of the demand - and no dealer has a firm lead. Philadelphia and Trenton together hold 82% of the region's shopping demand, yet in Philadelphia, the busiest market, the most-recommended dealer (Colonial Volkswagen) takes only 19% of AI's dealer mentions. Each of the 7 local areas has a different dealer that AI names most.

Regional footprint

Who leads each sub-market, and where

The dealer AI names most in each sub-market. Each sub-market is measured at its anchor city - shown with its population - chosen to represent that part of the region; the anchors together span the metro's major population centers. On the map, each anchor's bubble is sized by its monthly shopper search demand, so larger circles are the markets with more search activity.

National footprint

The 25 metros, coast to coast

Each bubble is one of America's 25 biggest metro areas, sized by monthly shopper search demand in its anchor city and numbered by metro rank. The table that follows names the dealer AI recommends most in each.

Market demand

Where the nation shops

Monthly brand and model searches in each metro's anchor city - the demand AI answers compete for. Search demand weights and sizes the markets in this report; it is not a sales figure.

Market demand

What the region is searching for

How many shoppers near the region search for each model every month. This is the demand AI answers compete for, and it sets how much each city counts toward the scores. Search demand weights the cities in this report; it is not a sales figure.

Metro leaderboard

The National 25 - who AI recommends, metro by metro

The dealer AI assistants recommend most in each of the nation's 25 biggest metros, measured with identical non-branded Find / Buy / Service questions in each metro's anchor city.

How to read this. Share of voice: of every time AI named a dealer in this metro, how often it named this one. AI visibility: how often AI names the dealer at all. Named first: how often it is the very first dealer named - kept separate from visibility, as always. Bars are scaled to a 50% share.

Regional leaderboard

The regional leaderboard

Who AI recommends most across the region. Share of voice is the headline: out of every time AI named a dealer, how often it named this one. AI visibility is how often AI names the dealer at all, and named first is how often it is the very first dealer named - a dealer can be named often yet rarely first, so we keep these separate. Cities with more shopper demand count for more.

#DealerStrongest sub-marketAI visibilityShare of voiceNamed first
1Colonial VolkswagenPhiladelphia55%
13%
16%
2Piazza Volkswagen of ArdmorePhiladelphia43%
12%
22%
3Volkswagen of SpringfieldChester35%
10%
33%
4North Penn VolkswagenNorristown41%
10%
38%
5Fred Beans Volkswagen of DevonNorristown39%
10%
23%
6Garnet Volkswagen of West ChesterWilmington30%
8%
16%
7Cherry Hill VolkswagenCherry Hill30%
8%
11%
8Piazza Volkswagen of LanghorneTrenton21%
5%
0%
9Burlington VolkswagenCherry Hill16%
4%
14%
10Jim Wynn VolkswagenNorristown11%
4%
36%
11Prestige VolkswagenCamden13%
3%
0%
12Smith VolkswagenWilmington8%
3%
83%
13Jeff D'Ambrosio Volkswagen DowningtownChester10%
3%
15%
14Hamilton VolkswagenTrenton7%
2%
53%
15Volkswagen PrincetonTrenton7%
2%
24%
16Fred Beans Volkswagen of DoylestownPhiladelphia5%
1%
24%
17Ciocca Volkswagen of FlemingtonTrenton4%
1%
0%
18Volkswagen of Salem CountyWilmington1%
0%
8%
Winning patterns

The winners are not who you'd expect

The two things dealers invest in as reputation - store size and Google rating - do not separate the AI leaders from the field. Most metros are led by a store that is not the biggest in its market, winning under its own local name.

Where AI's winners rank by store size. Every metro's dealers, ranked by Google review count; the groups below show where each metro's AI leader falls in that size order.

Dealer scorecard

Dealer ranking scorecard

Read each grade cell as two numbers: a bold 0-100 grade, and in grey the share of voice it comes from. The grade is relative - the region's strongest dealer scores 100 and every other dealer is measured against it. Find, Buy and Service are graded on their own and count equally toward the Weighted overall. "Weighted" means busier cities count for more: each city's result is scaled by its monthly search demand before the cities are combined, so how a dealer does where the shoppers are matters most.

