In every one of America's 25 biggest metro areas, AI assistants already have a favorite Volvo dealer. This report names all 25. In 13 of 25 metros the AI leader is not the metro's biggest store by review count, and the leaders' average Google rating (4.6★) is no better than the field's (4.6★). Store size and Google ratings do not decide who AI recommends. What the winners share is being close to where the shopper asks, and presence on the short list of sources AI reads in nearly every market. And with 22 of 25 metros still a contested race, the leader in most metros can still change.
Measured with identical non-branded Find / Buy / Service questions asked city by city across each metro, with every city's results weighted by its real search demand - so every metro and every dealer is measured the same way. The full method is at the end of this report.
25 metro AI leaders named
52% of metros: the biggest store is not the AI leader
68% of leaders do not hold their metro's highest Google rating
88% of metros are a contested race
The National 25 - who AI recommends, metro by metro
The dealer AI assistants recommend most in each of the nation's 25 biggest metros. Share of voice: of every time AI named a Volvo dealer in the metro, how often it named this one. AI visibility: how often AI names the dealer at all. Named first: how often it is the very first dealer named.
New York - Volvo Cars Manhattan (based in New York, NY) leads with 21% share of voice; a near-tie - the runner-up's share is within 1 point, named in 82% of answers, named first 48% of the time. Google 4.6★, Yelp 2.4★.
Los Angeles - Rusnak Volvo Cars (based in Pasadena, CA) leads with 19% share of voice, named in 79% of answers, named first 23% of the time. Google 4.7★, Yelp 3.6★.
Chicago - Volvo Cars Lisle (based in Lisle, IL) leads with 21% share of voice; a near-tie - the runner-up's share is within 1 point, named in 78% of answers, named first 24% of the time. Google 4.7★, Yelp 3.0★.
Dallas-Fort Worth - Park Place Volvo (based in Dallas, TX) leads with 31% share of voice, named in 87% of answers, named first 38% of the time. Google 4.6★, Yelp 3.8★.
Houston - Volvo Cars West Houston (based in Houston, TX) leads with 23% share of voice; a near-tie - the runner-up's share is within 1 point, named in 92% of answers, named first 68% of the time. Google 4.7★, Yelp 3.5★.
Atlanta - Dyer & Dyer Volvo (based in Chamblee, GA) leads with 27% share of voice; a near-tie - the runner-up's share is within 1 point, named in 94% of answers, named first 33% of the time. Google 4.5★, Yelp 2.6★.
Washington DC - Lindsay Volvo Cars of Alexandria (based in Alexandria, VA) leads with 22% share of voice, named in 78% of answers, named first 35% of the time. Google 4.7★, Yelp 2.2★.
Miami - Volvo Cars North Miami (based in Miami, FL) leads with 30% share of voice, named in 89% of answers, named first 30% of the time. Google 4.7★, Yelp 4.1★.
Philadelphia - Faulkner Volvo Cars Trevose (based in Feasterville-Trevose, PA) leads with 18% share of voice, named in 72% of answers, named first 28% of the time. Google 4.8★, Yelp 4.4★.
Phoenix - Courtesy Volvo Cars of Scottsdale (based in Scottsdale, AZ) leads with 35% share of voice, named in 97% of answers, named first 65% of the time. Google 4.7★, Yelp 3.4★.
Boston - Herb Chambers Volvo Cars of Norwood (based in Norwood, MA) leads with 25% share of voice; a near-tie - the runner-up's share is within 1 point, named in 93% of answers, named first 42% of the time. Google 4.7★, Yelp 3.4★.
Riverside - Volvo Cars Mission Viejo (based in Mission Viejo, CA) leads with 27% share of voice, named in 56% of answers, named first 28% of the time. Google 4.7★, Yelp 3.7★.
San Francisco Bay Area - Volvo Cars San Francisco (based in San Francisco, CA) leads with 17% share of voice, named in 61% of answers, named first 54% of the time. Google 4.8★, Yelp 4.8★.
Detroit - LaFontaine Volvo Cars of Farmington Hills (based in Farmington Hills, MI) leads with 37% share of voice, named in 87% of answers, named first 22% of the time. Google 4.5★, Yelp 2.9★.
Seattle - Sandberg Volvo Cars (based in Lynnwood, WA) leads with 29% share of voice, named in 91% of answers, named first 44% of the time. Google 4.8★, Yelp 4.1★.
Minneapolis-St. Paul - Borton Volvo Cars (based in Golden Valley, MN) leads with 51% share of voice, named in 98% of answers, named first 56% of the time. Google 4.6★, Yelp 2.3★.
Tampa - Volvo Cars Tampa (based in Tampa, FL) leads with 28% share of voice, named in 84% of answers, named first 32% of the time. Google 4.6★, Yelp 3.0★.
San Diego - Volvo Cars San Diego (based in San Diego, CA) leads with 37% share of voice, named in 96% of answers, named first 89% of the time. Google 4.8★, Yelp 3.9★.
Denver - Rickenbaugh Volvo Cars (based in Denver, CO) leads with 36% share of voice, named in 95% of answers, named first 32% of the time. Google 4.5★, Yelp 3.9★.
Orlando - The Volvo Store (based in Winter Park, FL) leads with 65% share of voice, named in 98% of answers, named first 94% of the time. Google 4.7★, Yelp 2.8★.
Charlotte - Johnson Volvo Cars Charlotte (based in Charlotte, NC) leads with 45% share of voice, named in 96% of answers, named first 43% of the time. Google 4.4★, Yelp 3.4★.
Baltimore - Koons Volvo Cars White Marsh (based in White Marsh, MD) leads with 28% share of voice, named in 79% of answers, named first 56% of the time. Google 4.6★, Yelp 2.8★.
St. Louis - Volvo Cars St. Louis (based in St. Louis, MO) leads with 51% share of voice, named in 98% of answers, named first 42% of the time. Google 4.0★, Yelp 2.3★.
San Antonio - Principle Volvo Cars San Antonio (based in San Antonio, TX) leads with 100% share of voice, named in 99% of answers, named first 100% of the time. Google 4.7★, Yelp 2.7★.
Austin - Volvo Cars of Austin (based in Austin, TX) leads with 51% share of voice, named in 98% of answers, named first 58% of the time. Google 4.4★, Yelp 3.8★.
Monthly brand and model searches across each metro's measured cities - the demand AI answers compete for:
New York - 28,330 searches per month
Los Angeles - 12,700 searches per month
San Francisco Bay Area - 8,640 searches per month
Chicago - 8,490 searches per month
Dallas-Fort Worth - 8,280 searches per month
Houston - 7,960 searches per month
Atlanta - 6,710 searches per month
Seattle - 6,680 searches per month
Denver - 6,220 searches per month
Miami - 6,060 searches per month
Washington DC - 5,370 searches per month
Boston - 5,160 searches per month
San Diego - 5,040 searches per month
Austin - 5,040 searches per month
Philadelphia - 5,030 searches per month
Minneapolis-St. Paul - 4,730 searches per month
Charlotte - 4,530 searches per month
Tampa - 3,850 searches per month
Phoenix - 3,700 searches per month
Orlando - 3,360 searches per month
Baltimore - 3,140 searches per month
San Antonio - 3,140 searches per month
Detroit - 2,430 searches per month
St. Louis - 2,430 searches per month
Riverside - 2,260 searches per month
What AI reads, nationally
The websites AI cited most when answering shopper questions across the 25 measured metros, as a share of all citations:
dealerrater.com - 10.3% of citations
carfax.com - 7.0% of citations
kbb.com - 5.0% of citations
cars.com - 4.9% of citations
caredge.com - 4.9% of citations
autotrader.com - 4.6% of citations
cargurus.com - 4.0% of citations
volvocars.com - 2.8% of citations
yelp.com - 1.8% of citations
reddit.com - 1.8% of citations
volvomechanics.com - 1.0% of citations
capitalone.com - 0.9% of citations
edmunds.com - 0.9% of citations
cbac.com - 0.8% of citations
autostoday.com - 0.4% of citations
National insights
AI recommends locally. In 14 of 15 metros, a dealer's share of voice falls as its distance from the metro's center grows - the strongest single force we measured, ahead of ratings and store size. The typical metro leader sits 8 miles from the city center; the typical measured store sits 17.
Higher-rated dealers are named earlier, not more often. How highly a store is rated barely predicts whether AI names it at all. But comparing stores at a similar distance from the metro's center, the better-rated store is usually named earlier in the answer - the pattern holds in 12 of 15 metros. A strong rating does not make AI name a store more often; it moves the store earlier in the answer.
Different dealers win sales and service. In 8 of 25 metros, the dealer AI recommends for service is not the dealer it recommends for buying. In Chicago, Volvo Cars Lisle wins the purchase questions while Howard Orloff Volvo Cars wins service.
Yelp is a weak spot for some leaders.9 of the 25 metro leaders with a Yelp listing carry a rating below 3 stars. Yelp is a major review source for AI answers, so the gap matters.
DealerRater ratings vary far more than Google ratings. The metro leaders are tied on Google, but on DealerRater - a review site AI reads in nearly every measured metro - their ratings run from 3.4★ to 5.0★. The widest gap: Volvo Cars Tampa in Tampa holds 3.4★ on DealerRater against 4.6★ on Google.
What To Do
Strengthen your profiles on the sites AI reads most. carfax.com, dealerrater.com, autotrader.com are among the ten most-cited sources in at least 80% of the metros we measured. Strengthen those first: keep your Google Business Profile complete and actively managed, claim your DealerRater page and respond to its reviews, and take part in the local discussions where shoppers ask about dealers. Then add the review sites AI cites in your own market (the source table above shows the national picture).
Build real pages for the nearby markets you want to win. AI recommends locally: in 14 of 15 metros, the dealers it names most are the ones closest to where the shopper asks. You cannot move the store, but you can make your relevance to each nearby market visible. Give every city you serve its own page with real substance: the inventory you deliver there, the drive time from that city, the services those customers use, and reviews from real customers who live there. Thin copies of one page do not help; give AI real local content to cite.