AI sources

Top Sources

The websites AI cited most when answering shopper questions across the region - each shown as its share of all the citations AI made. Getting listed and well-reviewed on the sources that rank highest here is how a dealer gets into AI answers.

AI sources

What AI reads, nationally

Store size and ratings do not decide who AI recommends. The clearest national pattern is what AI reads: the same few sources appear in metro after metro. Each website is shown as its share of all the citations AI made across the 25 measured metros. Getting listed and well-reviewed on the sources that rank highest here is how a dealer gets into AI answers.

Market opportunity

Most metros are still up for grabs

The small number next to each metro is the leader's share of voice divided by the runner-up's - 1.0x means the leader and runner-up are tied.

Contested - the runner-up is within striking distance Held - the leader is comfortably ahead Bubble size = market size (monthly searches)

Leader's share of voice

Of every time AI named a dealer in that metro, the percentage that went to the metro's #1 dealer.

Runner-up's share of voice

The same measure for the #2 dealer. The closer the two shares, the closer the race; a leader can never sit below the dashed line, only above it.

Share of voice = a dealer's AI mentions ÷ all dealers' AI mentions in its metro
Striking distance = the runner-up holds at least the leader's share ÷ 1.2
Market opportunity

Share of Voice vs Share of Demand

This chart plots each dealer's Share of Voice (up) against its Share of Demand (across). The dashed line is break-even, where the two are equal. Below it, a dealer's Share of Demand is larger than its Share of Voice - the clearest gaps to close. Bubbles are sized by Google review count.

At or above its opportunity Below its opportunity (a gap) Bubble size = Google review count

Share of Voice

When AI assistants recommend dealers in this region, the percentage of those recommendations that go to this dealer.

Share of Demand

This dealer's slice of the region's shoppers, based on distance: each town's shoppers count toward the stores nearest them, and busier towns count for more.

Share of voice = a dealer's AI mentions ÷ all dealers' AI mentions
Share of demand = a dealer's nearby demand ÷ all dealers' nearby demand
Regional insights

Regional Insights

These patterns stand out when the region's answers are read together. Each one is computed from the measured runs behind this report.

National insights

National insights

Beyond the headline story, these patterns stand out when all the metros are read together. Each one is computed from the measured runs - per-metro results are directional, but these cross-metro patterns rest on the full national sample.

Recommended actions

What To Do

The patterns in this report are national, but the actions they point to are local - and none of them requires being the biggest store in the market. Five places to start, each grounded in what this measurement found.

Methodology

Methodology

We asked non-dealer branded questions - for example "best Volkswagen dealer near [city]", "Volkswagen Atlas inventory near [city]", and "where to service a Volkswagen near [city]" - against ChatGPT, Google AI Mode, and Google AI Overview, city by city, and recorded which dealers each answer named and in what order. Dealers are never named in the questions, so every dealer in the region is measured the same way and the leaderboard reflects who AI brings up on its own. Search demand comes from Google search volume for in-market shopping terms by model and city; it weights each city and is not a sales figure. Every confirmed Volkswagen dealership in the region's measured footprint is tracked and scored - 18 dealers in this report.

Position is reported only as "named first". How often AI names a dealer and how early it names them are separate measurements, and this report keeps them separate. Because the weighting follows measured demand, Philadelphia and Trenton together carry about 82% of the regional score; every city's own results are shown in the sub-market table. Search demand: Google search volume. AI visibility: live queries to ChatGPT, Google AI Mode, and Google AI Overview. Dealer ratings: Google Business Profile and Yelp.

Next step · For your dealership

Custom Dealer Reports

This regional report shows how AI sees the whole market. A Custom Dealer Report goes deeper on one dealership: yours.

This national report shows how AI sees dealers across America's biggest metros. A Custom Dealer Report goes deeper on one dealership: yours.

Every month, CarGenius runs the questions your buyers ask across the major AI engines and reports how often AI names you versus each competitor, scores your Find, Buy, and Service visibility, verifies your marketplace presence, and ranks what to fix by effort and impact.

Get a Custom Report
Custom Dealer Report · sample data

Most-mentioned dealers in your market

How often AI names each dealer across this month's shopping prompts
Your Dealership
54%
Competitor A
41%
Competitor B
33%
Competitor C
27%
FIND
72/100
BUY
41/100
SERVICE
58/100
About CarGenius

About CarGenius

CarGenius builds AI commerce infrastructure for car dealerships - so a dealership can be found, understood, and chosen when car shoppers ask AI.

Infrastructure

MCP Server

Connects your DMS, inventory, and pricing directly to AI agents in real time.

AI Search

On-Site AI

Conversational search for your own website, built for how car buyers shop.

AI Services

Expert Support

White-glove implementation and AEO reporting, like this report.

Volkswagen
Philadelphia
[{"label":"Leads the region","name":"Colonial Volkswagen","value":"13%","value_label":" share of voice","sub":"Named in 55% of answers"},{"label":"2nd","name":"Piazza Volkswagen of Ardmore","value":"12%","value_label":" share of voice","sub":"Named in 43% of answers"},{"label":"3rd","name":"Volkswagen of Springfield","value":"10%","value_label":" share of voice","sub":"Named in 35% of answers"}]
{"submarkets":[{"n":1,"name":"Philadelphia","lat":39.95238,"lng":-75.16362,"demand":6280,"leader":"Colonial Volkswagen"},{"n":2,"name":"Trenton","lat":40.21705,"lng":-74.74294,"demand":590,"leader":"Hamilton Volkswagen"},{"n":3,"name":"Wilmington","lat":39.74595,"lng":-75.54659,"demand":540,"leader":"Smith Volkswagen"},{"n":4,"name":"Norristown","lat":40.1215,"lng":-75.3399,"demand":320,"leader":"Jim Wynn Volkswagen"},{"n":5,"name":"Cherry Hill","lat":39.93484,"lng":-75.03073,"demand":280,"leader":"Cherry Hill Volkswagen"},{"n":6,"name":"Chester","lat":39.84753,"lng":-75.35785,"demand":180,"leader":"Garnet Volkswagen of West Chester"},{"n":7,"name":"Camden","lat":39.92595,"lng":-75.11962,"demand":160,"leader":"Prestige Volkswagen"}],"dealers":[{"name":"Burlington Volkswagen","lat":40.064743899999996,"lng":-74.8744243},{"name":"Volkswagen Princeton","lat":40.3913279,"lng":-74.6542036},{"name":"Fred Beans Volkswagen of Devon","lat":40.045395,"lng":-75.430008},{"name":"North Penn Volkswagen","lat":40.2710623,"lng":-75.25603579999999},{"name":"Jeff D'Ambrosio Volkswagen Downingtown","lat":40.02156,"lng":-75.6686299},{"name":"Smith Volkswagen","lat":39.727390299999996,"lng":-75.65036979999999},{"name":"Garnet Volkswagen of West Chester","lat":39.8848,"lng":-75.55069999999999},{"name":"Cherry Hill Volkswagen","lat":39.9237489,"lng":-75.04590639999999},{"name":"Colonial Volkswagen","lat":40.154737499999996,"lng":-75.0099961},{"name":"Piazza Volkswagen of Ardmore","lat":40.005424999999995,"lng":-75.285184},{"name":"Piazza Volkswagen of Langhorne","lat":40.1759695,"lng":-74.8868492},{"name":"Prestige Volkswagen","lat":39.7389416,"lng":-75.04355679999999},{"name":"Jim Wynn Volkswagen","lat":40.1337014,"lng":-75.3786937},{"name":"Fred Beans Volkswagen of Doylestown","lat":40.3350252,"lng":-75.1305605},{"name":"Volkswagen of Salem County","lat":39.6207026,"lng":-75.2383227},{"name":"Ciocca Volkswagen of Flemington","lat":40.4866959,"lng":-74.8638394},{"name":"Hamilton Volkswagen","lat":40.2229507,"lng":-74.6439774},{"name":"Volkswagen of Springfield","lat":39.9225008,"lng":-75.3190985}]}