Work on service visibility separately. In 8 of 25 metros, the dealer AI recommends for service is not the dealer it recommends for buying. Winning the sales conversation does not carry over. Service needs its own footprint: service pages on your website, service reviews, and service questions answered on the same sites.
Publish content only your dealership can offer. Leaders and the field are tied on Google ratings (4.6★ to 4.6★), so generic claims about quality do not separate anyone. Give the sites AI reads specific, factual material to cite: your actual inventory, real customer reviews, and the services your store offers - and keep it current.
Know where you stand. Every metro here was measured with the same non-branded questions real shoppers ask, and 22 of 25 metros are a contested race. You cannot aim any of the steps above without knowing your own position: which questions you win, which you lose, and to whom. That is what a dealer-level measurement shows.
Regional footprint
Who leads each sub-market, and where
The dealer AI names most in each sub-market. Each sub-market is measured at its anchor city -
shown with its population - chosen to represent that part of the region; the anchors together
span the metro's major population centers. On the map, each anchor's bubble is sized by its
monthly shopper search demand, so larger circles are the markets with more search activity.
National footprint
The 25 metros, coast to coast
Each bubble is one of America's 25 biggest metro areas, sized by monthly shopper search
demand in its anchor city and numbered by metro rank. The table that follows names the dealer
AI recommends most in each.
Market demand
Where the nation shops
Monthly brand and model searches in each metro's anchor city - the demand AI answers compete
for. Search demand weights and sizes the markets in this report; it is not a sales figure.
Market demand
What the region is searching for
How many shoppers near the region search for each model every month. This is the
demand AI answers compete for, and it sets how much each city counts toward the scores. Search
demand weights the cities in this report; it is not a sales figure.
Metro leaderboard
The National 25 - who AI recommends, metro by metro
The dealer AI assistants recommend most in each of the nation's 25 biggest metros, measured
with identical non-branded Find / Buy / Service questions in each metro's anchor city.
#
Metro
Dealer city
AI leader
Share of voice
AI visibility
Named first
Google
Yelp
1
New York
New York, NY
Volvo Cars Manhattan
21%*
82%
48%
4.6★
2.4★
2
Los Angeles
Pasadena, CA
Rusnak Volvo Cars
19%
79%
23%
4.7★
3.6★
3
Chicago
Lisle, IL
Volvo Cars Lisle
21%*
78%
24%
4.7★
3.0★
4
Dallas-Fort Worth
Dallas, TX
Park Place Volvo
31%
87%
38%
4.6★
3.8★
5
Houston
Houston, TX
Volvo Cars West Houston
23%*
92%
68%
4.7★
3.5★
6
Atlanta
Chamblee, GA
Dyer & Dyer Volvo
27%*
94%
33%
4.5★
2.6★
7
Washington DC
Alexandria, VA
Lindsay Volvo Cars of Alexandria
22%
78%
35%
4.7★
2.2★
8
Miami
Miami, FL
Volvo Cars North Miami
30%
89%
30%
4.7★
4.1★
9
Philadelphia
Feasterville-Trevose, PA
Faulkner Volvo Cars Trevose
18%
72%
28%
4.8★
4.4★
10
Phoenix
Scottsdale, AZ
Courtesy Volvo Cars of Scottsdale
35%
97%
65%
4.7★
3.4★
11
Boston
Norwood, MA
Herb Chambers Volvo Cars of Norwood
25%*
93%
42%
4.7★
3.4★
12
Riverside
Mission Viejo, CA
Volvo Cars Mission Viejo
27%
56%
28%
4.7★
3.7★
13
San Francisco Bay Area
San Francisco, CA
Volvo Cars San Francisco
17%
61%
54%
4.8★
4.8★
14
Detroit
Farmington Hills, MI
LaFontaine Volvo Cars of Farmington Hills
37%
87%
22%
4.5★
2.9★
15
Seattle
Lynnwood, WA
Sandberg Volvo Cars
29%
91%
44%
4.8★
4.1★
16
Minneapolis-St. Paul
Golden Valley, MN
Borton Volvo Cars
51%
98%
56%
4.6★
2.3★
17
Tampa
Tampa, FL
Volvo Cars Tampa
28%
84%
32%
4.6★
3.0★
18
San Diego
San Diego, CA
Volvo Cars San Diego
37%
96%
89%
4.8★
3.9★
19
Denver
Denver, CO
Rickenbaugh Volvo Cars
36%
95%
32%
4.5★
3.9★
20
Orlando
Winter Park, FL
The Volvo Store
65%
98%
94%
4.7★
2.8★
21
Charlotte
Charlotte, NC
Johnson Volvo Cars Charlotte
45%
96%
43%
4.4★
3.4★
22
Baltimore
White Marsh, MD
Koons Volvo Cars White Marsh
28%
79%
56%
4.6★
2.8★
23
St. Louis
St. Louis, MO
Volvo Cars St. Louis
51%
98%
42%
4.0★
2.3★
24
San Antonio
San Antonio, TX
Principle Volvo Cars San Antonio
100%
99%
100%
4.7★
2.7★
25
Austin
Austin, TX
Volvo Cars of Austin
51%
98%
58%
4.4★
3.8★
A share marked * is a near-tie: the runner-up's share is within 1 point, and the ranking follows the unrounded scores. In 5 of the 25 metros the lead is this close.
How to read this. Share of voice: of every time AI named
a dealer in this metro, how often it named this one. AI
visibility: how often AI names the dealer at all. Named first: how often it is the very first
dealer named - kept separate from visibility, as always. Bars are scaled to a 50% share.
Regional leaderboard
The regional leaderboard
Who AI recommends most across the region. Share of voice is the headline:
out of every time AI named a dealer, how often it named this one.
AI visibility is how often AI names the dealer at all, and
named first is how often it is the very first dealer named - a dealer can be
named often yet rarely first, so we keep these separate. Cities with more shopper demand count
for more.
Winning patterns
The winners are not who you'd expect
The two things dealers invest in as reputation - store size and Google rating - do not
separate the AI leaders from the field. Most metros are led by a store that is not the biggest
in its market, winning under its own local name.
Where AI's winners rank by store size. Every metro's
dealers, ranked by Google review count; the groups below show where each metro's AI leader
falls in that size order.
Dealer scorecard
Dealer ranking scorecard
Read each grade cell as two numbers: a bold 0-100 grade, and in grey the share of voice it
comes from. The grade is relative - the region's strongest dealer scores 100 and every other
dealer is measured against it. Find, Buy and Service are graded on their own and count equally
toward the Weighted overall. "Weighted" means busier cities count for more: each city's result
is scaled by its monthly search demand before the cities are combined, so how a dealer does
where the shoppers are matters most.
AI sources
Top Sources
The websites AI cited most when answering shopper questions across the region - each shown
as its share of all the citations AI made. Getting listed and well-reviewed on the sources that
rank highest here is how a dealer gets into AI answers.
AI sources
What AI reads, nationally
Store size and ratings do not decide who AI recommends. The clearest national pattern is
what AI reads: the same few sources appear in metro after metro. Each website is shown as its
share of all the citations AI made across the 25 measured metros. Getting listed and
well-reviewed on the sources that rank highest here is how a dealer gets into AI answers.
Market opportunity
Most metros are still up for grabs
The small number next to each metro is the leader's share of voice divided
by the runner-up's - 1.0x means the leader and runner-up are tied.
Contested - the runner-up is within striking distanceHeld - the leader is comfortably aheadBubble size = market size (monthly searches)
Leader's share of voice
Of every time AI named a dealer in that metro, the percentage that went to the metro's
#1 dealer.
Runner-up's share of voice
The same measure for the #2 dealer. The closer the two shares, the closer the race;
a leader can never sit below the dashed line, only above it.
Share of voice = a dealer's AI mentions ÷ all dealers' AI mentions in its metro
Striking distance = the runner-up holds at least the leader's share ÷ 1.2
Market opportunity
Share of Voice vs Share of Demand
This chart plots each dealer's Share of Voice (up)
against its Share of Demand (across). The dashed line is break-even, where the
two are equal. Below it, a dealer's Share of Demand is larger than its Share of Voice - the
clearest gaps to close. Bubbles are sized by Google review count.
At or above its opportunityBelow its opportunity (a gap)Bubble size = Google review count
Share of Voice
When AI assistants recommend dealers in this region, the percentage of those
recommendations that go to this dealer.
Share of Demand
This dealer's slice of the region's shoppers, based on distance: each town's shoppers
count toward the stores nearest them, and busier towns count for more.
Share of voice = a dealer's AI mentions ÷ all dealers' AI mentions
Share of demand = a dealer's nearby demand ÷ all dealers' nearby demand
Regional insights
Regional Insights
These patterns stand out when the region's answers are read together. Each one is
computed from the measured runs behind this report.
National insights
National insights
Beyond the headline story, these patterns stand out when all the metros are read together.
Each one is computed from the measured runs - per-metro results are directional, but these
cross-metro patterns rest on the full national sample.
Recommended actions
What To Do
The patterns in this report are national, but the actions they point to are local - and none
of them requires being the biggest store in the market. Five places to start, each grounded in
what this measurement found.
Methodology
Methodology
We asked non-dealer branded questions - where to find, buy, and service a Volvo - city by city across each of America's 25 biggest metro areas, and recorded which dealerships each AI assistant named and in what order. Every Volvo dealership in the metro's measured footprint is included, and dealers are never named in the questions, so every dealer is measured the same way. Each city's results are weighted by its real search demand, and every metro gets the identical question set, which is what makes the cross-metro patterns comparable.