[{"n":1,"name":"Philadelphia","population":1573916,"searches":6280,"leader":"Colonial Volkswagen"},{"n":2,"name":"Trenton","population":89620,"searches":590,"leader":"Hamilton Volkswagen"},{"n":3,"name":"Wilmington","population":70898,"searches":540,"leader":"Smith Volkswagen"},{"n":4,"name":"Norristown","population":34412,"searches":320,"leader":"Jim Wynn Volkswagen"},{"n":5,"name":"Cherry Hill","population":70475,"searches":280,"leader":"Cherry Hill Volkswagen"},{"n":6,"name":"Chester","population":34092,"searches":180,"leader":"Garnet Volkswagen of West Chester"},{"n":7,"name":"Camden","population":76119,"searches":160,"leader":"Prestige Volkswagen"}]
[{"model":"Volkswagen Atlas","searches":2540},{"model":"Volkswagen Tiguan","searches":2150},{"model":"Volkswagen Jetta","searches":1150},{"model":"Volkswagen Taos","searches":900},{"model":"Volkswagen ID. Buzz","searches":520},{"model":"Volkswagen Atlas Cross Sport","searches":420},{"model":"Volkswagen ID.4","searches":380},{"model":"Volkswagen Golf GTI","searches":290}]
[{"rank":1,"dealer":"Colonial Volkswagen","strongest":"Philadelphia","visibility":0.5531,"sov":0.1328,"first_rate":0.1618,"near_tie":false},{"rank":2,"dealer":"Piazza Volkswagen of Ardmore","strongest":"Philadelphia","visibility":0.4275,"sov":0.1204,"first_rate":0.223,"near_tie":false},{"rank":3,"dealer":"Volkswagen of Springfield","strongest":"Chester","visibility":0.3545,"sov":0.102,"first_rate":0.3259,"near_tie":false},{"rank":4,"dealer":"North Penn Volkswagen","strongest":"Norristown","visibility":0.411,"sov":0.1006,"first_rate":0.3773,"near_tie":false},{"rank":5,"dealer":"Fred Beans Volkswagen of Devon","strongest":"Norristown","visibility":0.3942,"sov":0.0972,"first_rate":0.2335,"near_tie":false},{"rank":6,"dealer":"Garnet Volkswagen of West Chester","strongest":"Wilmington","visibility":0.298,"sov":0.0774,"first_rate":0.1642,"near_tie":false},{"rank":7,"dealer":"Cherry Hill Volkswagen","strongest":"Cherry Hill","visibility":0.3004,"sov":0.0767,"first_rate":0.1107,"near_tie":false},{"rank":8,"dealer":"Piazza Volkswagen of Langhorne","strongest":"Trenton","visibility":0.2094,"sov":0.0509,"first_rate":0.0016,"near_tie":false},{"rank":9,"dealer":"Burlington Volkswagen","strongest":"Cherry Hill","visibility":0.1553,"sov":0.0441,"first_rate":0.1432,"near_tie":false},{"rank":10,"dealer":"Jim Wynn Volkswagen","strongest":"Norristown","visibility":0.1096,"sov":0.0378,"first_rate":0.3635,"near_tie":false},{"rank":11,"dealer":"Prestige Volkswagen","strongest":"Camden","visibility":0.1302,"sov":0.033,"first_rate":0.0038,"near_tie":false},{"rank":12,"dealer":"Smith Volkswagen","strongest":"Wilmington","visibility":0.0818,"sov":0.0326,"first_rate":0.8294,"near_tie":false},{"rank":13,"dealer":"Jeff D'Ambrosio Volkswagen Downingtown","strongest":"Chester","visibility":0.1025,"sov":0.0298,"first_rate":0.1544,"near_tie":false},{"rank":14,"dealer":"Hamilton Volkswagen","strongest":"Trenton","visibility":0.073,"sov":0.0226,"first_rate":0.526,"near_tie":false},{"rank":15,"dealer":"Volkswagen