Read each metro's result as one measurement in time. AI answers vary run to run, and in a closely contested metro the top spots can trade places between measurements. The national patterns, aggregated across all the metros, are the robust layer of this report. Share of voice, visibility, and named-first are always reported separately. A dealer counts as part of a dealer group only when the group's name is in the dealership's own name, so a store a group owns but brands locally counts as local. Review counts decide which dealers we measure; they never enter the score. Metro population figures are US Census Bureau estimates; search demand is Google search volume; dealer ratings are Google Business Profile, DealerRater, and Yelp.
Related reports
Related Reports
The national report this regional report belongs to, and sibling regions as they publish.
Regional reports
Regional Reports
Metro-level reports, each ranking the dealers AI
recommends across that metro, city by city.
Next step · For your dealership
Custom Dealer Reports
This regional report shows how AI sees the whole market. A Custom
Dealer Report goes deeper on one dealership: yours.
This national report shows how AI sees dealers across
America's biggest metros. A Custom Dealer Report goes deeper on one dealership: yours.
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How often AI names each dealer across this month's shopping prompts
Your Dealership
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Competitor A
41%
Competitor B
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Competitor C
27%
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{"metros":[{"rank":1,"metro":"New York","leader":"Volvo Cars Manhattan","searches":28330,"lat":40.71,"lng":-74.01},{"rank":2,"metro":"Los Angeles","leader":"Rusnak Volvo Cars","searches":12700,"lat":34.05,"lng":-118.24},{"rank":3,"metro":"Chicago","leader":"Volvo Cars Lisle","searches":8490,"lat":41.88,"lng":-87.63},{"rank":4,"metro":"Dallas-Fort Worth","leader":"Park Place Volvo","searches":8280,"lat":32.78,"lng":-96.8},{"rank":5,"metro":"Houston","leader":"Volvo Cars West Houston","searches":7960,"lat":29.76,"lng":-95.37},{"rank":6,"metro":"Atlanta","leader":"Dyer & Dyer Volvo","searches":6710,"lat":33.75,"lng":-84.39},{"rank":7,"metro":"Washington DC","leader":"Lindsay Volvo Cars of Alexandria","searches":5370,"lat":38.91,"lng":-77.04},{"rank":8,"metro":"Miami","leader":"Volvo Cars North Miami","searches":6060,"lat":25.77,"lng":-80.19},{"rank":9,"metro":"Philadelphia","leader":"Faulkner Volvo Cars Trevose","searches":5030,"lat":39.95,"lng":-75.17},{"rank":10,"metro":"Phoenix","leader":"Courtesy Volvo Cars of Scottsdale","searches":3700,"lat":33.45,"lng":-112.07},{"rank":11,"metro":"Boston","leader":"Herb Chambers Volvo Cars of Norwood","searches":5160,"lat":42.36,"lng":-71.06},{"rank":12,"metro":"Riverside","leader":"Volvo Cars Mission Viejo","searches":2260,"lat":33.95,"lng":-117.4},{"rank":13,"metro":"San Francisco Bay Area","leader":"Volvo Cars San Francisco","searches":8640,"lat":37.77,"lng":-122.42},{"rank":14,"metro":"Detroit","leader":"LaFontaine Volvo Cars of Farmington Hills","searches":2430,"lat":42.33,"lng":-83.05},{"rank":15,"metro":"Seattle","leader":"Sandberg Volvo Cars","searches":6680,"lat":47.61,"lng":-122.33},{"rank":16,"metro":"Minneapolis-St. Paul","leader":"Borton Volvo Cars","searches":4730,"lat":44.98,"lng":-93.27},{"rank":17,"metro":"Tampa","leader":"Volvo Cars Tampa","searches":3850,"lat":27.95,"lng":-82.46},{"rank":18,"metro":"San Diego","leader":"Volvo Cars San Diego","searches":5040,"lat":32.72,"lng":-117.16},{"rank":19,"metro":"Denver","leader":"Rickenbaugh Volvo Cars","searches":6220,"lat":39.74,"lng":-104.99},{"rank":20,"metro":"Orlando","leader":"The Volvo Store","searches":3360,"lat":28.54,"lng":-81.38},{"rank":21,"metro":"Charlotte","leader":"Johnson Volvo Cars Charlotte","searches":4530,"lat":35.23,"lng":-80.84},{"rank":22,"metro":"Baltimore","leader":"Koons Volvo Cars White Marsh","searches":3140,"lat":39.29,"lng":-76.61},{"rank":23,"metro":"St. Louis","leader":"Volvo Cars St. Louis","searches":2430,"lat":38.63,"lng":-90.2},{"rank":24,"metro":"San Antonio","leader":"Principle Volvo Cars San Antonio","searches":3140,"lat":29.42,"lng":-98.49},{"rank":25,"metro":"Austin","leader":"Volvo Cars of Austin","searches":5040,"lat":30.27,"lng":-97.74}]}
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PA","near_tie":false,"leader":"Faulkner Volvo Cars Trevose","group":null,"sov":0.1771,"visibility":0.7193,"first_rate":0.2784,"google":4.8,"dealerrater":4.9,"yelp":4.4},{"rank":10,"metro":"Phoenix","anchor":"Phoenix, AZ","home":"Scottsdale, AZ","near_tie":false,"leader":"Courtesy Volvo Cars of Scottsdale","group":null,"sov":0.3515,"visibility":0.9724,"first_rate":0.6502,"google":4.7,"dealerrater":4.7,"yelp":3.4},{"rank":11,"metro":"Boston","anchor":"Boston, MA","home":"Norwood, MA","near_tie":true,"leader":"Herb Chambers Volvo Cars of Norwood","group":null,"sov":0.249,"visibility":0.9272,"first_rate":0.4186,"google":4.7,"dealerrater":4.9,"yelp":3.4},{"rank":12,"metro":"Riverside","anchor":"Riverside, CA","home":"Mission Viejo, CA","near_tie":false,"leader":"Volvo Cars Mission Viejo","group":null,"sov":0.2722,"visibility":0.5564,"first_rate":0.2816,"google":4.7,"dealerrater":null,"yelp":3.7},{"rank":13,"metro":"San Francisco Bay Area","anchor":"San Francisco, CA","home":"San Francisco, 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FL","near_tie":false,"leader":"Volvo Cars Tampa","group":null,"sov":0.2769,"visibility":0.8414,"first_rate":0.3226,"google":4.6,"dealerrater":3.4,"yelp":3.0},{"rank":18,"metro":"San Diego","anchor":"San Diego, CA","home":"San Diego, CA","near_tie":false,"leader":"Volvo Cars San Diego","group":null,"sov":0.3713,"visibility":0.9597,"first_rate":0.8917,"google":4.8,"dealerrater":null,"yelp":3.9},{"rank":19,"metro":"Denver","anchor":"Denver, CO","home":"Denver, CO","near_tie":false,"leader":"Rickenbaugh Volvo Cars","group":null,"sov":0.3555,"visibility":0.9515,"first_rate":0.3228,"google":4.5,"dealerrater":null,"yelp":3.9},{"rank":20,"metro":"Orlando","anchor":"Orlando, FL","home":"Winter Park, FL","near_tie":false,"leader":"The Volvo Store","group":null,"sov":0.6485,"visibility":0.9774,"first_rate":0.9438,"google":4.7,"dealerrater":null,"yelp":2.8},{"rank":21,"metro":"Charlotte","anchor":"Charlotte, NC","home":"Charlotte, NC","near_tie":false,"leader":"Johnson Volvo Cars 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Austin","group":null,"sov":0.5055,"visibility":0.9828,"first_rate":0.5817,"google":4.4,"dealerrater":4.9,"yelp":3.8}]
[{"title":"AI recommends locally","html":"In <strong>14 of 15</strong> metros, a dealer's share of voice falls as its distance from the metro's center grows - the strongest single force we measured, ahead of ratings and store size. The typical metro leader sits <strong>8 miles</strong> from the city center; the typical measured store sits 17."},{"title":"Higher-rated dealers are named earlier, not more often","html":"How highly a store is rated barely predicts whether AI names it at all. But comparing stores at a similar distance from the metro's center, the better-rated store is usually named earlier in the answer - the pattern holds in <strong>12 of 15</strong> metros. A strong rating does not make AI name a store more often; it moves the store earlier in the answer."},{"title":"Different dealers win sales and service","html":"In <strong>8 of 25</strong> metros, the dealer AI recommends for service is not the dealer it recommends for buying. In Chicago, <strong>Volvo Cars Lisle</strong> wins the purchase questions while <strong>Howard Orloff Volvo Cars</strong> wins service."},{"title":"Yelp is a weak spot for some leaders","html":"<strong>9 of the 25</strong> metro leaders with a Yelp listing carry a rating below 3 stars. Yelp is a major review source for AI answers, so the gap matters."},{"title":"DealerRater ratings vary far more than Google ratings","html":"The metro leaders are tied on Google, but on DealerRater - a review site AI reads in nearly every measured metro - their ratings run from <strong>3.4★ to 5.0★</strong>. The widest gap: Volvo Cars Tampa in Tampa holds 3.4★ on DealerRater against 4.6★ on Google."}]
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{"pattern_title":"The biggest store does not always win","pattern_html":"In 13 of 25 metros, the dealer AI recommends most is not the metro's biggest store by Google review count. The most extreme example: Volvo Cars Manhattan leads New York while ranking #5 of 12 stores by review count.","fine_html":"","buckets":[{"count":12,"title":"The metro's biggest store wins","sub":"size predicted the winner","items":[{"metro":"San Antonio","pos":"#1 of 1"},{"metro":"Minneapolis-St. Paul","pos":"#1 of 2"},{"metro":"Orlando","pos":"#1 of 2"},{"metro":"Austin","pos":"#1 of 2"},{"metro":"Phoenix","pos":"#1 of 3"},{"metro":"San Diego","pos":"#1 of 3"},{"metro":"Atlanta","pos":"#1 of 4"},{"metro":"Riverside","pos":"#1 of 4"},{"metro":"Seattle","pos":"#1 