Princeton","strongest":"Trenton","visibility":0.0684,"sov":0.0213,"first_rate":0.2434,"near_tie":false},{"rank":16,"dealer":"Fred Beans Volkswagen of Doylestown","strongest":"Philadelphia","visibility":0.045,"sov":0.0098,"first_rate":0.243,"near_tie":false},{"rank":17,"dealer":"Ciocca Volkswagen of Flemington","strongest":"Trenton","visibility":0.0435,"sov":0.0085,"first_rate":0.0,"near_tie":false},{"rank":18,"dealer":"Volkswagen of Salem County","strongest":"Wilmington","visibility":0.0072,"sov":0.0027,"first_rate":0.0762,"near_tie":false}]
[{"rank":1,"dealer":"Colonial Volkswagen","overall":{"grade":100,"share":0.1328},"find":{"grade":87,"share":0.1176},"buy":{"grade":100,"share":0.1739},"service":{"grade":58,"share":0.107},"sentiment":62,"google":{"rating":4.5,"reviews":822},"yelp":{"rating":3.3,"reviews":99}},{"rank":2,"dealer":"Piazza Volkswagen of Ardmore","overall":{"grade":91,"share":0.1204},"find":{"grade":78,"share":0.1058},"buy":{"grade":40,"share":0.0703},"service":{"grade":100,"share":0.185},"sentiment":60,"google":{"rating":4.4,"reviews":762},"yelp":{"rating":2.7,"reviews":95}},{"rank":3,"dealer":"Volkswagen of Springfield","overall":{"grade":77,"share":0.102},"find":{"grade":60,"share":0.081},"buy":{"grade":46,"share":0.0797},"service":{"grade":78,"share":0.1452},"sentiment":58,"google":{"rating":4.5,"reviews":376},"yelp":{"rating":2.3,"reviews":19}},{"rank":4,"dealer":"North Penn Volkswagen","overall":{"grade":76,"share":0.1006},"find":{"grade":100,"share":0.1352},"buy":{"grade":55,"share":0.0951},"service":{"grade":39,"share":0.0715},"sentiment":62,"google":{"rating":4.6,"reviews":988},"yelp":{"rating":3.9,"reviews":34}},{"rank":5,"dealer":"Fred Beans Volkswagen of Devon","overall":{"grade":73,"share":0.0972},"find":{"grade":68,"share":0.0915},"buy":{"grade":46,"share":0.08},"service":{"grade":65,"share":0.1202},"sentiment":55,"google":{"rating":4.5,"reviews":1043},"yelp":{"rating":2.6,"reviews":88}},{"rank":6,"dealer":"Garnet Volkswagen of West Chester","overall":{"grade":58,"share":0.0774},"find":{"grade":48,"share":0.0649},"buy":{"grade":55,"share":0.0953},"service":{"grade":39,"share":0.072},"sentiment":59,"google":{"rating":4.6,"reviews":857},"yelp":{"rating":3.7,"reviews":53}},{"rank":7,"dealer":"Cherry Hill Volkswagen","overall":{"grade":58,"share":0.0767},"find":{"grade":35,"share":0.0477},"buy":{"grade":58,"share":0.1009},"service":{"grade":44,"share":0.0814},"sentiment":62,"google":{"rating":4.5,"reviews":850},"yelp":{"rating":2.2,"reviews":9}},{"rank":8,"dealer":"Piazza Volkswagen of Langhorne","overall":{"grade":38,"share":0.0509},"find":{"grade":21,"share":0.0287},"buy":{"grade":40,"share":0.0687},"service":{"grade":30,"share":0.0552},"sentiment":57,"google":{"rating":4.5,"reviews":657},"yelp":{"rating":2.4,"reviews":53}},{"rank":9,"dealer":"Burlington Volkswagen","overall":{"grade":33,"share":0.0441},"find":{"grade":74,"share":0.0998},"buy":{"grade":9,"share":0.0158},"service":{"grade":9,"share":0.0168},"sentiment":60,"google":{"rating":4.5,"reviews":1272},"yelp":{"rating":2.3,"reviews":86}},{"rank":10,"dealer":"Jim Wynn