of 4"},{"metro":"Tampa","pos":"#1 of 5"},{"metro":"Baltimore","pos":"#1 of 6"},{"metro":"Washington DC","pos":"#1 of 9"}]},{"count":10,"title":"A top-half store wins","sub":"big, but not the biggest","items":[{"metro":"Detroit","pos":"#2 of 3"},{"metro":"Denver","pos":"#2 of 3"},{"metro":"Charlotte","pos":"#2 of 3"},{"metro":"Miami","pos":"#3 of 5"},{"metro":"New York","pos":"#5 of 12"},{"metro":"Houston","pos":"#2 of 5"},{"metro":"Boston","pos":"#3 of 8"},{"metro":"Philadelphia","pos":"#3 of 9"},{"metro":"Los Angeles","pos":"#2 of 8"},{"metro":"Chicago","pos":"#2 of 8"}]},{"count":2,"title":"A bottom-half store wins","sub":"the winner is a smaller store","items":[{"metro":"Dallas-Fort Worth","pos":"#3 of 4"},{"metro":"San Francisco Bay Area","pos":"#5 of 7"}]},{"count":1,"title":"The smallest store measured wins","sub":"dead last in size - and still the AI leader","items":[{"metro":"St. Louis","pos":"#2 of 2"}]}]}
[{"value":"52%","label":"of metros: the biggest store (by review count) is not the AI leader"},{"value":"68%","label":"of leaders do not hold their metro's highest Google rating"},{"value":"100%","label":"of leaders carry their own local name, not a national group brand"},{"value":"44%","label":"of leaders are based in the metro's busiest shopping city"}]
[]
{"groups":[{"key":"contested","count":22,"title":"Contested races","sub":"the runner-up is within striking distance","items":[{"metro":"Atlanta","ratio":1.02},{"metro":"St. Louis","ratio":1.02},{"metro":"Boston","ratio":1.02},{"metro":"Chicago","ratio":1.02},{"metro":"Austin","ratio":1.02},{"metro":"Houston","ratio":1.02},{"metro":"New York","ratio":1.03},{"metro":"Seattle","ratio":1.04},{"metro":"Riverside","ratio":1.04},{"metro":"Tampa","ratio":1.04},{"metro":"Detroit","ratio":1.04},{"metro":"Charlotte","ratio":1.05},{"metro":"Minneapolis-St. Paul","ratio":1.05},{"metro":"Denver","ratio":1.06},{"metro":"Phoenix","ratio":1.07},{"metro":"San Francisco Bay Area","ratio":1.08},{"metro":"Philadelphia","ratio":1.1},{"metro":"Dallas-Fort Worth","ratio":1.13},{"metro":"San Diego","ratio":1.15},{"metro":"Baltimore","ratio":1.18},{"metro":"Washington DC","ratio":1.18},{"metro":"Los Angeles","ratio":1.2}]},{"key":"clear","count":2,"title":"Clear leads","sub":"comfortably ahead, but not out of reach","items":[{"metro":"Miami","ratio":1.25},{"metro":"Orlando","ratio":1.84}]}],"scatter":[{"metro":"New York","full":"New York","dealer":"Volvo Cars Manhattan","leader":0.2101,"runner":0.2035,"searches":28330,"status":"open"},{"metro":"Los Angeles","full":"Los Angeles","dealer":"Rusnak Volvo Cars","leader":0.1928,"runner":0.161,"searches":12700,"status":"open"},{"metro":"Chicago","full":"Chicago","dealer":"Volvo Cars Lisle","leader":0.2055,"runner":0.2012,"searches":8490,"status":"open"},{"metro":"Dallas","full":"Dallas-Fort Worth","dealer":"Park Place Volvo","leader":0.3139,"runner":0.2782,"searches":8280,"status":"open"},{"metro":"Houston","full":"Houston","dealer":"Volvo Cars West Houston","leader":0.2325,"runner":0.2272,"searches":7960,"status":"open"},{"metro":"Atlanta","full":"Atlanta","dealer":"Dyer & Dyer Volvo","leader":0.2675,"runner":0.2625,"searches":6710,"status":"open"},{"metro":"Washington DC","full":"Washington DC","dealer":"Lindsay Volvo Cars of Alexandria","leader":0.2153,"runner":0.1821,"searches":5370,"status":"open"},{"metro":"Miami","full":"Miami","dealer":"Volvo Cars North Miami","leader":0.3037,"runner":0.2423,"searches":6060,"status":"held"},{"metro":"Philadelphia","full":"Philadelphia","dealer":"Faulkner Volvo Cars Trevose","leader":0.1771,"runner":0.1615,"searches":5030,"status":"open"},{"metro":"Phoenix","full":"Phoenix","dealer":"Courtesy Volvo Cars of Scottsdale","leader":0.3515,"runner":0.3284,"searches":3700,"status":"open"},{"metro":"Boston","full":"Boston","dealer":"Herb Chambers Volvo Cars of Norwood","leader":0.249,"runner":0.2438,"searches":5160,"status":"open"},{"metro":"Riverside","full":"Riverside","dealer":"Volvo Cars Mission Viejo","leader":0.2722,"runner":0.2615,"searches":2260,"status":"open"},{"metro":"San Francisco Bay Area","full":"San Francisco Bay Area","dealer":"Volvo Cars San Francisco","leader":0.1691,"runner":0.1568,"searches":8640,"status":"open"},{"metro":"Detroit","full":"Detroit","dealer":"LaFontaine Volvo Cars of Farmington Hills","leader":0.3711,"runner":0.3552,"searches":2430,"status":"open"},{"metro":"Seattle","full":"Seattle","dealer":"Sandberg Volvo Cars","leader":0.2891,"runner":0.2787,"searches":6680,"status":"open"},{"metro":"Minneapolis","full":"Minneapolis-St. Paul","dealer":"Borton