Volkswagen","overall":{"grade":28,"share":0.0378},"find":{"grade":57,"share":0.0765},"buy":{"grade":5,"share":0.0093},"service":{"grade":15,"share":0.0276},"sentiment":62,"google":{"rating":4.6,"reviews":638},"yelp":{"rating":2.9,"reviews":51}},{"rank":11,"dealer":"Prestige Volkswagen","overall":{"grade":25,"share":0.033},"find":{"grade":19,"share":0.0255},"buy":{"grade":24,"share":0.0409},"service":{"grade":18,"share":0.0326},"sentiment":64,"google":{"rating":4.4,"reviews":640},"yelp":{"rating":3.1,"reviews":60}},{"rank":12,"dealer":"Smith Volkswagen","overall":{"grade":25,"share":0.0326},"find":{"grade":20,"share":0.0272},"buy":{"grade":21,"share":0.037},"service":{"grade":18,"share":0.0335},"sentiment":59,"google":{"rating":4.3,"reviews":897},"yelp":{"rating":2.4,"reviews":55}},{"rank":13,"dealer":"Jeff D'Ambrosio Volkswagen Downingtown","overall":{"grade":22,"share":0.0298},"find":{"grade":28,"share":0.0384},"buy":{"grade":29,"share":0.0504},"service":{"grade":0,"share":0.0005},"sentiment":57,"google":{"rating":4.6,"reviews":961},"yelp":{"rating":2.9,"reviews":15}},{"rank":14,"dealer":"Hamilton Volkswagen","overall":{"grade":17,"share":0.0226},"find":{"grade":16,"share":0.0216},"buy":{"grade":12,"share":0.021},"service":{"grade":14,"share":0.0251},"sentiment":60,"google":{"rating":4.2,"reviews":448},"yelp":{"rating":3.1,"reviews":75}},{"rank":15,"dealer":"Volkswagen Princeton","overall":{"grade":16,"share":0.0213},"find":{"grade":14,"share":0.0189},"buy":{"grade":13,"share":0.0218},"service":{"grade":13,"share":0.0232},"sentiment":60,"google":{"rating":4.6,"reviews":1121},"yelp":{"rating":3.4,"reviews":83}},{"rank":16,"dealer":"Fred Beans Volkswagen of Doylestown","overall":{"grade":7,"share":0.0098},"find":{"grade":0,"share":0.0},"buy":{"grade":17,"share":0.0293},"service":{"grade":0,"share":0.0},"sentiment":56,"google":{"rating":4.5,"reviews":614},"yelp":{"rating":1.0,"reviews":24}},{"rank":17,"dealer":"Ciocca Volkswagen of Flemington","overall":{"grade":6,"share":0.0085},"find":{"grade":12,"share":0.0162},"buy":{"grade":5,"share":0.008},"service":{"grade":1,"share":0.0012},"sentiment":60,"google":{"rating":4.7,"reviews":478},"yelp":{"rating":3.2,"reviews":23}},{"rank":18,"dealer":"Volkswagen of Salem County","overall":{"grade":2,"share":0.0027},"find":{"grade":3,"share":0.0035},"buy":{"grade":1,"share":0.0025},"service":{"grade":1,"share":0.0021},"sentiment":54,"google":{"rating":4.5,"reviews":497},"yelp":{"rating":2.8,"reviews":29}}]
[{"domain":"cherryhillvw.com","cls":"Corporate","share":0.1001},{"domain":"dealerrater.com","cls":"UGC","share":0.0797},{"domain":"kbb.com","cls":"Corporate","share":0.0731},{"domain":"caredge.com","cls":"Corporate","share":0.0704},{"domain":"garnetvw.com","cls":"Corporate","share":0.0592},{"domain":"smithvw.com","cls":"Other","share":0.0553},{"domain":"carfax.com","cls":"UGC","share":0.05},{"domain":"cargurus.com","cls":"Corporate","share":0.05},{"domain":"cars.com","cls":"Corporate","share":0.0428},{"domain":"jimwynnvw.com","cls":"Corporate","share":0.0296},{"domain":"vwprinceton.com","cls":"Corporate","share":0.0296},{"domain":"hamiltonvw.net","cls":"Corporate","share":0.0276}]
[{"dealer":"Colonial Volkswagen","label":"Colonial","sov":0.1328,"demand_share":0.0609,"reviews":822},{"dealer":"Piazza Volkswagen of Ardmore","label":"Piazza Ardmore","sov":0.1204,"demand_share":0.1109,"reviews":762},{"dealer":"Volkswagen of Springfield","label":"Springfield","sov":0.102,"demand_share":0.0941,"reviews":376},{"dealer":"North Penn Volkswagen","label":"North Penn","sov":0.1006,"demand_share":0.0348,"reviews":988},{"dealer":"Fred Beans Volkswagen of Devon","label":"Fred Beans Devon","sov":0.0972,"demand_share":0.0435,"reviews":1043},{"dealer":"Garnet Volkswagen of West Chester","label":"Garnet West Chester","sov":0.0774,"demand_share":0.0288,"reviews":857},{"dealer":"Cherry Hill Volkswagen","label":"Cherry Hill","sov":0.0767,"demand_share":0.1373,"reviews":850},{"dealer":"Piazza Volkswagen of Langhorne","label":"Piazza Langhorne","sov":0.0509,"demand_share":0.0496,"reviews":657},{"dealer":"Burlington Volkswagen","label":"Burlington","sov":0.0441,"demand_share":0.0584,"reviews":1272},{"dealer":"Jim Wynn Volkswagen","label":"Jim Wynn","sov":0.0378,"demand_share":0.05,"reviews":638},{"dealer":"Prestige Volkswagen","label":"Prestige","sov":0.033,"demand_share":0.05,"reviews":640},{"dealer":"Smith Volkswagen","label":"Smith","sov":0.0326,"demand_share":0.0374,"reviews":897},{"dealer":"Jeff D'Ambrosio Volkswagen Downingtown","label":"Jeff D'Ambrosio Downingtown","sov":0.0298,"demand_share":0.0221,"reviews":961},{"dealer":"Hamilton Volkswagen","label":"Hamilton","sov":0.0226,"demand_share":0.0571,"reviews":448},{"dealer":"Volkswagen Princeton","label":"Princeton","sov":0.0213,"demand_share":0.0704,"reviews":1121},{"dealer":"Fred Beans Volkswagen of Doylestown","label":"Fred Beans Doylestown","sov":0.0098,"demand_share":0.0303,"reviews":614},{"dealer":"Ciocca Volkswagen of Flemington","label":"Ciocca Flemington","sov":0.0085,"demand_share":0.0373,"reviews":478},{"dealer":"Volkswagen of Salem County","label":"Salem County","sov":0.0027,"demand_share":0.0274,"reviews":497}]
[{"title":"AI gives shoppers a short list of 3 to 4 dealers","html":"AI answers with actual dealership names 99.4% of the time and names only 3 to 4 dealers per answer. A dealer not on that list loses the shopper to one that is."},{"title":"The most Google reviews does not mean the most AI recommendations","html":"Burlington Volkswagen has the region's most Google reviews (1,272) yet ranks 9th of 18 on this leaderboard, while Volkswagen of Springfield (376 reviews) ranks 3rd."},{"title":"Dealer ratings run far lower on Yelp than on Google","html":"The tracked dealers average 4.5 stars on Google but only 2.8 on Yelp, and 11 of 18 score below 3.0 there. Yelp is one of AI's cited sources in this report, so a weak Yelp profile feeds directly into what AI reads."},{"title":"Philadelphia holds most of the demand - and no dealer has a firm lead","html":"Philadelphia and Trenton together hold 82% of the region's shopping demand, yet in Philadelphia, the busiest market, the most-recommended dealer (Colonial Volkswagen) takes only 19% of AI's dealer mentions. Each of the 7 local areas has a different dealer that AI names most."}]
Bubble area is proportional to monthly search demand; the number keys each sub-market to the table. Small dots mark the tracked dealers' locations. Map © OpenStreetMap contributors.
Regional