Volvo Cars","leader":0.5118,"runner":0.4882,"searches":4730,"status":"open"},{"metro":"Tampa","full":"Tampa","dealer":"Volvo Cars Tampa","leader":0.2769,"runner":0.2659,"searches":3850,"status":"open"},{"metro":"San Diego","full":"San Diego","dealer":"Volvo Cars San Diego","leader":0.3713,"runner":0.3217,"searches":5040,"status":"open"},{"metro":"Denver","full":"Denver","dealer":"Rickenbaugh Volvo Cars","leader":0.3555,"runner":0.3342,"searches":6220,"status":"open"},{"metro":"Orlando","full":"Orlando","dealer":"The Volvo Store","leader":0.6485,"runner":0.3515,"searches":3360,"status":"held"},{"metro":"Charlotte","full":"Charlotte","dealer":"Johnson Volvo Cars Charlotte","leader":0.4452,"runner":0.4257,"searches":4530,"status":"open"},{"metro":"Baltimore","full":"Baltimore","dealer":"Koons Volvo Cars White Marsh","leader":0.2759,"runner":0.2334,"searches":3140,"status":"open"},{"metro":"St. Louis","full":"St. Louis","dealer":"Volvo Cars St. Louis","leader":0.5051,"runner":0.4949,"searches":2430,"status":"open"},{"metro":"Austin","full":"Austin","dealer":"Volvo Cars of Austin","leader":0.5055,"runner":0.4945,"searches":5040,"status":"open"}],"intro_html":"Today's leaderboard can still change. In 22 of 25 metros the runner-up is within striking distance of the leader, and no leader anywhere holds a dominant share. San Antonio has one measured rooftop, so there is no race to measure there and it is not grouped below. The groups below sort the raced metros by the size of the leader's margin.","scatter_head_html":"<strong>How close every race is.</strong> Each bubble is one metro, sized by market size. Up: the share of voice the leading dealer holds. Across: the share the runner-up holds. On the dashed line, the leader and runner-up hold equal shares. The tinted zone just above it is striking distance; the higher a bubble sits above the line, the larger the leader's margin. 9 of the 10 biggest markets are in the striking-distance zone.","callout_title":"Most answers do not put the leader first","callout_html":"Metro leaders are named in 87% of answers but are the first dealer named in only 47%. How often AI names a dealer and how early it names them are separate measurements, and this report keeps them separate."}
Strengthen your profiles on the sites AI reads most
carfax.com, dealerrater.com, autotrader.com are among the ten most-cited sources in at least 80% of the metros we measured. Strengthen those first: keep your Google Business Profile complete and actively managed, claim your DealerRater page and respond to its reviews, and take part in the local discussions where shoppers ask about dealers. Then add the review sites AI cites in your own market (the source table above shows the national picture).
Build real pages for the nearby markets you want to win
AI recommends locally: in 14 of 15 metros, the dealers it names most are the ones closest to where the shopper asks. You cannot move the store, but you can make your relevance to each nearby market visible. Give every city you serve its own page with real substance: the inventory you deliver there, the drive time from that city, the services those customers use, and reviews from real customers who live there. Thin copies of one page do not help; give AI real local content to cite.
Work on service visibility separately
In 8 of 25 metros, the dealer AI recommends for service is not the dealer it recommends for buying. Winning the sales conversation does not carry over. Service needs its own footprint: service pages on your website, service reviews, and service questions answered on the same sites.
Publish content only your dealership can offer
Leaders and the field are tied on Google ratings (4.6★ to 4.6★), so generic claims about quality do not separate anyone. Give the sites AI reads specific, factual material to cite: your actual inventory, real customer reviews, and the services your store offers - and keep it current.
Know where you stand
Every metro here was measured with the same non-branded questions real shoppers ask, and 22 of 25 metros are a contested race. You cannot aim any of the steps above without knowing your own position: which questions you win, which you lose, and to whom. That is what a dealer-level measurement shows.
Edmunds, AutoTrader and KBB are cited in every measured metro, but they sit well below the dealers' own sites and local sources - AutoTrader peaks at #4 (Dallas); KBB peaks at #1 (Tampa); Edmunds never cracks a metro's ten most-cited.
